Encinitas honors the past, looks to the future, and creates new traditions. Residents and stakeholders have blended new and old and continue to find creative ways to preserve and enhance the unique, the historical, the natural, and the artistic aspects of this beautiful north coastal city in San Diego County.

2. This is Encinitas!

3. Contemplative

4. Conversant

5. Naturalist

6. Downtown Encinitas MainStreet Association Encinitas Chamber of Commerce Cardiff Chamber of Commerce Cardiff Town Council Leucadia Town Council Leucadia Hwy 101 MainStreet Association Olivenhain Town Council The Community Stakeholders

7. Preserving and Enhancing Our Natural Resources

8. City of Encinitas Our Goals Quality of Life…. Striving to preserve five unique, balanced communities working together... Unique in their history, culture and heritage. Governance…. Maximizing resident participation and proactive involvement Service Delivery…. Meeting the “essential” needs of our five communities…in a quality manner. Growth Management…. Preserving the individual character of our five communities – what makes them unique – what enhances and defines them - maintaining the integrity of our environment. Reputation…. Proven leadership in environmental issues, citizen participation, historic preservation, cultural development and sound fiscal planning .

9. Working Collaboratively with our Community Stakeholders Cardiff Chamber Cardiff Town Council Encinitas Chamber DEMA Leucadia Hwy 101 Mainstreet Association Leucadia Town Council Olivenhain Town Council

10. What is Encinitas? Five Unique Communities Arts Funky Beaches Surfing “ A Destination” Eclectic Beautiful Culture Great Restaurants and Shops Flowers Parks Coast Hwy. 101

11. By defining and preserving our Identity, We create a destination

12. Visioning Workshops Build Itineraries [p PHASE TWO

13. Cardiff-by-the-Sea

14. Old Encinitas

15. Leucadia

16. New Encinitas

17. Olivenhain

18. Cultural Tourism Committee

19. Rooted in History

20. San Elijo Lagoon

21. Historic Highway 101

22. Moonlight Beach

23. Preserving and Honoring Traditions of Arts Culture Spirituality Floral Industry Beach Culture

24. Encinitas Flower Festival

26. The Healing Arts

27. Surf Culture

28. The Artist Colony 101

29. A History A Sense of Place A Destination

32. Local Proprietorships

33. CommuniCans

34. PUBLIC ART Tree grates Medallions

35. Arts Alive!

36. Preservation of natural habitat

37. Encinitas Library Cardiff Library

38. Quail Botanical Gardens

39. Historical Icons

40. Cottonwood Creek Park

41. New Encinitas

42. Survey of Beach Visitors Outside Encinitas = 65%

43. Resident Spending - 35% (2.4 million) ($8/day) = $6,720,000 dollars/year Visitor Spending - 65%(2.4 million)($22.17/day) = $34,585,200 dollars/year Overall Spending - $41,305,200 Annual Beach Generated Revenue Economic Benefits (from Survey of Beach Users)

44. Contributing to the Economic Engine

45. Traditional Strip Mall Architecture

46. Community Inspired Design

47. Commission for the Arts

48. 92.7 million travelers annually 65% said they included culture on their trip 32% of those travelers indicated that they lengthened their trip because of cultural events and activities - Travel Industry Association of America, 2001

49. Every great city needs a vision -- one that captures the heart, the soul, the imagination, and its history. Encinitas…a sense of place…a destination.