Arjuna Weerasinghe of BBC Media Action discusses BBC Media Action Bangladesh during the Forum on Communication for Development and Community Media for Family Farming (FCCM) held at FAO Headquarters in Rome, Italy.

1. Amrai Pari - ‘Only we can do it’
BBC Media Action Bangladesh

2. MOTIVATORS BARRIERS
Need to act to survive
Value “fitting in” with others
Want to solve things with their
community.
Not having government support
Lack financial resources
Lack information
Communications Aims
• Increase understanding of risk
• Increase perceived importance of preparing
• Inspire through success stories
• Provide practical information
• Share experiences between communities
• Get people working together

3. EVIDENCE
EVIDENCE
Research
• Quant Reach Survey – June/July 2014; 2600 people (nationally representative)
• Audience focus groups - towards end of series 1
• Quant Endline Survey – early 2015
So far:
► 15.8 million viewers: 60% watched regularly
► Very high rural reach
► High engagement of young people (15-24)
► Men and women both watching nearly equally
► Audience describe show as relevant and useful.
► Audience are understanding information
► Urban viewers likely to spread message to family in rural areas.

4. Evidence of impact emerging

5. CONSTRAINTS & NEEDS
CONSTRAINTS & NEEDS
Constraints
• Demonstrating appropriate actions
• Presenting simple actions in a way that people can replicate them
• Understanding the influence of power structures on taking action
• Social inclusion – the role of women and minority groups
Needs
• Engagement with NGOs, humanitarian and government actors
• Placing audience research at the heart of the work
• Exploring power structures in the programme
• Representing voices of women and minority groups
• Relationship building and buy-in from national/local media