From a workshop I do - This workshop is perfect if you are a beginner or still on the fence. We'll look at the major issues you should consider before diving into the WordPress waters.

1. What Is WordPress
and Why Is
Everyone Talking
About It?

3. WordPress Hands-on: Learn How
to Manage Your Blog or Website
Thursday, May 5th - 12:30 - 3:30 pm
Bellevue - $29, $27, $24
Smart Strategies For Monetizing
Your Blog
Monday, May 16th - 5:30 - 8:30 pm
Bellevue - $35, $33, $30

4. THE HYPE!
is WordPress the
the answer to
all our prayers?

5. vs.
setup
customization and advanced use
copyrights and ownership of content
search optimization and traffic

6. What is WordPress?
an Open Source project
or
FREE Software
The freedom to run the program, for any purpose.
■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a
precondition for this.
■ The freedom to redistribute copies so you can help your neighbor.
■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to
benefit from your changes. Access to the source code is a precondition for this.

7. WordPress.com
vs.
WordPress.org

8. WordPress.com
vs.
self-hosted

9. WordPress.com vs. self-hosted
what are the other differences?
COST - free software
.com - basic service free, cost for add-ons such as
extra space, domain, videopress, more user, VIP
self-hosted - will need to pay for hosting

10. WordPress.com vs. self-hosted
what are the other differences?
SET-UP & INSTALLATION
.com - easy setup
self-hosted - depends on your host

11. WordPress.com vs. self-hosted
what are the other differences?
THEMES
.com - limited to over 75 free themes + a few premium
themes
self-hosted - hundreds and hundreds, including premium
themes

12. WordPress.com vs. self-hosted
what are the other differences?
WIDGETS & PLUGINS
.com - limited widgets, but release of new widget
self-hosted - widgets, widgets and more widgets
can only use plugins on self-hosted

13. WordPress.com vs. self-hosted
what are the other differences?
UPDATES & BACKUPS
.com - done for you
self-hosted - you will need to do them

14. and
WordPress
is organically
SEO friendly

15. What should I look for in a host?
• Will you be able to make all changes to the account yourself, including contact
changes, credit card changes, etc?
• Can you cancel the hosting yourself?
• Is email boxes, bandwidth, etc. limited?
• Can you install WordPress easily?
• Do you have full FTP access to your files?
• Do you have full access to the control panel and your databases?
• Do you have access to your phpAdmin and databases?
• Does the host use the most current software?
• Can you get support directly from the hosting service?
Ask around and talk to people who you trust...

16. THEMES
A theme is a collection of files that work together to
produce a graphical interface with an underlying
unifying design for a weblog. A theme modifies the
way the weblog is displayed, without modifying the
underlying software. Essentially, the WordPress theme
system is a way to skin your weblog.

20. so how do I
find the theme
that works for
me?

31. SO HOW DO I CHOOSE MY THEME!
Free vs. Premium
Out of the box vs. customized
Support & Updates
Look at other WP sites in your industry
Think long-term
and do ask around for suggestions

32. So, is
a premium theme
easy to set up?
Let’s first look at plugins and
widgets

36. Akisment
All In One SEO
WP3 Cache
WP DB Backup or BuddyBackup
Google Analytics
Google XML Sitemaps
Contact Form 7 or Gravity Forms
Vipers Video Quick Tags

38. Setting up
a premium theme.

53. WordPress - blah, blah, blah
themes dashboard subscribe
widgets links security
plugins comments backups
posts akisment database
pages google RSS
menus sitemaps archives
categories tools custom fields
tags import seo
permalinks export breadcrumbs
photos users twitter
video authors social media
audio admins blog
embed discussion footer
hyperlinks privacy headers
pings updates trackbacks

54. So what now?

55. create a
sandbox
and play!

56. What kind of support is out there?
How comfortable am I with technology?
Am I the kind that will dig in and do it myself?
Or do I hire someone + customize?

57. Thanks!
Bob Dunn
425.223.0022
bob@bobwp.com
@bobwp
facebook.com/savvywordpress
linkedin.com/in/bobdunn1