1. Nielsen Vendor Report
尼爾森供應商銷售報告
1 Confidential & Proprietary
Confidential & Proprietary Copyright © 2009 The Nielsen Company
Copyright © 2009 The Nielsen Company

2. Contents
Service introduction 報告內容簡介
Available information 提供資訊內容
Deliverable & examples 報告範例
Appendix 附錄
2 Confidential & Proprietary
Copyright © 2009 The Nielsen Company

3. Why Nielsen Vendor Report 為什麼需要尼爾森供應商銷售報告？
Nielsen Vendor Report is a concise reference of suppliers performance in the Fast Moving
Consumer Goods Sector in Taiwan. 尼爾森供應商銷售報告提供的是供應商在台灣快速流通
消費品的整體表現，讓您精簡地掌握公司表現概況並了解其他供應商的整體表現
One can use Nielsen Vendor report 運用尼爾森供應商銷售報告，您可以
1. To identify Suppliers’ strength & weakness; 得知供應商的優勢與劣勢
2. To access product strategic approaches & future trend; 了解產品策略與未來趨勢
3. To establish strategic development in trade channels; 制定通路發展策略
4. To use as common platform between retailers and suppliers; 通路商與供應商共
通的溝通平台
Nielsen Vendor Report will be segmented into following categories: 尼爾森供應商銷售報告
可以依下列品類提供
1. Food 食品類
2. Beverage 飲料類
3. Personal Care 個人用品類
4. Household product 家庭用品類
5. Liquor 酒類
6. Tobacco 香菸類
3 Confidential & Proprietary
Copyright © 2009 The Nielsen Company

4. Available information 提供資訊內容
Report content 報告內容
Market: Total defined market 市場：整體市場
Product: category, at supplier level 產品：品類，至供應商層級
Fact: value 資訊：銷售金額
Period: 2 MAT*, 2 YTD* 資料期間：2個MAT，與2個YTD
*MAT = moving annual total; YTD = year to date
4 Confidential & Proprietary
Copyright © 2009 The Nielsen Company

5. Deliverable 報告形式
WSV format: WSV形式
For clients with Advisor software 提供給裝有Advisor軟體的客戶
Categories definition / vs. channel in report book 品類定義與通路定義
Additional MS charts in report book or 報告中附加圖表或
PowerPoint file with additional charts 附加圖表於簡報檔案格式中
Excel format: Excel形式
For clients without Advisor software 提供給沒有Advisor軟體的客戶
Categories definition / vs. channel in excel sheets 品類定義與通路定義
PowerPoint file with additional charts 附加圖表於簡報檔案格式中
5 working days required after confirmation of purchase 在確定訂購尼爾森
供應商銷售報告後，需5個工作天完成報告
5 Confidential & Proprietary
Copyright © 2009 The Nielsen Company

6. Deliverable example
報告範例
6 Confidential & Proprietary
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7. Deliverable example 1 報告範例 1– WSV, Excel
7 Confidential & Proprietary
Copyright © 2009 The Nielsen Company

8. Deliverable example 2 報告範例 2– PPT
8 Confidential & Proprietary
Copyright © 2009 The Nielsen Company

9. APPENDIX 附錄
Available Channel Breakdown通路涵蓋
9 Confidential & Proprietary
Page 9 Copyright © 2009 The Nielsen Company

10. Deliverable example 2 報告範例 2– PPT
Available Channel Breakdown 通路涵蓋*
Hypermarkets 量販店
Chain Convenience Stores 連鎖便利商店
Chain Supermarket 連鎖超市
Other Supermarkets: Independent Supermarket and Hardware
Store 其他超市與五金大賣場
Drug Stores: Personal Care Stores and Pharmacies 藥局
Traditional Stores 傳統通路
*Available channel breakdown very according to categories; 通路涵蓋依品類而異
10 Confidential & Proprietary
Copyright © 2009 The Nielsen Company

11. For more information about Nielsen
Vendor Report and the possible
investment, please contact your
Nielsen account manager
如您需要進一步了解更多尼爾森供應商
銷售報告內容以及所需花費，請與尼爾
森服務同仁聯絡
11 Confidential & Proprietary
Confidential & Proprietary Copyright © 2007 The Nielsen Company Copyright © 2009 The Nielsen Company