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I love you. I hate you. Customer Feedback in a Social World

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Simple Marketing Now LLC
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I love you. I hate you . Customer Feedback in a Social World. Social Media Club North Jersey Houlihan’s Secaucus May 25, 2010 Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Introductions Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Christine B. Whittemore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Devon Valenti ,[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
The Plan ,[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 Image courtesy of BBC NI Will & Testament
What is Social Media? Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 John Jantsch/Duct Tape Marketing
Conversations ,[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 Image courtesy of Jacob Morgan Social Media Globetrotter
Digital Social Tools and Platforms Easy to use Mostly free Enable sharing Means to an end Facilitate conversation and build trust with people Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 Using…
Social Media Revolution http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Digital Visibility is Critical! ,[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
The Breakup http:// www.youtube.com/watch?v =RZDXfB0Rd4Q Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 The Breakup http:// www.youtube.com/watch?v =RZDXfB0Rd4Q
The Business Landscape Has Changed! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Question? ,[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Enter Social Media Tools: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Social Media Enables: Love. Hate. Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
On the Love side. ,[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Positive Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
CoPilot Live ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Communicating With Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Social Media Plays Huge Role! Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
We’ve Learned Along The Way! ,[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
On the Hate side. ,[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 Image courtesy of Rotten Pumpkins
Nestlé & Facebook ,[object Object],[object Object],Image courtesy of ThoughtPick
Nestlé & Facebook: Chris Kieff Image courtesy of ThoughtPick
Boeing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 Reference: AdAge “ The Right Way to Make Your Social Media Mea Culpa ” 5/10/10
Viking – Thanks, Janet Sullivan ! ,[object Object],[object Object],[object Object],[object Object],Image courtesy of Best Viking Repair
United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo ,[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
The Main House – B&B ,[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 Hat tip to Modenus for this example .
HIMSS: LinkedIn Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
CoPilot Live ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
What To Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Question ,[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Question ,[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Question ,[object Object],[object Object]
Question ,[object Object]
Reality Check ,[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
The Benefits of Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Urban Outfitters ,[object Object]
Customer Feedback in a Social World - Takeaways : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Questions? Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Contact Information: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Contact Information: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will You Assess This Seminar? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
Save the Date: June 22 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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I love you. I hate you. Customer Feedback in a Social World

  • 1. I love you. I hate you . Customer Feedback in a Social World. Social Media Club North Jersey Houlihan’s Secaucus May 25, 2010 Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
  • 2. Introductions Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
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  • 6. What is Social Media? Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 John Jantsch/Duct Tape Marketing
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  • 8. Digital Social Tools and Platforms Easy to use Mostly free Enable sharing Means to an end Facilitate conversation and build trust with people Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 Using…
  • 9. Social Media Revolution http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
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  • 11. The Breakup http:// www.youtube.com/watch?v =RZDXfB0Rd4Q Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 The Breakup http:// www.youtube.com/watch?v =RZDXfB0Rd4Q
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  • 15. Social Media Enables: Love. Hate. Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
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  • 20. Social Media Plays Huge Role! Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
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  • 24. Nestlé & Facebook: Chris Kieff Image courtesy of ThoughtPick
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  • 40. Questions? Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010
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