Why People use the Mobile Web in Japan...and some Really Crazy Stuff

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Christopher Billich

Presentation I gave at the m-days conference in Munich, Germany, January 23, 2009.

Tecnologia

Why People use the Mobile Web in Japan

m-days
München, 21./22.1.2009

Christopher Billich

Why People use the Mobile Web in Japan
and some Really Crazy Stuff
m-days
München, 21./22.1.2009

Christopher Billich

4 4 in 5 of them on 3G
in 5 of them on 3G

Revenue share
favoring content
owners

istockphoto.com

More than 1/3 of data users
on “All you can eat” plans

istockphoto.com

The
Low Entry Barrier
Fitness Center
Pricing Model

The
Shameless
Advertising
Part

1. Research

The
Shameless
Advertising
Part

1. Research
2. Mobile Strategy Workshops

The
Shameless
Advertising
Part

1. Research
2. Mobile Strategy Workshops
3. Investment Advisory

The
Shameless
Advertising
Part

1. Research
2. Mobile Strategy Workshops
3. Investment Advisory
4. Business Facilitation

If you come to Japan,
I’ll let you play with my phone.

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Why People use the Mobile Web in Japan...and some Really Crazy Stuff

1. Why People use the Mobile Web in Japan m-days München, 21./22.1.2009 Christopher Billich

2. Why People use the Mobile Web in Japan and some Really Crazy Stuff m-days München, 21./22.1.2009 Christopher Billich

3. 102 million mobile subscribers

4. 9 in 10 use the Mobile Web

5. 4 4 in 5 of them on 3G in 5 of them on 3G

6. Why that is istockphoto.com

7. Operators: benevolent dictators

8. Little device fragmentation

9. Unwalled Gardens

10. Revenue share favoring content owners istockphoto.com

11. More than 1/3 of data users on “All you can eat” plans istockphoto.com

12. The Low Entry Barrier Fitness Center Pricing Model

13. This ...

14. ... will never happen here.

15. The other ones hopefully will.

16. Recent Favorites

17. The Holy Grail of Mobile CRM

18.

19. “Keyword Advertising”

20.

21. Location-based eBay for Zeitarbeit

22.

23. Hello Kitty is watching you

24.

25. The QR Code Multilevel Scam

26.

27.

28.

29. iPhone: Missing Extras

30.

31. The Half-Naked Truth

32.

33. Phone Call Olympics

34.

35.

36. The Shameless Advertising Part

37. The Shameless Advertising Part 1. Research

38. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops

39. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops 3. Investment Advisory

40. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops 3. Investment Advisory 4. Business Facilitation

41. The Shameless Advertising Part

42. If you come to Japan,

43. If you come to Japan, I’ll let you play with my phone.

44. Danke. billich@inﬁnita.co.jp

Why People use the Mobile Web in Japan...and some Really Crazy Stuff

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