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VERTSOL Theses 36-42 Reychele Buenavidez BS-IS Section O0B
36. Companies must ask themselves where their corporate cultures end.  ,[object Object],[object Object],[object Object]
37. If their cultures end before the community begins, they will have no market.  ,[object Object],[object Object]
38. Human communities are based on discourse—on human speech about human concerns ,[object Object],[object Object],[object Object]
39. The community of discourse  is  the market.    ,[object Object],[object Object],[object Object]
40. Companies that do not belong to a community of discourse will die.    ,[object Object],[object Object],[object Object],[object Object],[object Object]
  41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.    ,[object Object],[object Object],[object Object],[object Object],[object Object]
42. As with networked markets, people are also talking to each other directly  inside  the company—and not just about rules and regulations, boardroom directives, bottom lines.      ,[object Object],[object Object],[object Object]

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Thesis36-42