1. Yuan Chun Hsu, NMDL, 2011

2. Goals!!
 Optimize
Social Networking Sites:
Facebook, Twitter, YouTube
 IncreaseSales: Both smartphones (the old
product line) and tablets (the new
product line)!
 Increase customers’ loyalty.

3. Challenge??
 Strong
Competitors!
 Customers are
not loyal…
After monitoring, the main competitors
are Apple, Samsung, and BlackBerry

4. Social Media 71,297 subscribers
1,003,935 like this
Now, HTC engaged in
developing
Social Networking Sites.
395,951 followers

5. Improvement!
 Facebook:More information on local
Facebook page (e.g. HTC USA)
 Twitter:
Make sure other social media can
be found the link of Twitter
 YouTube: More interesting videos and
give links on Facebook page and Twitter

6. Google Adwords
 It • Much cheaper!
is much cheaper than using traditional
media to do advertising. • Much easier!
• Monitor the effectiveness
 It is much easier to design ain any time! ad
keyword
than making a commercial or a print ad.
 It allows you to monitor your campaign
effectiveness in any time.

7. Keywords
mobile phone
cell phone
smartphone
tablet
Since the need of tablet is increasing, the searches are high.
The tablet product line from HTC is well developed so it
might trigger visitors who seek tablet buying HTC products.

8. The budget includes the
personnel expense, Facebook
Budget and YouTube ads, and some
other campaigns expense.
Adwords $180,000
Facebook $90,000
Twitter
20% Google Twitter $90,000
Adwords YouTube $90,000
YouTube 40% ___________
20% ONLY $450,000
Facebook
20%
per year
Unlike traditional advertising, social media cost less but gain
more awareness from consumers. Moreover, you can contact
with consumers directly and then enhance their loyalty!

9. Timeline
6 months
Optimize social networking sites
8 months
Hold campaigns through social media
 12 months
Increase sales and enhance loyalty!

10. Metrics of Success
Monitor the “like” on Facebook, tweet and retweet on
Twitter, the number of YouTube channel subscribers.
Using Google Alerts to monitor the news releases.