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15 Minute Social Media for Business

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Big Big Design
Big Big Design

This document discusses social media strategies for businesses. It defines social media as communication without barriers that allows sharing stories and listening. It recommends using social media to draw in new leads, build credibility, reduce client costs, retain clients, and discover new business opportunities. Specific tips include asking questions, listening, thinking, and responding on social media; setting up alerts and feeds; finding where customers engage; contributing valuable content to blogs; and getting started with three basic steps.

TechnologyBusiness
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What is social media?
http://mattroyse.wordpress.com /
What is social media? http://www.flickr.com/photos/eye2eye/50892860/
What is social media? http://www.flickr.com/photos/mindaugasdanys/3766009204/
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The Big Change: The Media = Everyone
[object Object],[object Object],[object Object],[object Object],[object Object],5 Ways to Build Business with Social Media
http://www.flickr.com/photos/mindaugasdanys/3766009204/
http://www.flickr.com/photos/8905571@N05/3654684144/
http://www.flickr.com/photos/walkadog/3353936487/
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 steps to get started
[object Object],[object Object],[object Object],[object Object],[object Object],Useful Reading
Questions & Discussion
[object Object],[object Object],[object Object],Contact Cynthia Closkey

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15 Minute Social Media for Business

Editor's Notes

  1. What is social media? We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”) But...
  2. What is social media? We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”) But...
  3. In reality, social media by business (and by individuals) often comes across less like a conversation and more like shouting into the wilderness. Lots of people & businesses use new media as a fresher, richer channel for broadcasting messages. This kind of use is not awful, and can have positive benefits. Let’s start with this and build on it.
  4. So that’s how to get underway with sending (shouting) out messages -- shouting to the world. But can you do better?
  5. The key to moving to the next level in social media is to emphasize listening. Feedback can be painful. Ignoring it won’t help.
  6. Good: Show and tell Listen Respond Repeat Better: Ask Listen Think Respond Repeat