1) LTE networks enable new value-added services (VAS 2.0) through intelligent devices, rich content services, and integrated machines. 2) A robust platform for VAS 2.0 includes standard protocols, frameworks, deep packet inspection technology, policy and charging rules function, evolved node Bs, and traffic offloading and shaping capabilities. 3) This platform accelerates time-to-revenue for operators by providing an integrated software framework and knowledge base, as well as new monetization opportunities through app stores and cloud services.

1. Slide 1
Are You Ready for VAS 2.0
With LTE?
July 20, 2010

2. Slide 2
Speakers
Nitin Tomar
Product Line Manager
Trillium Professional Services &
Trillium+plus VAS Solutions
Continuous Computing
Deepak Kataria
Director of Systems Solutions Consulting for
Networking and Telecom practice
HCL Technologies

3. Slide 3
Continuous Computing Overview
Over 150 Customers Worldwide
Protocol Software
LTE
Femto
DPI
ATCA Professional
Platforms Services

4. Slide 4
The HCL Enterprise
Vertical Presence
Telecom
Retail &CPG
HCL Technologies 12.5 8
7.2 MPE
FS 26.1
Technology Services arm 7.2 LSH
6.1
25.6 Others
Highlights Manufacturing
Total Revenues $5B
Employees 60,000 4
Countries 26 Services Footprint
Enterprise
Infrastructure Applications
Services ERS
22.4
20.3 18
HCL Infosystems
8.8 BPO
30.5
Systems Integration arm
Customer Applications

5. Slide 5
Agenda
1. VAS Ecosystem
2. Key Market Drivers Affecting VAS in LTE
3. Business Case For VAS in LTE

6. Slide 6
VAS Ecosystem
Technology Value Chain
VAS
Demographics Services

7. Slide 7
Ecosystem: Value Chain
Operators
VAS Network Equipment Providers Content Providers & Aggregators
Technology Providers, System Integrators

8. Slide 8
Ecosystem: Demographics, Services
Demographics Services
Lean Forward Generation Content Rich
CRBT/Ring Back Tone
Smart SMS
MMS
Real-Time Voting
Mobile Commerce
Advertising
Search
Presence Apps
Location Apps
Change in Demographics Driving New Services

9. Slide 9
Ecosystem: Technology
Network
Devices Web

10. Slide 10
2.5G, 3G: VAS Network Elements
VAS 1.0 Network Elements

11. Slide 11
LTE Deployment Scenarios
• Greenfield
– An Operator builds an LTE network from “scratch”
– Not very likely
• HSPA Evolution
– Most likely scenario for European Operators and AT&T
– HSPA / EDGE will coexist with LTE
• CDMA2000 Evolution
– Verizon’s path
– More aggressive LTE rollout
• WiMAX Migration
– In markets with WiMAX networks in operation
LTE will Coexist with “Legacy Technologies” for Some Time

12. Slide 12
LTE: Speed, Efficiency and…Disruption
 LTE Femtocell
 Intelligent Device
MME / Serving GW MME / Serving GW  Operator-Controlled Device
 Platform for Enhanced VAS (2.0)
S1 S1
X2
eNodeB eNodeB HeNodeB VAS 2.0 Elements
Micro, Femtocell
 Enhanced VAS (2.0) Opportunities
 Content Rich Services
eNodeB  Integrate Machines (M2M)
 QoS Enablement
Intelligent Access: User-Aware VAS  User-Aware: Location, Presence

13. Slide 13
Multiplicity of Device Classes
Device growth & evolution is driving LTE demand
Higher screen resolution & application CPU’s
HD Digital / Video Camera
Higher Data Rates, Lower Latency
Always-On Connectivity, Differentiated QoS Smartphone
- Enabling Feature-Rich Media Applications
MID
?
Use Case
Marketing
Capabilities
Form Factor Netbook
3900% increase in Data Traffic from 2009-2014
Video will be 66% of Mobile Traffic by 2013
TabletPC
Source: Cisco

14. Slide 14
Realizing QoS in 3GPP Packet Access
Bearer QoS Parameters: QoS Class Identifier (QCI)
• 9 standardized QoS classes
• In the specs, each of 9 QCIs is associated with standardized characteristics in
terms of Priority, Packet Delay Budget, and Packet Error Loss Rate
Resource Packet Delay Packet Error
QCI Priority Example Services
Type Budget Loss Rate
1 2 100 ms 10-2 Full duplex voice
2 4 150 ms 10-3 Real time video
GBR
3 5 300 ms 10-6
4 3 50 ms 10-3 Network Gaming
5 1 100 ms 10-6 IMS signaling
6 7 100 ms 10-3
7 Non-GBR 6 Default bearer
8 8 300 ms 10-2 MMTel: text communication,
9 9 file transfer, picture/video clip, etc.

15. Slide 15
LTE Brings New Opportunities
Home/Business Connectivity Cloud/Server OTT Service and
Devices & Networks Providers Providers Application Providers
- Mobile Broadband
- wholesale & retail
Utility,Health,Security,
Media, M2M ,,,
Application
Downloads
2 billion
Device domain Network domain Cloud/Data center domain Service/Application domain

16. Slide 16
Architectural View of the Vision
Leverage New Consumer, Enterprise & Data Center Domain Features
Leverage New Service Provider Domain Features
Web 2.0 Application – Service Provider Entity Enterprise & Service Provider Entities
Enterprise Service Provider
Differentiation APIs Differentiation APIs
Web 2.0 Application APIs
Other Capabilities
REST, RSS, Atom, SOAP, Parlay X
Service Components
Enabling Service
New Apps New Apps New Apps Components (SOA)
SOAP
REST
Parlay X
Enabling Network Elements & Application Enablers
Wireline Access Wireless Access

17. Slide 17
End-User Services Mapping
M2M Other Apps / App Stores End-User Applications E-Health
Web 2.0 Widgets Data Hosting Video Services RCS SaaS Home Monitoring
Public Cloud / Internet /
Premium Content / CDN
IP TV/ Web TV
XBOX
IP STB/DMA
360 PDA
Application Plane
BGCF
Integrated Modem
and Media Server
S-CSCF I-CSCF MGC SGW
F
P-CSCF
Control Plane
Digital Notebooks RACS
Cameras
Media PCs
Transport / User Plane
Telecom Service Provider Cloud (e.g. VZ, AT&T)

18. Slide 18
Enterprise Services Mapping
M2M Other Apps /App Stores Enterprise Applications
UC Video Conferencing Online Collaboration IP Centrex SaaS BPUs
Public Cloud / Internet /
Premium Content / CDN
Mobile
Video Conferencing Terminals/ Desktops
Application Plane
BGCF
S-CSCF I-CSCF MGC SGW
F
P-CSCF
Control Plane
RACS
Transport / User Plane
Telecom Service Provider Cloud (e.g. VZ, AT&T)

19. Slide 19
Operator Assets (APIs) Mapping
M2M Other APIs for App Stores Operator Assets (APIs) Location
QoE Monitor Wireless Broadband Universal Packet Core Cloud Computing Services Enterprise Mobility WAN/LAN Policy
Enterprise Network
Services
Service Provider (e.g., Telecom-Web
Network Services 2.0 Mashups, SOA,
Data Center Services
(e.g., CDN) (e.g. Virtualization, Green
Analytics)
IT)
Application Plane
BGCF
S-CSCF I-CSCF MGC SGW
F
P-CSCF
Control Plane
RACS
Transport / User Plane
Telecom Service Provider Cloud (e.g. VZ, AT&T)

20. Slide 20
Business Case For VAS 2.0 Services
• LTE Deployments
• ARPU Declining
• Convergence
• Smart Homes
VAS Providers: Opportunity for Beachhead

21. Slide 21
Threat to Business Models
Existing Models Dumb-pipe Model
$
VAS Providers: Embrace Web 2.0

22. Slide 22
What Is Needed For VAS 2.0?
QoS DPI
(Traffic Offload + Shaper)
VAS 2.0 Network Elements

23. Slide 23
Award-Winning LTE Reference Design
“Best Enabling Product/Technology” Award “Best Enabling Technology” Award
LTE World Summit 2010 in Amsterdam 2010 Femtocells World Summit in London
Platform for VAS 2.0 Services Available Today!!!!

24. Slide 24
LTE Offload + Shaping
LTE Offload + Shaping
LTE Offloaded Traffic
Internet
eNodeB Router
S-GW P-GW
Signaling Non-offloaded Offloaded
Platform for Tiered SLA Available Today!!!!

25. Slide 25
Traffic/Service Monetization with PCRF
Gold video Charging
Services in use
/ Billing
service System
Regular services
AF
Rx
Video Video Time Gy
started stopped
Policy Control Logic PCRF
Set Set Set
BRONZE GOLD BRONZE
profile profile Gx
profile
Low prio; MBR = low BW Hi prio; MBR=high BW Low prio
SAE GW
QoS/BW
BRONZE GOLD BRONZE
Radio
Network
Time

26. Slide 26
Ecosystem Play
Innovative Technology Deep domain
expertise across
devices,
networks, service
enablement and
applications
Faster TTM
+ = Beachhead into
Innovative Engineering Expertise LTE VAS
Innovative
business models
and flexible
engagement
models

27. Slide 27
What About Voice?
1. Voice over IP (over IMS) over LTE
• Requires a full-scale LTE (& IMS) network in place for universal service
• SR-VCC is required for non LTE coverage areas
2. Voice over LTE via Generic Access (VoLGA)
• Supported by T-Mobile
• Simpler method but little traction
3. CS Fallback
• Voice service delivered from “legacy” CS networks
4. OTT Service (i.e., Skype)
• Operator is bypassed

28. Slide 28
Summary
1. LTE brings Fast, Efficient & Intelligent Devices
• Enhanced VAS (2.0) deployment from inside-out
• RCS, mobile video services, cloud services, UCS
2. Robust Platform for VAS 2.0
• Standard protocols, framework & DPI technology
• PCRF, eNodeB, Offload + Shaper enable “smart-pipe”
3. Accelerated Time-to-Revenue
• Integrated framework, software and knowledge base
• App store, cloud services bring new monetization opportunities

29. Slide 29
Questions & Discussion
Nitin Tomar Deepak Kataria
nitin.tomar@ccpu.com dkataria@hcl.in
Continuous Computing HCL Technologies
www.ccpu.com www.hcl.in