Event | LTE Americas
Manish Singh, VP of Product Line Management, Continuous Computing
When: Wednesday, November 4th, 2009
Topic: Embedding LTE into Notebooks and Consumer Devices, How Important will this be for the Success
of LTE?
• Importance of having notebooks and devices that are embedded with LTE chipsets
• How soon will dual mode CDMA and LTE embedded devices become available
• Examining the market opportunities for LTE devices, what is possible and when will this become a reality?
• What challenges do consumer electronics companies face with embedding devices with wireless
connectivity?
• Are consumer electronics companies willing to subsidise devices that have LTE connectivity?
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Embedding LTE into Netbooks & Consumer Electronics
1. Embedding LTE into Netbooks &
Consumer Electronics
Manish Singh
Vice President, Product Line Management
www.ccpu.com Confidential and Proprietary
2. At a Glance
Our Customers = Our Success
Protocol Software
LTE
DPI
Femtocell
ATCA & Professional
cPCI Hardware Services
www.ccpu.com
See our display in the Exhibit Area
www.ccpu.com Confidential and Proprietary 2
3. Mobile Broadband: Huge Demand, Huge Challenges
Mobile voice revenues saturating
Mobile broadband driving growth
Traffic up 130% per year
Doubling every 9 months!
BUT new base stations & spectrum
Source: IDC
adding only 20% capacity / year
Traffic
Video is the true network killer app Revenues &
Traffic Gap
Will bring mobile networks to its knees! Widening
Data streams are no longer bursty Voice Era
Ex: Peer-to-peer (P2P) & streaming Revenues
Data Era
The “Exa-Flood” is coming…
Sources: Cisco Visual Networking Index, 2009; Pyramid Research
www.ccpu.com Confidential and Proprietary 3
4. What Is Driving this Growth?
Demographics Devices Demand
Internet Applications
Internet Generation Mobile Internet Devices
& Content
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5. LTE Devices
Good news – first LTE devices have appeared
Data only
Example: Samsung’s LTE dongle
2.6GHz
3GPP R8
But, what about…
Voice + Data
Spectrum Aspects
Backward Compatibility
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6. Challenges
Voice + Data – Voice support is imminent
Leverage converged EPC
Voice over LTE: fragmented
Circuit Switched Fallback
VoLGA
IMS-based VoIP
Radio Aspects
Spectrum harmonization, or lack thereof
2.6GHz, 700MHz, 900MHz / 1800MHz Re-farming…
MIMO
2x2, 4x4?
Battery Life
Global Roaming
Nationwide LTE coverage will have a long way to come
Multiple legacy standards – GSM, 3G, HSPA, CDMA2K…
FDD vs. TDD?
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7. Opportunities
Smartphone, Netbooks, Notebooks…
Smartphones Netbooks Notebooks
Cameras, eReaders, Med Devices, Gaming, Navigation…
Personal
IP Cameras eReaders Medical Devices Gaming Consoles Navigation Systems
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8. Potential
Connected Devices M2M Connectivity
12 Today, predominantly WiFi
th Coverage limited to HotSpots
10 row
ic eG Consumer Opportunity
ev
Relative Comparison
8
d D Social networking phenomenon
e cte Facebook, YouTube…
n
on
6
C Wireline on the decline
4 3 .5x Emergency, home security…
2 Enterprise Opportunity
Operational efficiencies
0 Smart meters, tracking...
2009 2015 2020
Year
Inventory management
Connected Devices Legend:
BUT, there are challenges
Consumer Electronics – Cameras, eReaders, Gaming Consoles,
Personal Medical Devices, Smart Meters, Retail PoS terminal, etc. Security – embedding SIM
Traditional Mobile Devices – Cellphones, Smartphones, Netbooks, Indoor coverage
Data Cards, Dongles
Cost!! Cost!! Cost!!
Sources: various analyst reports, Continuous Computing estimates
www.ccpu.com Confidential and Proprietary 8
9. Business Model Complexity
Retailers Manufacturers Today’s Business Chain
Consumer Retailer Manufacturer
Mostly, pay one-time
Embedding LTE in consumer device
New entrant: Operator
Recurring business model opportunity
Netbooks already setting the trend
Pay usage-based, application-based
Addressing the cost challenge
Operator subsidizes devices, OR
Operators Consumers
Mfgr subsidizes & shares revenue
Unified Billing is a must
Consumer Device Ecosystem User might have multiple devices
www.ccpu.com Confidential and Proprietary 9
10. Threat
Apple sold 7.4M iPhones in Q3
Intel reports blowout Q3 on strong mobile business; Atom rev up 14%
AT&T sells Nokia netbooks for $300 with 2 year contract
Verizon’s CTO: “Metered broadband is the future”
And… Operators need…
Traffic
Revenues & Femtocells =
Traffic Gap Cheapest
Widening Bit Pipe
Voice Era
Revenues
Data Era
LTE = Fastest Bit Pipe DPI = Smartest Bit Pipe
Network Infrastructure Meltdown
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12. Femtocells Deliver “Cheap Pipes”
Enables new LTE rollout strategy
Femtocell Solutions
New: “Build-as-they-come”
Old: “Build-and-they-will-come” Offloads traffic Provides cell coverage indoors
from macro Low-power & self-configuring to
network minimize interference
Pricing: enables combo package deal Aligns with 3G / LTE standards
Ex: Femto bundled with netbook Leverages users’ broadband
Heavy data traffic offloaded from macro
+
Trillium Femtocell software
Optimized for small memory footprint
Optimized for high performance
Macro network LTE femtocell
LTE Devices
We have 16 Femtocell customer wins! base station converged device
Spectrum Re-use Improved 1,000,000X
www.ccpu.com Confidential and Proprietary 12
13. DPI Delivers “Smart Pipes”
Still Spectrum Limited; Traffic Management Essential
www.ccpu.com DPI = Deep Packet Inspection, P2P = Peer-to-Peer Confidential and Proprietary 13
14. Key DPI Applications for LTE
1. Traffic Management
Netbooks will drive P2P traffic LTE is spectrum limited
Internet video = Network Killer Rate limit, throttle traffic
Network Congestion = Poor QoE Application aware, user aware
2. Adaptive Traffic Shaping
Dynamic bandwidth allocation Not all cell sites loaded equally
RAN-aware Shaper Loading changes with time of day
3. Internet Offload (DPI)
Offload traffic to the internet Lower CapEx in wireless core
Offloading at network’s edge 10 DPI customer wins!
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15. Dominant Infrastructure Trends
Hardware = Cost Reduction
Cost per bit over the life of a project
Implications
Standards = ATCA
Outsourcing
Commoditization
Software = Revenue Growth
Portability & scalability
Implications
Open-ness
Cleverness
Differentiation
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16. ATCA 40G = Lower Cost / Bit
40G ATCA essential for EPC to lower cost / bit
40G ATCA = Scalability + Reliability + Performance
EPC MME EPC SGW / PGW
Processing per session Processing per packet
High Availability Load Balancing
Multi-threaded S1-AP, eGTP-c… Fast Path SCTP, eGTP-u, MIP…
Encryption support for Snow3G… Deep Packet Inspection (DPI)
Continuous Computing enables wide range of LTE products
From … “Smallest All-in-One EPC”… …to “Highly Scalable MME / SGW”
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17. Summary
Mobile broadband driving growth
First LTE dongles have arrived We can help!
We can help!
Data only, voice support to follow
Next big opportunity: embedding LTE in consumer electronics
To unlock this opportunity, cost must go down
LTE well suited for netbooks & notebooks
Significant impact on network traffic We deliver
We deliver
Software Solutions
Software Solutions
Traffic Management essential for QoE for eNodeB & Femtocells
for eNodeB & Femtocells
Network capacity limited by spectrum ++
Integrated ATCA Platforms
Integrated ATCA Platforms
Cost / bit must go down for FGW & EPC
for FGW & EPC
40G ATCA = lower cost / bit (MME, SGW, PGW)
(MME, SGW, PGW)
www.ccpu.com Confidential and Proprietary 17
18. Questions & Comments
Manish Singh
Vice President, Product Line Management
www.ccpu.com/products/trillium/lte.html
www.ccpu.com Confidential and Proprietary