This information was presented Tuesday, November 13th 2012 at the Foundation Centerr. It was catered to help not for profit workers expand fundraising abilities through social media and the Foundation Directory Online.
The Foundation Directory Online is the nation's leading online resource for funding research. It includes over 108,000 U.S. foundations and corporate donors, over 3 million recent grants, and over half a million key decision makers.
Chris Dessi, CEO of Silverback Social and author of "Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It," will lead you through the implementation practices required to gain market dominance as a nonprofit organization. Chris is an award winning digital thinker, television and radio commentator, author, blogger and public speaker who has worked with Fortune 500 companies and start-ups alike. His expertise on the subject of social media has made him a regular social media expert contributor on Fox Business (Varney & Co.), Fox Evening News, and Good Day New York.
This high-level session gives you the rare opportunity to work directly with Chris. It will build your knowledge of Facebook, Twitter, and LinkedIn and take you and your organization to a much higher strategic level.
After this workshop you will walk away with pragmatic, tangible ideas to make your brand soar using social media.
13. 57% want to Globally,
receive a 46% of those
discount or with online
promotion access use
– Mashable social media
to help make
purchase
decisions -
Nielson
14. The top reasons for
U.S. email users to
unsubscribe from a
business or non-
profit email
subscription are
too many emails
(69%) and content
that is no longer
relevant (56%) –
Chadwick Martin
Bailey
14
17. 1. EVERYTHING HAS
CHANGED
2. EVOLVE OR DIE
3. STOP PUSHING,
START LISTENING
18.
19. 53% of social
87% of Facebook media
users like a brand on marketers don’t
Facebook – LAB42 measure their
success –
Awareness Networks
The Average age of
Facebook users is Facebook now
40.5 years of age - has 1 billion
PINGDOM users who are
“actively”
spending time
with the site –
Mark Zuckerberg
Introduction – you will learn 3 things about social media – 3 things about facebook and 3 things about twitter
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press ONE TO MANY2. Telegraph, telephone – ONE TO ONE3.recorded media photos, sound, movies – 4.radio and television SBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
YOU HAVE TO GO WHERE YOUR CUSTOMERS ARE!!! MARKET to and THROUGH your happy customer! FLIP THE FUNNEL
Alexis Ohanian: Mr. Splashy Pants:Reddit – Social News Website – Greenpiece – Humpback Whales – Japanese Gov – Tracking chip – Thoughtful names –79% of the votes, next highest 3% - entire marketing campaign around it. Japanese Gov called off the whaling. LEVEL PLAYING FIELD COSTS NOTHING BE GENUINE- It’s ok to lose control
TEXTURE
Called the biggestredesign in Facebook’s history, Timeline adds a customizable cover photo and presents a summary of a brand’s history from 1800 onwards, using an algorithm to highlight events that are deemed most significant. Timeline gives brands greater control of their profile and allows them to tell a well-orchestrated story.
Call to action Bliss New Norm
Bradns that posted outside of business hours had 20% higher engagement rates (Source Buddy Media)_
Different dates for different industries…
Behind the scenes
ONLY USE THE HASH TAG TWICE
WHAT IMAGE??
WHEN IMAGE?
Position yourself as a resource – users will come back to you for information – WHOLE FOODS