How to use social software to foster productivity, innovation and engagement in the knowledge economy

5. Knowledge carried by an individual only realizes its commercial potential when it is replicated by an organization and becomes organizational knowledge (Charles Leadbater)

6. « Innovation is the process that translates knowledge into economic growth and social well-being. » (Australian Research Council) it also is …

7. … five keys Harvard Business School 6 year study 3000 executives 500 innovative entrepreneurs Experimenting Networking Observing Questionning Innovation Associating

8. Collaboration and Collective Intelligence « Products and organised activities are no longer permanent : only the potential to renew the organisation is. This process of permanent potential renewal of the organisation is the collective intelligence .» Implementing Collective Intelligence (V. Lenhardt, C. Rochet – 1997)

9. Engagement as a strategic asset “ For the world that lies ahead, we need to tap into our employees top 3 human capabilities : the ones that bring the most value” Gary Hamel

11. Knowledge workers spend up to 30% of their working day looking for data. Only 44% of corporate users can find the (internal) file they’re looking for compared to 86% of similar internet users

13. How to optimise and centralise Knowledge capture ?

25. Wiki Simple + easy Unique source Online + searchable Versionning Innovation Knowledge Weak Tie Engagement

26. Wiki’s benefits @ OSISoft

27. Corporate Profiles competences management + expertise localisation + career management = Weak ties + Engagement Innovation Knowledge Weak Tie Engagement

28. Corporate Profiles @ Booz Allen A greater sense of individual responsibility People empowered to manage their identity in the firm and their career development . People more likely to get staffed on a project that reflects the interests and experience noted in their profile. People likely to find the right contacts to succeed in their areas of interest. (Bill Ives)

29. Blogs vision leadership googability Innovation Knowledge Weak Tie Engagement

30. CFO ideation blog allowed for conversation and new ideas (60+) emergence . Implementing one of those ideas (gas fuelling in local’s stations as opposed to highway’s) helped saving 800K€/year Corporate Blogging benefits at OCE

33. efficiency engagement knowledge capture open questions Discussions & conversations Innovation Knowledge Weak Tie Engagement

34. Agile@IBM – Websphere Service Registry Online forum with customer during development stages = 0 Support request after launch. Instead of 100th. Discussions & conversations business benefits

35. Video Streaming Innovation Knowledge Weak Tie Engagement

36. Video Streaming @ Save $US Millions

38. Prediction Market Innovation Knowledge Weak Tie Engagement

39. Prediction Market benefits Sales prediction accuracy using prediction markets : 99,9% (350+ contributors). Using usual 5 internal experts : < 95% Savings of $USM 10’s by removing stocks and providing appropriate volume of goods to be sold.

43. « Removing silos acts as a catalyst for innovation » (Delphine Manceau) – Rapport sur l’innovation ½ idea ½ idea

44. Five keys of Innovation with Enterprise 2.0 Experimenting Networking Observing Questionning Innovation Associating

48. “ Can a firm hope to succeed? The answer lies in firms being able to identify, develop and successfully market emerging, potentially disruptive technologies before they overtake the traditional sustaining technology.” Clayton Christensen, Pr. Harvard Business School

49. Top 10 Strategic technologies for 2011 1- Cloud Computing 2- Mobile Application / Media Tablets 3- Social Collaboration (…) 4 Converging trends that will changes IT and business in the next 10 years 1- Cloud Computing 2- Social Computing 3- Context awareness (…)

50. Strategic issue for innovation and growth

51. cecil dijoux Strategy axis Value Creation Internal Organisation (MGMT/HR/IT) External Organisation (Sales/Support / Communications) Product / Service Offer (MKT/R&D) Knowledge Management Business Process Management People Empowerment Innovation Management

54. recycling sales & services production engineering design & development PLM CRM SCM product customer employee supplier Domains of Knowledge Activity ESN cecil dijoux ERP Enteprise 1.0 Systems

55. recycling sales & services production engineering design & development PLM CRM SCM product customer employee supplier Domains of Knowledge Activity ESN cecil dijoux ERP Enteprise 2.0 Systems

56. ERP : SAP StreamWork

57. CRM : SalesForce Chatter

58. PLM : Dassault 3DSwYm

59. PLM : PTC SocialLink

60. Business Process Management

64. 1. Units of knowledge 2. More efficient communication 3. Key for leadership 4. Fosters weak links 5. Provides the bigger picture 5 reasons to bring the Global Conversation into the enterprise

65. 10 Management Principles Conversation Bottom up Reputation Emergence Folksonomy Agility Transparency Open networks Simplicity User driven technologies Trust Diffusion Top Down Hierarchy Structure Taxonomy Process Security Silos) Complexity IT Governance Control Rather than

66. “ Internet is the best metaphor of the management of the 21 st century.” Gary Hamel “ The most influential business thinker of our times” (The Wall Street Journal)

69. Players Gartner MQ, 2010 Social Software in Workforce

70. Opportunity driven strategy

71. Adoption Pattern

72. Guidelines Be transparent Be judicious (re. Privacy and security) Write what you know Perception is reality It’s a conversation Are you adding value ? What you write is your responsibility Create some excitement Be a leader – do not denigrate Screw up ? Correct and make it clear you did If you’re not sure, pause

73. Claire Flanagan (Director Social Collaboration Strategy - CSC)