SlideShare uma empresa Scribd logo
1 de 23
HOW TO ADD PHOTOGRAPHY
INTO YOUR MARKETING MIX
     C.C. Chapman   Founder, The Cleon Foundation
                               January 6, 2013 Las Vegas, NV NMX
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SILVER
  BULLETS
  DON’T
  EXIST
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
ALWAYS CREATE AN
EMOTIONAL RESPONSE
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
START THINKING
    VISUALLY
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
ALL CONTENT NEEDS PHOTOS




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SOCIAL
                             PHOTOGRAPHY
                               IS HERE TO
                                  STAY

C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SIZE
DOESN’T
MATTER
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
LOOK FOR
MOMENTS
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SHARE
WHAT NO
ONE ELSE
  CAN
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SHOOT LIKE
  A KID
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
YOU CAN CHOOSE HOW
 THE WORLD SEES YOU




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
OK C.C. YOU’VE CONVINCED ME.


HOW DO I
 DO IT?
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
LEARN YOUR
                     GEAR


C.C. Chapman    @CC_Chapman   #NMX   CC-Chapman.com
DEVELOP A WORKFLOW




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
ONLY WAY TO GET BETTER IS TO
SHOOT
MORE

C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SHARE WHAT
YOU SHOOT




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
OBSERVE OTHERS




C.C. Chapman       @CC_Chapman   #NMX   CC-Chapman.com
ANYTHING FOR THE SHOT




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SHOOT
WHAT
YOU LOVE


C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
C.C. Chapman
               BE YOU
                @CC_Chapman   #NMX   CC-Chapman.com
cc.chapman@gmail.com

                                Flickr.com/CC_Chapman

                                500px.com/CC_Chapman

                               Instagram.com/CC_Chapman




C.C. Chapman   @CC_Chapman      #NMX               CC-Chapman.com

Mais conteúdo relacionado

Destaque

Business of Photography
Business of PhotographyBusiness of Photography
Business of Photography
CLreps
 
Photographer presentation
Photographer presentation Photographer presentation
Photographer presentation
alexricher
 
Business Growth Strategies
Business Growth StrategiesBusiness Growth Strategies
Business Growth Strategies
folaiya
 

Destaque (19)

Innovation Growth Strategies for Small Business
Innovation Growth Strategies for Small BusinessInnovation Growth Strategies for Small Business
Innovation Growth Strategies for Small Business
 
Top Strategies for Business Growth in 2015 - CCI Malaga Business Workshop
Top Strategies for Business Growth in 2015 - CCI Malaga Business WorkshopTop Strategies for Business Growth in 2015 - CCI Malaga Business Workshop
Top Strategies for Business Growth in 2015 - CCI Malaga Business Workshop
 
Top 3 Business Growth Strategies | RTOWN
Top 3 Business Growth Strategies | RTOWNTop 3 Business Growth Strategies | RTOWN
Top 3 Business Growth Strategies | RTOWN
 
Tna Effective Leadership In Retail Business
Tna   Effective Leadership In Retail BusinessTna   Effective Leadership In Retail Business
Tna Effective Leadership In Retail Business
 
101+ Actionable Business Growth Strategies by World Renowned Business Experts
101+ Actionable Business Growth Strategies by World Renowned Business Experts101+ Actionable Business Growth Strategies by World Renowned Business Experts
101+ Actionable Business Growth Strategies by World Renowned Business Experts
 
Photography marketing plan
Photography marketing planPhotography marketing plan
Photography marketing plan
 
Business of Photography
Business of PhotographyBusiness of Photography
Business of Photography
 
Build, Buy or Ally Growth Strategies for Business
Build, Buy or Ally Growth Strategies for BusinessBuild, Buy or Ally Growth Strategies for Business
Build, Buy or Ally Growth Strategies for Business
 
Business Plan: Photography Business
Business Plan: Photography Business Business Plan: Photography Business
Business Plan: Photography Business
 
Establish a Photography Business
Establish a Photography BusinessEstablish a Photography Business
Establish a Photography Business
 
Photographer presentation
Photographer presentation Photographer presentation
Photographer presentation
 
Motivational theories
Motivational theoriesMotivational theories
Motivational theories
 
Business Plan: Photography Business (slides)
Business Plan: Photography Business (slides)Business Plan: Photography Business (slides)
Business Plan: Photography Business (slides)
 
Growth vs. Scale: Business Strategy, Product Mix, Business Growth Strategy
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyGrowth vs. Scale: Business Strategy, Product Mix, Business Growth Strategy
Growth vs. Scale: Business Strategy, Product Mix, Business Growth Strategy
 
Motivation. chpt 14
Motivation. chpt 14Motivation. chpt 14
Motivation. chpt 14
 
Entrepreneur 4: Business Strategies & Rapid Growth Strategies
Entrepreneur 4: Business Strategies & Rapid Growth StrategiesEntrepreneur 4: Business Strategies & Rapid Growth Strategies
Entrepreneur 4: Business Strategies & Rapid Growth Strategies
 
Growth Strategies
Growth StrategiesGrowth Strategies
Growth Strategies
 
Business Growth Strategies
Business Growth StrategiesBusiness Growth Strategies
Business Growth Strategies
 
Business Growth & Strategy
Business Growth & StrategyBusiness Growth & Strategy
Business Growth & Strategy
 

Mais de C.C. Chapman

Mais de C.C. Chapman (7)

The Best Content Strategy: Tell Your Story & Be Amazing
The Best Content Strategy: Tell Your Story & Be AmazingThe Best Content Strategy: Tell Your Story & Be Amazing
The Best Content Strategy: Tell Your Story & Be Amazing
 
Amazing Things Will Happen When Your Content Rules
Amazing Things Will Happen When Your Content RulesAmazing Things Will Happen When Your Content Rules
Amazing Things Will Happen When Your Content Rules
 
How to Build a Passionate Social Media Team
How to Build a Passionate Social Media TeamHow to Build a Passionate Social Media Team
How to Build a Passionate Social Media Team
 
Social Media Is A Small Town
Social Media Is A Small TownSocial Media Is A Small Town
Social Media Is A Small Town
 
Passion Is Contagious
Passion Is ContagiousPassion Is Contagious
Passion Is Contagious
 
Making Media As Marketing
Making Media As MarketingMaking Media As Marketing
Making Media As Marketing
 
Pushing the Limits of Web 2.0
Pushing the Limits of Web 2.0Pushing the Limits of Web 2.0
Pushing the Limits of Web 2.0
 

Último

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 

Último (20)

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 

How to Add Photography Into Your Marketing Mix