IMS Social Media Panel Presentation

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Slides from my involvement in a panel on social media from the December 2, 2010 Integrated Marketing Summit event in Dallas, Texas.

Negócios

A lot of “Community Engagement” still looks like this

Engagement is the act of fostering communication within a community
Marketing Messages Product News
Response to Fans Randomness

Engagement is not just broadcasting. It’s answering, clarifying, exceeding expectations

Fans want respect and value engagement with meaning

Without dialoging with your fans,
you are losing a stronger connection

99% of Engagement ROI is measured in Impressions.
http://evaluator.vitrue.com/
Export to evaluate daily stream impressions

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