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Tweeting 9-5: What a way to make a living.

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Chrystie Vachon
Chrystie Vachon

The Daily Routine Of a Slightly Insane Social Marketing Manager

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Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at WHERE.com
Chrystie Corns Social Media Marketing Manager @ WHERE.com Fun Facts: 1 st Social Networking site: Makeoutclub in 2000 1 st Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.
Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do I do all day?
SEO is the Most Important You Can’t Beat Free Traffic! A Quick Note:
Research, Research, Research
Where to Start Your Research
Industry Research ,[object Object],[object Object],[object Object],[object Object],Industry Research
What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research
[object Object],[object Object],[object Object],[object Object],[object Object],Customer Research
Now what? Strategy Session
Get more eyeballs in the sales funnel Goals Personality Plan
Personality
Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plan
[object Object],[object Object]
Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
MultiMedia ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promote It! ,[object Object],[object Object],[object Object],[object Object]
Track the Cr@p out of it ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross
Social Networking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Rules of Engagement
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Sites & Forums
Are you listening to your customers?
Listening Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],RESPOND
When NOT to Respond ,[object Object],[object Object],[object Object],DO NOT RESPOND
Now what? Product Development Cross promote Resolve Customer Issues
 
 
 
You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
Recommended Reading
Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!
Photo Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Tweeting 9-5: What a way to make a living.

  • 1. Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at WHERE.com
  • 2. Chrystie Corns Social Media Marketing Manager @ WHERE.com Fun Facts: 1 st Social Networking site: Makeoutclub in 2000 1 st Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.
  • 3. Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
  • 4.
  • 5. SEO is the Most Important You Can’t Beat Free Traffic! A Quick Note:
  • 7. Where to Start Your Research
  • 8.
  • 9. What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research
  • 10.
  • 11. Now what? Strategy Session
  • 12. Get more eyeballs in the sales funnel Goals Personality Plan
  • 14. Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava
  • 15.
  • 16.
  • 17. Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
  • 18.
  • 19.
  • 20.
  • 21. Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Niche Sites & Forums
  • 28. Are you listening to your customers?
  • 29.
  • 30.
  • 31.
  • 32. Now what? Product Development Cross promote Resolve Customer Issues
  • 33.  
  • 34.  
  • 35.  
  • 36. You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
  • 38. Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!
  • 39.