This document discusses social networks and how understanding network dynamics can help initiate and sustain social change. It covers various theories of social networks including structural holes, balance theory, and homophily. One example discussed is how having more obese social connections increases one's own chances of becoming obese. The document argues that designing interventions with insights from social networks, systems thinking, and design can help create effective strategies for change. It concludes by suggesting the importance of networking to apply these ideas.
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Social Networks4 Change
1. Networks in the Context of
Social Change
Cameron D. Norman PhD
CENSE Research + Design
Dalla Lana School of Public Health, University of Toronto
Tuesday, May 17, 2011
2. Social Networks
"In a world where
individuals make decisions
based not only on their
own judgments but also on
the judgments of others,
(information) quality is not
enough”
Watts, D (2003). Six
Degrees, p.250
Tuesday, May 17, 2011
3. Norman, CD & Huerta, T (2006).Implementation Science, 1, (1), 20
Tuesday, May 17, 2011
7. Why we Interact: Thoughts
About Networks
“Birds of a feather flock together”
Tuesday, May 17, 2011
8. Why we Interact: Thoughts
About Networks
“Birds of a feather flock together”
“You complete me”
Tuesday, May 17, 2011
9. Why we Interact: Thoughts
About Networks
“Birds of a feather flock together”
“You complete me”
“There’s power in numbers”
Tuesday, May 17, 2011
10. Why we Interact: Thoughts
About Networks
“Birds of a feather flock together”
“You complete me”
“There’s power in numbers”
“Surround yourself with good people”
Tuesday, May 17, 2011
11. Why we Interact: Thoughts
About Networks
“Birds of a feather flock together”
“You complete me”
“There’s power in numbers”
“Surround yourself with good people”
“Its not what you know, it’s who you know”
Tuesday, May 17, 2011
12. Why we Interact: Thoughts
About Networks
“Birds of a feather flock together”
“You complete me”
“There’s power in numbers”
“Surround yourself with good people”
“Its not what you know, it’s who you know”
“Keep your friends close and your enemies
closer”
Tuesday, May 17, 2011
13. Networking Theories
Structural holes (A friend of a friend)
Balance (Bridge building)
Collective Action
Proximity
Contagion
Tuesday, May 17, 2011
14. Birds of a Feather...
Homophily
homo (gr): “Same” + phil (gr): “Love”
A dyad theory that expresses the degree to
which individuals interact based on similar
characteristics and attitudes. This can explain
segregation or differentiation (network
closeness or distance)
Tuesday, May 17, 2011
15. Bearman PS, Moody J, Stovel K.(2004) Chains of affection: The
structure of adolescent romantic and sexual networks. American
Journal of Sociology, Vol. 110, (1).
Tuesday, May 17, 2011
17. Networks & Health
Those with more obese social relations were
more likely to be obese themselves
What does this suggest for individuals and
communities?
What are the implications of this finding?
Tuesday, May 17, 2011
18. DESIGN + SYSTEMS THINKING
STRATEGIES FOR CHANGE INITIATION THROUGH NETWORKS
Tuesday, May 17, 2011
19. How can an understanding of
social networks, systems & design thinking
help you initiate and sustain change?
Tuesday, May 17, 2011
20. Network!
Cameron D. Norman PhD
cameron.d.norman@gmail.com
cameron.norman@utoronto.ca
+416.978.1242
Twitter: @cdnorman
W: censemaking.wordpress.org
Tuesday, May 17, 2011