1. How to Add Femto to YOUR Device A Step-by-Step Tutorial Manish Singh Vice President, Product Line Management
2. At a Glance Protocol Software Professional Services ATCA Platforms LTE DPI Femtocell Over 150 Customers Worldwide “ Smarter, Faster, Cheaper” Mobile Broadband
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6. Today’s Carrier Market Environment Wireline Wireless Wireless & Wireline Cable IPTV NGN VoIP High Bandwidth Data IPTV Voice High Bandwidth Data Voice Mobile TV HSPA UMA NGN VoIP SDTV HDTV High Bandwidth Data “ Triple Play” “ Triple Play” “ Quad Play” “ Triple Play” HSPA
7. Femtocell – Disruptive Market Force Wireline Wireless Wireless & Wireline Cable IPTV NGN VoIP High Bandwidth Data Voice Mobile TV HSPA UMA NGN VoIP “ Improved Triple Play” “ Expand to Quad Play” “ Improved Quad Play” “ Expand to Quad Play” Integrated Devices Integrated Devices Standalone FAP Integrated Devices IPTV Voice High Bandwidth Data HSPA SDTV HDTV High Bandwidth Data
21. Evolving Network Architectures Security Gateway Iu Concentrator Tunneled Iu Iu-CS Iu-PS MSC SGSN Security Gateway Femto Gateway Iu-CS Iu-PS MSC SGSN Security Gateway Femto Gateway Iu OR Iu-h AAA System (e.g. HSS) Diameter Gi 3G RAN IuCS IuPS MSC SGSN GGSN Packet Data Gateway AAA System (e.g. HSS) IMS Call Control Gi Gn Wi Wm Cx SIP Tunneled Iu New Iu-h Iu-to-SIP FGW SIP in FAP Iu-h IuCS IuPS MSC SGSN CSCF MGC MGW SIP RTP IWF AS IuCS IP-RAN SIP / IMS
Segments Telco Wireless (T-Mobile, Orange, Vodafone) & Wireline (BT, <need another>) pure plays Wireless and Wireline Operators (AT&T, Verizon) Cable Operators The enemy of all telcos Key Trends Wireless pure plays Home base station strategy = UMA; leveraging WLAN technologies One time phone fee = free talk time in house + at “hot spots” Limited by need for dual-mode phones & UMA uptake Wireline pure plays Build out of high bandwidth networks from premises to core VoIP and IPTV to provide triple play and reduced cost voice Wireless and Wireline operators Home base stations (i.e. femtocell) to compete with UMA solutions IPTV to provide commercial (i.e. bundled pricing) quad play Cable Utilize UMA to provide quad play Defend TV space and provide digital voice services
Segments Telco Wireless (T-Mobile, Orange, Vodafone) & Wireline (BT, <need another>) pure plays Wireless and Wireline Operators (AT&T, Verizon) Cable Operators The enemy of all telcos Key Trends Wireless pure plays Home base station strategy = UMA; leveraging WLAN technologies One time phone fee = free talk time in house + at “hot spots” Limited by need for dual-mode phones & UMA uptake Wireline pure plays Build out of high bandwidth networks from premises to core VoIP and IPTV to provide triple play and reduced cost voice Wireless and Wireline operators Home base stations (i.e. femtocell) to compete with UMA solutions IPTV to provide commercial (i.e. bundled pricing) quad play Cable Utilize UMA to provide quad play Defend TV space and provide digital voice services
Reduction of CAPEX / OPEX Cheaper to deploy and maintain Devices are huge overhead for maintenance and customer support; raised risk on quality of experience Cheaper training of service employees Data point: Verizon created entire division of home networking (Quality of Experience = home network management) Compelling IPTV Story No longer a “me too” TV service Can provide IPTV across mobile and fixed, while integrating in voice and internet (i.e. data) elements True quad-play Still providing bundled cost savings to customers Enhanced service by bringing mobile into the home -> increase voice and data service utilization across all 4 mediums Makes it more than a price game 100% Secure Removes possible reliance on 3 rd party untrusted networks 100% operator owned Content providers willing to put more on the network due to guaranteed security – solves the DRM issues 4 medium blended services MobileTV Cross service messaging (i.e. unified messaging) Receive a show reminder via text message, program DVR over mobile phone, caller id for fixed and mobile phones on the TV, call incoming notification / control via TV, media sharing across mobile and fixed devices, etc. Drivers ROI for aDSL Fills the pipe Puts another service on the pipe increase the revenue due to the build out