Building New Opportunity
Jerry Hembd, University of Wisconsin-Superior; Ron Hustedde, University of Kentucky; Sharon Gulick, University of Missouri Extension; Mary Simon Leuci, University of Missouri Extension
This interactive workshop will explore innovation approaches and strategies for regional development and, through a facilitated process, participants will be asked to share their experiences, challenges and approaches. Anticipated results include greater understanding of regional development, sharing of ideas, new learning and possibly creation of information networks.
1:30-3:00pm Monday July 27th
2. ExCEED
Is a multi-disciplinary program that cuts across all
Extension program areas and is focused on
revitalizing rural economies through alternative
approaches to economic development.
Uses an engagement and collaborative learning
model to re-energize local economies to build
sustainable economies based on the strengths and
assets of the local community or region.
Works with community leaders to develop
strategies that ensure wealth transfer in rural
communities.
3. ExCEED’s Purpose
Build awareness of entrepreneurship as an
economic development strategy.
Assist communities in supporting, encouraging
and facilitating entrepreneurship.
To enhance community’s economic base and
quality of life.
Participate in the development of vibrant rural
economies. Facilitate collaborations between the
University of Missouri Extension and
communities throughout the state.
4. ExCEED seeks to….
Engage with
communities
Collaborate across the
university and
disciplines
Re-energize and build sustainable
economies based on regional strengths and
assets
Focus community economic development on
entrepreneurship and enhancing quality of life
5. establish organizing
group
identify who is
celebrate to be included
success
Community collect/analyze
review and Development information
evaluate
Process create purpose
implement action
plan
develop vision
develop action and goals
plan
expand the
organization
6. Community Engagement Process
RFP issued seeking regional projects that
were multi-disciplinary in approach.
Focused on the “four pillars”
Entrepreneurship
Youth Engagement
Community Asset Development
Leadership
Project funded through University President’s
award and Extension funds
7. Formation and Assessment
Project leadership team and ExCEED staff
compile and analyze data
Visioning session
Assets and Challenges
Data analysis –
2 phases: basic demographics, baseline study
Strategic Plan; Goals and Objectives
8. Implementation
Action Plan identifies priority areas and
actions.
Leadership team takes lead, but committees and
task forces created for specific activities.
ExCEED provided financial and technical
assistance to engage University and
Extension faculty and programs and key
partners.
9. Evaluation and Results
Projects submit quarterly and annual reports.
Formal evaluation and community re-
assessment.
Findings used to modify future engagement
design, create new programs and curriculum,
identify best practices.
Report on findings and best practices.
11. Economic Development Today
Is board and comprehensive
Applies to attracting new enterprises, goods-
producing and knowledge-based
In contrast to industrial recruitment, it is
based on knowledge workers and a culture of
innovation rather than cheap land and labor
Includes attracting “business anchors” such
as senior housing, educational enterprises,
and visitors and retirees – less traditional, but
effective, ways of increasing the flow of
external resources into the local economy.
12. Economic Development in Rural
Communities
Traditional ED approaches are not working.
ED programs tend to focus on natural resource
industries and industrial recruitment.
Growing awareness that this approach doesn’t work
for rural communities.
Growing number of communities are
intentionally focusing on entrepreneurship
development.
13. Common Community Issues
Leadership capacity Foster more
Collaboration building entrepreneurs
Access to capital (adults Focus on youth
& youth) Capture community
Downtown revitalization wealth
School system Involve more
engagement residents in
Research, evaluation & entrepreneurial
analysis community
14. Challenges & Issues for Small Towns*
Growing Small Towns
Equity
housing affordable; land use pressures
Environment
environmental degradation; politics of growth and environmental
quality
Economy
increasing service reliance; homogenization of retail sector;
dependence on other communities for jobs;
Culture & Community
threatened sense of place; increasing community capacity;
common identity and culture
Source: “Small Town Sustainability: Prospects for Collaboration in a Global Age” by
Paul Knox and Heike Mayer, 2009
15. Challenges & Issues for Small Towns*
Declining Small Towns
Equity
Decline in public service provision
Environment
Neglect of cultural landscape; vacant land use
Economy
Resource-based/old economy in decline; lack of
growth opportunities
Culture & Community
Vacant and abandoned house; diminishing tax base;
lack of animation in politics; isolated indigent
population; social isolation; aging demographics
16. Challenges for Rural
Entrepreneurs and Practitioners
Economies of scale hard to achieve
Poor connections to markets
Limited opportunities for networking
Multiple causes of limited participation
in new economy
Increasing consolidation trend
Lack of capital
17. ExCEED Regional Projects
NW MO NE MO RBOG
Brookfield
Chariton County
Old Trails
Show Me E!
MRH
Lake Region
All Natural
Ozark Heritage
SMEDA
18. Brookfield
http://www.brookfieldmochamber.com/
Using HTC approach
Community Foundation established
Leadership program underway
Entrepreneur network
Existing business visitation program
Provider Network under development
Youth entrepreneurship education & mentorship
Downtown Revitalization initiative
19. Chariton County
Focusing on youth -- MYOB
Curriculum provided to schools
Workshops for youth
Youth-owned businesses started
Workshops/training for teachers
Leadership Program – youth & adult
Revolving Loan Program for youth
20. Mississippi River Hills
http://www.showme.net/MRH/
Missouri Cuisines Project
Marketing region (Ex: regional map, website)
Regional Label of Origin
Restaurants, local and outside the region,are
using products grown or produced in region.
Workshops for local businesses
Association established
Youth entrepreneurship
21. Northwest Missouri
Tourism/Agri-Tourism
Business Development
Youth = young farmers
Network of resource providers
including local banks
Working with local schools on
entrepreneurship curriculum
Wind Farm
22. Ozark Heritage Region
Focusing on youth
Engaged 15 school districts
in Year 1; 11 in Year 2
Student business competition
Student-led businesses
established
South Cen
tral Career
2007 1 st Pla Center, CC
ce Project Café
Youth will be followed to determine impact of
entrepreneurship education on their
career/location choices
23. New ExCEED Projects
All Natural - tourism
BYOB – entrepreneurship/year-round employment
NE Missouri RBOG – regional economic
development plan
Old Trails – tourism/regional cuisines
Show Me E! – youth entrepreneurship
SMEDA – poverty alleviation, entrepreneurship
24. Community Assistance
Economic Development Strategic Planning
Focus: entrepreneurship, leadership
development, youth and community asset
development
Training
Fundamentals of Economic Development
Know Your Region (EDA)
Growing Entrepreneurs From the Ground Up
Tourism
25. ExCEED Program Outcomes
Contributions to local foundations and endowments $324,105
Grants received by communities $853,975
Leadership programs/participants/assumed leadership 18 / 220 / 63
Youth education events/participants/businesses 65 / 1,635 / 51
started
Training Programs/Attendees 401 / 2,535
New businesses started 170
Business expansions 32
New/Retained Jobs 911 / 134
New Investment $248.2 mill
Value of local volunteers (12,862 hours) $220,488
Data represents FY07 – FY09
26. Sharon Gulick, Director
ExCEED Program
University of Missouri Extension
222 Gentry Hall
Columbia, MO 65211
Phone: (573) 884-0669
Email: GulickS@missouri.edu
Web: http://extension.missouri.edu/ceed/