Internet Marketing Recipes for Success

Internet Marketing
Recipes for Success
Carol Cole-Lewis
Internet Marketing Consultant/Coach
http://c-cole-lewis.com

Agenda

• Preparation
• Recipe 1: Wonderful Website
• Recipe 2: Superbly Social
• Q&A

April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 2

Preparation

• Know Thyself
– Why you want to market online.
– Who you are.
• Brand (be real!)
• Discipline


Preparation (cont)

• Also know
– Who you want to reach.
– What you want to measure.


Recipe 1: Wonderful Website

• Yield:
– Larger Business Email List
– More Traffic
– More Action
• Time:
– Prep: 1/2 hour per day for one week, then
1 hour one time for profile.
– “Cooking” Time: 15 min. 3-5 days/week
1 hour/month for analyze and change


Recipe 1- Wonderful Website

Pro’s & Con’s
• $$
• Greater Control
– YOU own your Peeps.
– YOU decide how and when to change
• Less Control
– Need Web Master



Ingredients
• 1 Website
• 1 Forum
• 1 Email List Provider
– (MailChimp (http://mailchimp.com))



Step 1- Build Website
• Website is Marketing Destination
• Contains: Call to Action
– Sign Up
– Download
– Attend
– Buy
• Purpose: Build Contact List



Step 2 - Pick Forum
• Drives traffic to your Website
• Search for Appropriate Forums
– Target Market
– Number of Members
– Geography
– Community Participation
• Think Outside of the Box



Step 2 - Pick Forum (cont)
• READ the Forum
– 1/2 hour each day for 1 week.
• Who is posting?
• What are they posting about?
• Who are the UberUsers?
• REPEAT Step 2 until you find
the right Forum
• Example


Step 3a - Join Forum
• Complete your profile (1 hour)
– Profile picture: Add one!
– Signature
• Byline
• Link to Website



Step 3b - Act in Forum
• 15 minutes 3-5 days/week
– Answer questions
– Ask questions
• Be
– Genuine
– Helpful
– Transparent
• NEVER Spam!



Step 4 - Analyze Results
• 1 hour / month
– First Month: Set Baseline
– Second Month: Compare to Baseline
– WWWD, then HCIDB.
• Tools
– Google Analytics



Step 5- Change & Repeat
• Make small changes
• Forum posts
• Calls to action
• Signature
• Behavior
• Frequency
• Repeat Steps 1-5


Recipe 2: Superbly Social

• Yield:
– More Social Friends
– More Traffic
– More Action
• Time:
– Prep: 1/2 hour per day for one week, then
3 hours 1 time for profile & page
– “Cooking” Time: 15 min. 3-5 days/week,
1 hour/month for analyze and change


Recipe 2- Superbly Social

Ingredients
• 1 Social Media Site
– Facebook
– LinkedIn
– Twitter
– YouTube
– Groupsites
– ShopStayPlay



Pro’s & Con’s
• Free
• LESS Control
– THEY own your Peeps.
– THEY decide how and when to change
• LESS Maintenance
– Don’t Need Web Master



Step 1 - Pick Social Site
• Serves TWO purposes:
– Profile/Page is your Marketing Destination
– Action drives traffic to your Profile/Page
• Search for Appropriate Social Site
– Target Market
– Number of Members
– Geography
– Community Participation



Step 2 - Find Friends
• Everybody needs friends!
• Quality over Quantity
– Who they are
– Who they know
– What they’ll do
• Facebook example



Step 2 - Act in Social Site
• 15 minutes 3-5 days/week
• Read & comment on other’s posts &
wall
• Add your own posts
– Status
– Links
– Photos



Step 2 - Act in Social Site (cont)
• Invite Friends to Join Page
• Create Buzz
– Events
– Discussions
– Polls
• Facebook Example



Step 3 - Analyze Results
• 1 hour / month
– First Month: Set Baseline
– Second Month: Compare to Baseline
– WWWD, HCIDB
• Tools
– Social Site’s Built-in tool
– SocialMention



Step 4- Change & Repeat
• Make small changes
• Posts
• Buzz
• Behavior
• Frequency
• Repeat Steps 1-4


Summary

• Pick one recipe.
• Follow it for 6 months.
• Reach out for help.


More Help

• My website: http://c-cole-lewis.com
• Email carol@c-cole-lewis.com
• Any Questions?


Internet Marketing Recipes for Success

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