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Focus: 40th ANNIVERSARY


Highlights from the US-China Business Council’s




40
 June
           1971


 •	United States ends
   21-year trade embargo
   with China.
                              September
                              •	First US grain sale to
                                China.

                              October
                              •	US firms attend Canton
                                Trade Fair in Guangdong
                                                           Year 	 	
                                                           History
                                                           •	Inaugural meeting of
                                                             the National Council for
                                                             US-China Trade—which
                                                             changed its name to
                                                             the US-China Business
                                                             Council (USCBC) in
                                                             1988. Former Deputy
                                                             Representative to the
                                                                                                             1979

                                for the first time.          United Nations Christo-
           1972
                                                             pher Phillips becomes
                                                             the council’s president
 February                               1973                 and PRC leaders desig-
 •	The Boeing Co. signs                                      nate the China Council
   its first aircraft deal    May                            for the Promotion of
   with China.                                               International Trade
                              •	PRC liaison office
                                opens in Washington,         (CCPIT) as the council’s
                                DC, and US liaison           counterpart.


         1973                   office opens in Beijing.

                                                                    1974                                                                     Unless otherwise indicated, all photos are from USCBC’s archives.

                                                           •	Secretary of State           President Jimmy Carter and former President
                                                             Henry Kissinger              Richard Nixon with Vice Premier Deng Xiaoping,
                                                             delivers the keynote         Washington, DC, January 1979 (official White
                                                             address at the council’s     House photo).
                                                             first annual meeting.


                                                                    1975                         1976                        1978

                                                           January                      March                       November
                                                           •	Trade Act of 1974          •	The council opens a       •	Coastal States Gas
                                                             takes effect, allowing       Hong Kong office to         Corp. signs an
                                                             the US government to         facilitate travel and       agreement to become
    National Council for US-China Trade members meet         grant China most-            business for members        the first US company
    with Ambassador Han Hsu at the council’s inaugural       favored-nation 	             going to China.             to import crude oil
    meeting in Washington, DC, May 1973.                     (MFN) status.                                            from China.



 22   China Business Review January–March 2013
1980
         1979
•	The council opens its
  Beijing office.

January
•	The United States
  and China establish
  diplomatic relations.
•	PRC Vice Premier
  Deng Xiaoping visits
  the United States to
                                                                                                           1979
  meet with US President
  Jimmy Carter.                                                                            Deng Xiaoping Tours Ford Plant
•	President Carter                                                                                   in Atlanta
                              Opening of first Chinese exhibition in the US under
  hosts, and the council      council auspices, San Francisco, September 1980.            The first Ford Model T went on sale
  sponsors, an event at
  the Kennedy Center                                                                      in China in 1913. At the time, few
  with PRC Vice Premier                                                                   manufactured goods were being exported
  Deng following a state       Shanghai, and China                    1982
  dinner at the White                                                                     from the United States, but Ford Motor
                               opens consular offices
  House.                       in Houston and San           April                         Co. Founder Henry Ford and his business
•	The council’s board          Francisco.                   •	The first US-China          associate James Couzens wanted to “put
  delegation meets with                                       manufacturing joint-        the world on wheels,” says Ford Corporate
  Vice Premier Deng and      January                          venture contract—
  discusses trade with       •	United States awards           between Foxboro Co.,        Historian Bob Kreipke.
  Minister of Foreign          MFN status to China            an industrial controls
  Trade Li Qiang.                                                                         In 1923, the company invited 100
                               subject to annual              manufacturer, and
                               renewal.                       Shanghai Instrument         Chinese men to the company’s Highland
October                                                       Industry Co.—is             Park plant in Michigan to learn how to
•	First US-China joint-      April                            approved.
                                                                                          repair and maintain the Model T. “Then
  venture contract signed    •	China assumes seat           •	PRC Premier Zhao
  to build the Great Wall      in the International           Ziyang and State            the very next year, Sun Yat-sen [president
  Hotel in Beijing.            Monetary Fund and              Councilor Gu Mu             of the Republic of China] wrote a letter to
                               World Bank.                    meet with the
                                                                                          Henry Ford urging him to get involved in
                                                              council President
         1980                                                 Phillips and Board          the development of China,” Kreipke says.
•	United States                                               Chair David Tappan.


                                     1981                     Through the council,        Ford’s Shanghai sales branch closed in
  establishes consulates
  in Guangzhou and                                            Zhao communicates           1948—shortly before US-China trade was
                                                                                          halted. But in 1978 Ford’s grandson met
                                                                                          with Deng Xiaoping, who served as China’s
                                                                                          paramount leader from 1978 to 1982, to
                                                                                          express interest in participating in China’s
                                                                                          auto industry. When Deng traveled to the
                                                                                          United States in 1979, he toured Ford’s
                                                                                          Atlanta assembly plant. That same year,
                                                                                          Ford sold 750 F-Series trucks to China.

                                                                                          Throughout the 1990s, the company set
                                                                                          up dealers, sponsored a research and
                                                                                          development fund, and opened auto
                                                                                          component joint ventures. Ford set up
                                                                                          a joint venture to develop a vehicle for
                                                                                          China in 1995. Now the company has
                                                                                          plans to introduce 15 new vehicle models
                                                                                          in China by 2015. And in November
  Council board delegation to China meets with Vice Premier Bo Yibo at the Great
                                                                                          2012, the company reported a 56 percent
  Hall of the People, Beijing, 1981.
                                                                                          increase in sales over the previous year.


                                                                                       January–March 2013 China Business Review 23
Focus: 40th ANNIVERSARY
                                                                     1978
                                                 million cases of Coca-Cola. “China is a           between the Nationalist-led Kuomintang
                                                 very important market for the company,”           and the Chinese Communist Party. In 1942,
                                                 says Phil Mooney, the Coca-Cola Co.’s             Y.T. Sun, the executive director of Coke
                                                 archivist and vice president of heritage          bottler Watson’s Mineral Water Co., Inc. in
                                                 communications. “Historically, it’s               Shanghai wrote in The Coca-Cola Bottler
                                                 one of the first markets we went into             that the past year had been a great success.
                                                 internationally.”                                 “We are standing on the threshold of a
                                                                                                   1942 filled with confidence and ambition,
                                                 Before World War I, few people outside of
                                                                                                   in spite of uncertainties existing in this part
                                                 the United States could buy Coca-Cola. That
                                                                                                   of the world.”
                                                 changed when Robert Woodruff took over the
                                                 company in 1923 and began implementing            Coke’s business on the mainland was halted
                                                 his vision of a global company, starting with     in 1949 after the establishment of the PRC.
                                                 the creation of the Foreign Department in         But in 1978, Coke was selected as the only
      Coca-Cola Re-enters China                  1926. Shortly after in 1927, Coca-Cola            foreign company allowed to sell packaged
         After Past Success                      entered China by establishing a partnership       cold drinks in China. Since then, the




                                                                                                                                                     The Coca-Cola Co.
                                                 with two British mineral water firms that         company has invested more than $5 billion,
In 1948, a year before Mao Zedong
                                                 were selling in China.                            employs 50,000 people, has 42 production
founded the People’s Republic of China,
                                                                                                   facilities in China, and is planning $4 billion
Shanghai became the first city outside           Coke’s early business in China managed
                                                                                                   of investment over the next three years.
the United States to sell more than 1            to thrive while the country faced conflict




                                                                                                                               1992
  that China hopes to         of PRC President                       1990
  maintain trade with the     Li Xiannian in
  United States even if       Washington, DC.              December
  political relations sour                                 •	China opens stock
  over Taiwan.                                               markets in Shanghai and
                                      1986                   Shenzhen, Guangdong.

          1984               July
                             •	China applies for                     1991
January                        membership in the
•	PRC Premier Zhao             General Agreement           May
  Ziyang speaks at a           on Tariffs and              •	The Office of the US
  council luncheon in          Trade (GATT), the             Trade Representative
  Washington.                  predecessor to                begins investigating
                               the World Trade               violations of US
November                       Organization (WTO).           intellectual property
•	3M Co. sets up first US                                    rights (IPR) in China.      USCBC President Donald M. Anderson travels to China with US
  wholly foreign-owned                                                                   Secretary of Commerce Barbara Franklin and a delegation of
  enterprise in China.
                                      1989                 June                          US business leaders, December 1992.
                                                           •	USCBC leaders meet
                             June                            with PRC Premier Li
          1985               •	President George              Peng, who expresses
                               H.W. Bush suspends            concern over MFN            •	The United States lifts       wholly foreign-owned
                                                                                           high-tech sanctions           insurance business		
March                          government-to-                conditions for China.
                                                                                           imposed in 1991 in            in China.
                               government sales,
•	Sheraton Corp. takes                                                                     response to Chinese
                               commercial export of
  over management of
                               weapons, and official                 1992                  promises to abide by         October
  the Great Wall Hotel,                                                                    the Missile Technology
                               visits between US and                                                                    •	Jinbei Automobile
  becoming the first
                               PRC military leaders        March                           Control Regime.                becomes the first PRC
  foreign hotel chain to
                               after the violence in       •	China accedes to                                             company listed on
  operate in China.
                               Tiananmen Square in           the Nuclear Non-            September                        the New York Stock
•	Council co-hosts             Beijing.                      Proliferation Treaty.       •	AIG, Inc. receives             Exchange.
  luncheon in honor                                                                        license to operate first


 24   China Business Review January–March 2013
2004
         1993                                                                             event for President                   2004
                                                                                          Jiang in New York City.
March                                                                                                                 April
•	Merrill Lynch & Co.                                                                                                 •	USCBC co-hosts dinner
  opens representative
                                                                                                   1998                 for PRC Vice Premier
  office in Shanghai,                                                                                                   Wu Yi and Chinese
  becoming the first                                                                     June                           delegation to the US-
  US securities firm to                                                                  •	President Clinton visits     China Joint Commission
  operate in China.                                                                        China to sign agreements     on Commerce and
                                                                                           on US high-tech exports      Trade (JCCT).
                                                                                           and other issues,
         1994                                                                              including initiatives
                                                                                           on infrastructure


                                                                                                                               2006
                                                                                           development.
January
•	China unifies its
  currency, eliminating
                                                                                         July
  Foreign Exchange                                                                       •	US Congress votes to
                               Chinese Vice Premier Wu Yi and former Secretary of
  Certificates.                                                                            change references to
                               State Madeleine Albright, April 2004.
                                                                                           “most favored nation”
                                                                                           in US law to “normal
July                                                                                       trade relations.”
•	New PRC Foreign
  Trade Law takes                      1996                          1997
  effect. The law                                                                                  1999
  regulates cross-           July                          •	USCBC opens its
                                                             Shanghai office.
  border transactions        •	China’s currency                                          April
  of goods, technology,        becomes convertible on                                    •	PRC Premier Zhu Rongji
  and services, and            current account.            October                         visits Washington to
  addresses the roles of                                   •	At a Washington, DC,          discuss China’s WTO
                                                                                                                         Hu Jintao and Henry
  government officials,                                      summit, PRC President         accession. USCBC co-          Kissinger at a dinner
  foreign and domestic                                       Jiang Zemin and US            hosts welcome dinner in       hosted by USCBC, 2006.
  companies, state-                                          President Bill Clinton        New York.
  owned entities, and                                        agree to take steps to
  trade associations.                                        initiate civilian nuclear
                                                             trade. USCBC co-hosts
                                                                                         November
                                                                                         •	United States and China

                                    1998                                                   sign agreement on the
                                                                                                                                2006
                                                                                           terms of China’s WTO
                                                                                           accession in Beijing.      April
                                                                                                                      •	USCBC co-hosts
                                                                                                                        dinner honoring PRC
                                                                                                   2000                 President Hu Jintao,
                                                                                                                        who delivers an address
                                                                                         October                        on bilateral relations, in
                                                                                         •	President Bill Clinton       Washington, DC.
                                                                                           signs into law the US-
                                                                                           China Relations Act        September
                                                                                           of 2000, which grants      •	President George
                                                                                           permanent normal trade       W. Bush and PRC
                                                                                           relations to China.          President Hu Jintao
                                                                                                                        agree to create the
                                                                                                                        semi-annual US-China
                                                                                                   2001                 Strategic Economic
                                                                                                                        Dialogue (SED), a
                                                                                         December                       high-level meeting to
                                                                                         •	China formally accedes       address the economic
                                                                                           to the WTO.                  challenges facing both
                                                                                                                        countries.

                                                                                                   2003               November
                                                                                                                      •	USCBC President John
                                                                                         December                       Frisbie and a delegation
                                                                                         •	USCBC hosts reception        of board members
                                                                                           and dinner for PRC           meet with senior PRC
  US Treasury Secretary Robert Rubin, USCBC President Robert Kapp, and CCPIT Chair         Premier Wen Jiabao in        officials, including
                                                                                           Washington, DC.              Premier Wen Jiabao,
  Yu Xiaosong at USCBC’s 25th Anniversary Gala, Washington, DC, June 1998.
                                                                                                                        Foreign Affairs Minister



                                                                                                January–March 2013 China Business Review 25
Focus: 40th ANNIVERSARY
                                                                                                    2009
  Li Zhaoxing, and 	                  2009
  other officials.
                             •	China overtakes the
                               United States to
         2007                  become the world’s
                               largest auto market.
•	China overtakes Japan
  as the United States’      April
  third-largest export       •	President Barack
  market.                      Obama and PRC
                               President Hu Jintao
May                            rename the US-China
•	USCBC co-hosts dinner        SED the US-China
  honoring PRC Vice            Strategic and
  Premier Wu Yi and the        Economic Dialogue
  delegation to the SED        (S&ED), which is
  in Washington, DC.           broadened to include
                               global strategic and
                               security issues.
         2008
                                                             Chinese State Councilor Dai Bingguo, Chinese Vice Premier Wang Qishan, and
                             July
August                       •	USCBC co-hosts dinner
                                                             President Barack Obama in July 2009 at the White House (official White House photo).

•	China’s Antimonopoly         honoring PRC Vice
  Law, which established       Premier Wang Qishan,
  the guidelines               State Councilor Dai           September                     December                                2011
  for China’s first            Bingguo, and the              •	USCBC co-hosts dinner       •	USCBC co-hosts              •	US exports to China
  comprehensive antitrust      delegation to the S&ED          honoring PRC Premier          reception for US              exceed $100 billion for
  policy, takes effect.        in Washington, DC.              Wen Jiabao and the            and PRC delegations           the first time.
                                                               ministerial delegation to     to the JCCT and
September                                                      the United Nations in         dinner for PRC Vice
                                                                                                                         •	China becomes largest
                                      2010                                                                                 personal computer
•	USCBC co-hosts                                               New York.                     Premier Wang Qishan,
                                                                                                                           market.
  luncheon honoring PRC                                                                      Minister of Commerce
  Premier Wen Jiabao         August                                                          Chen Deming, and
  and the ministerial        •	China surpasses Japan                                         other senior Chinese


                                                                    2009
  delegation to the United     as the world’s second-                                        delegation members, in
  Nations in New York.         largest economy.                                              Washington, DC.




China Becomes General Motors’ 	                       Sun Yat-sen rides in a Buick
        Largest Market                                in the early 20th century.

General Motors Co.’s business in China
dates back to 1922, when the company’s
branch in Manila, Philippines moved
to Shanghai. General Motors China
Inc. began operations in 1929, with its
head office in Shanghai and a branch in
Shenyang, Liaoning.

GM’s vehicles were the “car of choice” for
China’s founding father and nationalist
                                                But Buick wasn’t the only GM vehicle                that manufacture 40 different models under
leader Sun Yat-sen, Premier Zhou Enlai,
                                                offered in China at the time. Chevrolets            seven brands. In 2009, China surpassed
and China’s last emperor Puyi, according
                                                served as personal transportation, taxis,           the United States to become the company’s
to GM China’s Dayna Hart. “In the 1930s,
                                                buses, and ambulances as far back as the            largest market. By the end of November
Buick was one of the most popular vehicle
                                                                                                                                                     General Motors Co.




                                                1920s. When GM reentered China in 1997,             2012, GM and its joint-venture partners
brands in China,” Hart says. “It was said
                                                it only sold one model of Buick. Today, the         had sold nearly 2.6 million vehicles, higher
that one in six vehicles on Shanghai’s
                                                company has 12 joint ventures in China              than total 2011 sales.
roads was a Buick.”


 26   China Business Review January–March 2013
2010



                                                                                                                                  2012
                                                                                                                    PepsiCo Partnership Becomes
                        Stephen A. Orlins, president of the National Committee on US-China Relations;
                        muhtar kent, president and CEO of the Coca-Cola Co.; Premier Wen jiabao;
                                                                                                                  Largest Beverage Venture in China
                        the Honorable Carla A. Hills, chair and CEO of Hills & Co.; and John Frisbie,             PepsiCo entered China in 1981 when it
                        president of USCBC, at a reception honoring Wen in New York in September 2010.
                                                                                                                  opened its first bottling plant in Shenzhen,
                                                                                                                  Guangdong. As China’s beverage market
                                                                                                                  has grown—PepsiCo estimates that China
                      January                        Xi meets with US Vice       November
                                                     President Joe Biden                                          will be the world’s largest beverage market
                      •	PRC President Hu                                         •	Xi Jinping takes over as
                                                     and speaks to business
                        Jintao visits the United                                   the Chinese Communist          in 2015—the company has worked to
                                                     and policy leaders at a
                        States, where he meets                                     Party’s general secretary
                                                     luncheon co-hosted by                                        expand its footprint in the country.
                        with US President                                          and chair of the Central
                                                     USCBC. Xi also visits
                        Barack Obama and                                           Military Commission,           In 2012, PepsiCo announced that it had
                                                     Iowa and California.
                        delivers a speech at a                                     and is expected to
                        luncheon co-hosted by                                      become president in            teamed up with Tingyi Holding Corp.
                        USCBC.
                                                   May                             2013.                          Under the agreement, Tingyi’s beverage
                                                   •	At the S&ED, China
                                                     says it will raise                                           subsidiary, Tingyi-Asahi Beverages Holding
                                2012                 ownership caps for                                           Co. Ltd., became PepsiCo’s franchise
                                                     foreign investors in
                                                                                                                  bottler, making Tingyi-PepsiCo the largest
                      February                       securities joint-ventures
                                                                                                                  beverage venture in China with a national
                                                     to 49 percent from 33
                      •	PRC Vice President
                                                     percent.                                                     distribution network and more than 70
                        Xi Jinping visits the
                        United States. During                                                                     manufacturing plants.
                        his time in Washington,
                                                                                                                  But PepsiCo’s business in China isn’t


                                                          2012
                                                                                                                  only about beverages. In 1993, the
                                                                                                                  company entered China’s food market
                                                                                                                  when it introduced Lay’s potato chips.
                                                                                                                  PepsiCo says that 40 percent of Chinese
                                                                                                                  households have tried Lay’s products.

                                                                                                                  The company has invested in developing
                                                                                                                  tastes for the Chinese palate, and
                                                                                                                  it recently opened a research and
                                                                                                                  development center in China, its largest
                                                                                                                  outside of North America, to develop
                                                                                                                  products for China and other countries in
                                                                                                                  Asia. Some of the flavors unique to the
                                                                                                                  China market include Lay’s cucumber, hot
                                                                                                                  and sour fish soup, and numb and spicy
                                                                                                                  hotpot flavor potato chips. The company’s
Sadari.com, PepsiCo




                                                                                                                  oatmeal brand, Quaker Oats, offers quick-
                                                                                                                  cooking congee with Chinese medicinal
                        PRC Vice President Xi Jinping and Vice President Joe Biden at the CEO roundtable          ingredients, such as wolfberry, white
                        co-sponsored by USCBC in Washington, DC, February 2012.
                                                                                                                  fungus, and red dates.


                                                                                                               January–March 2013 China Business Review 27

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Highlights from the US-China Business Council's 40 Year History

  • 1. Focus: 40th ANNIVERSARY Highlights from the US-China Business Council’s 40 June 1971 • United States ends 21-year trade embargo with China. September • First US grain sale to China. October • US firms attend Canton Trade Fair in Guangdong Year History • Inaugural meeting of the National Council for US-China Trade—which changed its name to the US-China Business Council (USCBC) in 1988. Former Deputy Representative to the 1979 for the first time. United Nations Christo- 1972 pher Phillips becomes the council’s president February 1973 and PRC leaders desig- • The Boeing Co. signs nate the China Council its first aircraft deal May for the Promotion of with China. International Trade • PRC liaison office opens in Washington, (CCPIT) as the council’s DC, and US liaison counterpart. 1973 office opens in Beijing. 1974 Unless otherwise indicated, all photos are from USCBC’s archives. • Secretary of State President Jimmy Carter and former President Henry Kissinger Richard Nixon with Vice Premier Deng Xiaoping, delivers the keynote Washington, DC, January 1979 (official White address at the council’s House photo). first annual meeting. 1975 1976 1978 January March November • Trade Act of 1974 • The council opens a • Coastal States Gas takes effect, allowing Hong Kong office to Corp. signs an the US government to facilitate travel and agreement to become National Council for US-China Trade members meet grant China most- business for members the first US company with Ambassador Han Hsu at the council’s inaugural favored-nation going to China. to import crude oil meeting in Washington, DC, May 1973. (MFN) status. from China. 22 China Business Review January–March 2013
  • 2. 1980 1979 • The council opens its Beijing office. January • The United States and China establish diplomatic relations. • PRC Vice Premier Deng Xiaoping visits the United States to 1979 meet with US President Jimmy Carter. Deng Xiaoping Tours Ford Plant • President Carter in Atlanta Opening of first Chinese exhibition in the US under hosts, and the council council auspices, San Francisco, September 1980. The first Ford Model T went on sale sponsors, an event at the Kennedy Center in China in 1913. At the time, few with PRC Vice Premier manufactured goods were being exported Deng following a state Shanghai, and China 1982 dinner at the White from the United States, but Ford Motor opens consular offices House. in Houston and San April Co. Founder Henry Ford and his business • The council’s board Francisco. • The first US-China associate James Couzens wanted to “put delegation meets with manufacturing joint- the world on wheels,” says Ford Corporate Vice Premier Deng and January venture contract— discusses trade with • United States awards between Foxboro Co., Historian Bob Kreipke. Minister of Foreign MFN status to China an industrial controls Trade Li Qiang. In 1923, the company invited 100 subject to annual manufacturer, and renewal. Shanghai Instrument Chinese men to the company’s Highland October Industry Co.—is Park plant in Michigan to learn how to • First US-China joint- April approved. repair and maintain the Model T. “Then venture contract signed • China assumes seat • PRC Premier Zhao to build the Great Wall in the International Ziyang and State the very next year, Sun Yat-sen [president Hotel in Beijing. Monetary Fund and Councilor Gu Mu of the Republic of China] wrote a letter to World Bank. meet with the Henry Ford urging him to get involved in council President 1980 Phillips and Board the development of China,” Kreipke says. • United States Chair David Tappan. 1981 Through the council, Ford’s Shanghai sales branch closed in establishes consulates in Guangzhou and Zhao communicates 1948—shortly before US-China trade was halted. But in 1978 Ford’s grandson met with Deng Xiaoping, who served as China’s paramount leader from 1978 to 1982, to express interest in participating in China’s auto industry. When Deng traveled to the United States in 1979, he toured Ford’s Atlanta assembly plant. That same year, Ford sold 750 F-Series trucks to China. Throughout the 1990s, the company set up dealers, sponsored a research and development fund, and opened auto component joint ventures. Ford set up a joint venture to develop a vehicle for China in 1995. Now the company has plans to introduce 15 new vehicle models in China by 2015. And in November Council board delegation to China meets with Vice Premier Bo Yibo at the Great 2012, the company reported a 56 percent Hall of the People, Beijing, 1981. increase in sales over the previous year. January–March 2013 China Business Review 23
  • 3. Focus: 40th ANNIVERSARY 1978 million cases of Coca-Cola. “China is a between the Nationalist-led Kuomintang very important market for the company,” and the Chinese Communist Party. In 1942, says Phil Mooney, the Coca-Cola Co.’s Y.T. Sun, the executive director of Coke archivist and vice president of heritage bottler Watson’s Mineral Water Co., Inc. in communications. “Historically, it’s Shanghai wrote in The Coca-Cola Bottler one of the first markets we went into that the past year had been a great success. internationally.” “We are standing on the threshold of a 1942 filled with confidence and ambition, Before World War I, few people outside of in spite of uncertainties existing in this part the United States could buy Coca-Cola. That of the world.” changed when Robert Woodruff took over the company in 1923 and began implementing Coke’s business on the mainland was halted his vision of a global company, starting with in 1949 after the establishment of the PRC. the creation of the Foreign Department in But in 1978, Coke was selected as the only Coca-Cola Re-enters China 1926. Shortly after in 1927, Coca-Cola foreign company allowed to sell packaged After Past Success entered China by establishing a partnership cold drinks in China. Since then, the The Coca-Cola Co. with two British mineral water firms that company has invested more than $5 billion, In 1948, a year before Mao Zedong were selling in China. employs 50,000 people, has 42 production founded the People’s Republic of China, facilities in China, and is planning $4 billion Shanghai became the first city outside Coke’s early business in China managed of investment over the next three years. the United States to sell more than 1 to thrive while the country faced conflict 1992 that China hopes to of PRC President 1990 maintain trade with the Li Xiannian in United States even if Washington, DC. December political relations sour • China opens stock over Taiwan. markets in Shanghai and 1986 Shenzhen, Guangdong. 1984 July • China applies for 1991 January membership in the • PRC Premier Zhao General Agreement May Ziyang speaks at a on Tariffs and • The Office of the US council luncheon in Trade (GATT), the Trade Representative Washington. predecessor to begins investigating the World Trade violations of US November Organization (WTO). intellectual property • 3M Co. sets up first US rights (IPR) in China. USCBC President Donald M. Anderson travels to China with US wholly foreign-owned Secretary of Commerce Barbara Franklin and a delegation of enterprise in China. 1989 June US business leaders, December 1992. • USCBC leaders meet June with PRC Premier Li 1985 • President George Peng, who expresses H.W. Bush suspends concern over MFN • The United States lifts wholly foreign-owned high-tech sanctions insurance business March government-to- conditions for China. imposed in 1991 in in China. government sales, • Sheraton Corp. takes response to Chinese commercial export of over management of weapons, and official 1992 promises to abide by October the Great Wall Hotel, the Missile Technology visits between US and • Jinbei Automobile becoming the first PRC military leaders March Control Regime. becomes the first PRC foreign hotel chain to after the violence in • China accedes to company listed on operate in China. Tiananmen Square in the Nuclear Non- September the New York Stock • Council co-hosts Beijing. Proliferation Treaty. • AIG, Inc. receives Exchange. luncheon in honor license to operate first 24 China Business Review January–March 2013
  • 4. 2004 1993 event for President 2004 Jiang in New York City. March April • Merrill Lynch & Co. • USCBC co-hosts dinner opens representative 1998 for PRC Vice Premier office in Shanghai, Wu Yi and Chinese becoming the first June delegation to the US- US securities firm to • President Clinton visits China Joint Commission operate in China. China to sign agreements on Commerce and on US high-tech exports Trade (JCCT). and other issues, 1994 including initiatives on infrastructure 2006 development. January • China unifies its currency, eliminating July Foreign Exchange • US Congress votes to Chinese Vice Premier Wu Yi and former Secretary of Certificates. change references to State Madeleine Albright, April 2004. “most favored nation” in US law to “normal July trade relations.” • New PRC Foreign Trade Law takes 1996 1997 effect. The law 1999 regulates cross- July • USCBC opens its Shanghai office. border transactions • China’s currency April of goods, technology, becomes convertible on • PRC Premier Zhu Rongji and services, and current account. October visits Washington to addresses the roles of • At a Washington, DC, discuss China’s WTO Hu Jintao and Henry government officials, summit, PRC President accession. USCBC co- Kissinger at a dinner foreign and domestic Jiang Zemin and US hosts welcome dinner in hosted by USCBC, 2006. companies, state- President Bill Clinton New York. owned entities, and agree to take steps to trade associations. initiate civilian nuclear trade. USCBC co-hosts November • United States and China 1998 sign agreement on the 2006 terms of China’s WTO accession in Beijing. April • USCBC co-hosts dinner honoring PRC 2000 President Hu Jintao, who delivers an address October on bilateral relations, in • President Bill Clinton Washington, DC. signs into law the US- China Relations Act September of 2000, which grants • President George permanent normal trade W. Bush and PRC relations to China. President Hu Jintao agree to create the semi-annual US-China 2001 Strategic Economic Dialogue (SED), a December high-level meeting to • China formally accedes address the economic to the WTO. challenges facing both countries. 2003 November • USCBC President John December Frisbie and a delegation • USCBC hosts reception of board members and dinner for PRC meet with senior PRC US Treasury Secretary Robert Rubin, USCBC President Robert Kapp, and CCPIT Chair Premier Wen Jiabao in officials, including Washington, DC. Premier Wen Jiabao, Yu Xiaosong at USCBC’s 25th Anniversary Gala, Washington, DC, June 1998. Foreign Affairs Minister January–March 2013 China Business Review 25
  • 5. Focus: 40th ANNIVERSARY 2009 Li Zhaoxing, and 2009 other officials. • China overtakes the United States to 2007 become the world’s largest auto market. • China overtakes Japan as the United States’ April third-largest export • President Barack market. Obama and PRC President Hu Jintao May rename the US-China • USCBC co-hosts dinner SED the US-China honoring PRC Vice Strategic and Premier Wu Yi and the Economic Dialogue delegation to the SED (S&ED), which is in Washington, DC. broadened to include global strategic and security issues. 2008 Chinese State Councilor Dai Bingguo, Chinese Vice Premier Wang Qishan, and July August • USCBC co-hosts dinner President Barack Obama in July 2009 at the White House (official White House photo). • China’s Antimonopoly honoring PRC Vice Law, which established Premier Wang Qishan, the guidelines State Councilor Dai September December 2011 for China’s first Bingguo, and the • USCBC co-hosts dinner • USCBC co-hosts • US exports to China comprehensive antitrust delegation to the S&ED honoring PRC Premier reception for US exceed $100 billion for policy, takes effect. in Washington, DC. Wen Jiabao and the and PRC delegations the first time. ministerial delegation to to the JCCT and September the United Nations in dinner for PRC Vice • China becomes largest 2010 personal computer • USCBC co-hosts New York. Premier Wang Qishan, market. luncheon honoring PRC Minister of Commerce Premier Wen Jiabao August Chen Deming, and and the ministerial • China surpasses Japan other senior Chinese 2009 delegation to the United as the world’s second- delegation members, in Nations in New York. largest economy. Washington, DC. China Becomes General Motors’ Sun Yat-sen rides in a Buick Largest Market in the early 20th century. General Motors Co.’s business in China dates back to 1922, when the company’s branch in Manila, Philippines moved to Shanghai. General Motors China Inc. began operations in 1929, with its head office in Shanghai and a branch in Shenyang, Liaoning. GM’s vehicles were the “car of choice” for China’s founding father and nationalist But Buick wasn’t the only GM vehicle that manufacture 40 different models under leader Sun Yat-sen, Premier Zhou Enlai, offered in China at the time. Chevrolets seven brands. In 2009, China surpassed and China’s last emperor Puyi, according served as personal transportation, taxis, the United States to become the company’s to GM China’s Dayna Hart. “In the 1930s, buses, and ambulances as far back as the largest market. By the end of November Buick was one of the most popular vehicle General Motors Co. 1920s. When GM reentered China in 1997, 2012, GM and its joint-venture partners brands in China,” Hart says. “It was said it only sold one model of Buick. Today, the had sold nearly 2.6 million vehicles, higher that one in six vehicles on Shanghai’s company has 12 joint ventures in China than total 2011 sales. roads was a Buick.” 26 China Business Review January–March 2013
  • 6. 2010 2012 PepsiCo Partnership Becomes Stephen A. Orlins, president of the National Committee on US-China Relations; muhtar kent, president and CEO of the Coca-Cola Co.; Premier Wen jiabao; Largest Beverage Venture in China the Honorable Carla A. Hills, chair and CEO of Hills & Co.; and John Frisbie, PepsiCo entered China in 1981 when it president of USCBC, at a reception honoring Wen in New York in September 2010. opened its first bottling plant in Shenzhen, Guangdong. As China’s beverage market has grown—PepsiCo estimates that China January Xi meets with US Vice November President Joe Biden will be the world’s largest beverage market • PRC President Hu • Xi Jinping takes over as and speaks to business Jintao visits the United the Chinese Communist in 2015—the company has worked to and policy leaders at a States, where he meets Party’s general secretary luncheon co-hosted by expand its footprint in the country. with US President and chair of the Central USCBC. Xi also visits Barack Obama and Military Commission, In 2012, PepsiCo announced that it had Iowa and California. delivers a speech at a and is expected to luncheon co-hosted by become president in teamed up with Tingyi Holding Corp. USCBC. May 2013. Under the agreement, Tingyi’s beverage • At the S&ED, China says it will raise subsidiary, Tingyi-Asahi Beverages Holding 2012 ownership caps for Co. Ltd., became PepsiCo’s franchise foreign investors in bottler, making Tingyi-PepsiCo the largest February securities joint-ventures beverage venture in China with a national to 49 percent from 33 • PRC Vice President percent. distribution network and more than 70 Xi Jinping visits the United States. During manufacturing plants. his time in Washington, But PepsiCo’s business in China isn’t 2012 only about beverages. In 1993, the company entered China’s food market when it introduced Lay’s potato chips. PepsiCo says that 40 percent of Chinese households have tried Lay’s products. The company has invested in developing tastes for the Chinese palate, and it recently opened a research and development center in China, its largest outside of North America, to develop products for China and other countries in Asia. Some of the flavors unique to the China market include Lay’s cucumber, hot and sour fish soup, and numb and spicy hotpot flavor potato chips. The company’s Sadari.com, PepsiCo oatmeal brand, Quaker Oats, offers quick- cooking congee with Chinese medicinal PRC Vice President Xi Jinping and Vice President Joe Biden at the CEO roundtable ingredients, such as wolfberry, white co-sponsored by USCBC in Washington, DC, February 2012. fungus, and red dates. January–March 2013 China Business Review 27