sorry for bad previous version, i upload wrong slide

2. Steve Jobs ,SteveWozniak
Ronald Wayne
created Apple Computer on
1April1976

3.  The Apple I
The owner of this added a
keyboaed and a wooden case
The Apple logo in 1977
created by Rob Janoff
with the rainbow color
theme used until 1998

5. Economical
•Selling products in
international markets.
•As of August 2012,
Apple had 395 official
stores worldwide.
Political
•Design, develop and market numerous
product and service lines.
•Increasing bonds and partnerships
with other companies.
Social
•Many fans.
•Seen as the Innovation of
technology, not because of most
usage, but quality and design.
Environmental
•More environment friendly
products.
•Improved or differentiated brand.
Legal
•Oppurtunity for
competitors copy Apple
products. Case of
Samsung.
•Users using illegal apps
and music.
Technological
•New technologies in related
sectors.
•Packaging new technology inside
old design will not come through

6.  Strength: Apple products was predominately
manufacture of personal computer,e.g:iPhone
iPod ,iMac,iPad
 Portable,appearance desgin,
 after -sale service department
 Weakness:too frenquently to update
 Opportunity:software,system
 Theart:many competitor

7. Benefits
Satisfaction

8. What if we
all have
phones?

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