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Lessons in Cross-Industry Customer Innovation

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In a highly competitive industry, maintaining continuous customer intimacy and innovating is imperative to long-term survival. Traditional Voice-Of-The-Customer (VOC) methods are not sufficient Traditional design and development methods are not sufficient KeyTake-Aways: Lessons learned in applying different methods of VOC Success factors in translating VOC results into high-value products Examples of patterns of disruption through discerning high customer value

Health & MedicineBusiness
1 of 27
Lessons In Cross-Industry Customer Innovation Craig Brandis R&D Director Welch Allyn
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welch Allyn ,[object Object],Patient Monitoring/Propaq LT (2005) Ambulatory Telemetry Monitoring/Micropaq (2002) Panoptic opthalmoscoope (2002) Suresight vision screener (2002)
Healthcare Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in Patient Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends In Patient Monitoring ,[object Object],[object Object],[object Object]
From The Voice of the Customer to New, Innovative Solutions… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experience With Formal VOC Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outsourced/Ethnographic VOC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal/Data-Driven VOC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyze Successes for Patterns of Opportunity ,[object Object],[object Object],[object Object],[object Object]
Case Study:Welch Allyn FlexiPort Cuffs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Welch Allyn Flexnet Wireless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Welch Allyn Clinician Notifier ,[object Object],[object Object],[object Object],[object Object]
Case Study: Hamilton C2 Ventilator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Missing From Traditional VOC Methods? ,[object Object],[object Object],[object Object]
Lessons From Other Industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson From Web 2.0 ,[object Object],[object Object],[object Object],[object Object],Threadless.com The Business of Community Harvard Business Review June 08 Dr. Xavier Perret ,MD PCP - Helps Welch Allyn brainstorm product concepts
Lessons From New Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson From New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson From Health 2.0 ,[object Object],[object Object],[object Object],Patientslikeme.com Healia.com
Lesson From Software As A Service (SAAS) and Cloud Computing ,[object Object],[object Object],[object Object]
Lesson From Google ,[object Object],[object Object],[object Object],[object Object],[object Object]
Can A Medical Device Company Be “Googley”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Innovation Models ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: VOC to High Value Products And Services ,[object Object],[object Object],[object Object],[object Object]
Questions or Comments? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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