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Baby Boomers and Social Media Success

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Nancy Cavanaugh
Nancy Cavanaugh

This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."

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Social Media for the Baby Boomer Generation By Nancy Cavanaugh September 19, 2011
About the boomers… ,[object Object],[object Object],[object Object]
What is “baby boomer?” A baby boomer is defined as anyone born between 1946 through 1964. ,[object Object],[object Object],[object Object]
Why the Baby Boomer Disconnect?
Boomers share a strong collective experience • Shared media exposure as kids – TV – Radio – Advertising/merchandising • Development of a “liberated” youth culture • Active in Civil Rights and Women’s Liberation • Traumatized by Vietnam and Watergate
Boomers have become a vital part of the economy ,[object Object],[object Object],[object Object]
Big surprise: Boomers are not in the forefront of the social media revolution Boomer leaders have been slow to adopt social networking to build business
There’s a big “disconnect” between boomers and social media ,[object Object],[object Object],[object Object]
How are boomers “getting their feet wet” using social networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What has this got to do with boomer-led business? Not much. That same generational lag includes the failure of boomer business leaders to use social networking to build business.
Baby boomers are still uncertain about how to carry over their networking skills on Facebook and Twitter to promote their businesses.
Why the boomer “disconnect” is harmful to their organizations ,[object Object]
My theory on why the lag persists— boomer Internet experiences focus on information gathering, not networking ,[object Object],[object Object],[object Object]
Social media as a business tool And how do you as a boomer business owner bridge that disconnect?
What is “social media?” ,[object Object],[object Object],[object Object]
There’s a big difference between a profile and a “Page” on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is like a cocktail party…
People show up, wander around and pick up on interesting conversations. ,[object Object],[object Object],[object Object],[object Object],[object Object]
If you find people you know…
Take into account… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All this sounds like traditional business networking. Right? ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook currently has 663 million accounts. Users make up the third largest country in the world. It also offers advertisers largest database of consumer profiles on the planet.
Major Social Media Networks
Why use Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Boomers must ask themselves… ,[object Object],[object Object],[object Object],[object Object]
Tip for networking success: Tell a story ,[object Object],[object Object],[object Object],Craft your role as a business leader who has something of value that makes your customers’ lives better.
The 4 “Es” Program as outlined in The Boomer’s Guide to Social Media Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
To learn more, visit…. ,[object Object],[object Object],[object Object]

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Baby Boomers and Social Media Success

  • 1. Social Media for the Baby Boomer Generation By Nancy Cavanaugh September 19, 2011
  • 2.
  • 3.
  • 4. Why the Baby Boomer Disconnect?
  • 5. Boomers share a strong collective experience • Shared media exposure as kids – TV – Radio – Advertising/merchandising • Development of a “liberated” youth culture • Active in Civil Rights and Women’s Liberation • Traumatized by Vietnam and Watergate
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  • 7. Big surprise: Boomers are not in the forefront of the social media revolution Boomer leaders have been slow to adopt social networking to build business
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  • 10. What has this got to do with boomer-led business? Not much. That same generational lag includes the failure of boomer business leaders to use social networking to build business.
  • 11. Baby boomers are still uncertain about how to carry over their networking skills on Facebook and Twitter to promote their businesses.
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  • 14. Social media as a business tool And how do you as a boomer business owner bridge that disconnect?
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  • 17. Social Media is like a cocktail party…
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  • 19. If you find people you know…
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  • 24. Major Social Media Networks
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