1. Getting The Most From Your Trial
Video

2. Agenda
• Sanj Bharyo, Area Vice President salesforce.com - Introduction & Welcome
• Karl Goggin, Sales Engineer, salesforce.com - Getting the Most Out of Your Trial
• Break, Tea & Coffee
• Perry Offer, Global CFO, Dialogue Group Ltd - Improving Business Efficiency with
Salesforce.com
• Mark Rees, Head of Commercial Sales, Ceterna Ltd - ‘Helping you get your time back’
• Q&A

3. Become a Customer Company
Sanj Bhayro
Area Vice President
in/sanjbhayro

4. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our
Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking
statements.

5. First Enterprise Cloud Company to Reach $3 Billion
Fastest Growing Top 10 Software Company
$3B
Revenue
Forecast
FY13

6. #1 in Cloud Computing and Customer Relationship
Management
#1
Cloud Sales, Service, Innovation
Computing Marketing 2011, 2012

7. Serving Companies of All Sizes
Enterprise
Medium
Small

8. Benefits of Multi-Tenant Cloud Computing:
Enterprise
Cloud Computing
Fast Easy Open Flexible Trusted
No Hardware Automatic Upgrades Any Device App Marketplace Transparency
No Software Scalable Data Portability Extensible Real-time Status

9. Fast: Time to Value with Cloud Computing
Low Automatic Upgrades
Capital Cost
Greater ROI
Cloud Computing Value
VALUE
TIME
Upgrade
Capital Expense
Expense
SOFTWARE

10. Easy: Continuous Innovation with 3 Releases Every
Year
Seamless, Automatic Upgrades
40 Major Releases
Every customization & integration automatically upgraded
Includes features sourced by customer community
No longer do we worry about the upgrades, new releases, and compatibility. We have the
freedom to innovate and solve business problems on-demand.

11. The Computing Revolution

12. The Computing Revolution
2010s
1960s 1970s 1980s Social
Mainframe Mini Client Server 2000s Revolution
Computing Computing Computing Mobile Computing
1990s
Cloud
Computing
x 10x 100x 1,000x 10,000x 100,000x

13. The Computing Revolution:
New Ways to Connect with Customers
Local
Cloud
Social
Touch
Social Touch Local Big Data Identity Ecosystem Community
New ways to New ways to New ways to find New ways to New ways to New ways to share New ways to
connect use apps customers discover insight share data apps collaborate
Cloud Computing
New ways to connect everything

14. Sell. Service. Market. Innovate.

15. World’s #1 Sales Application
Close more deals to grow your business

16. Proven Market and Product Leader
Market Leadership Product Leadership Customer Success
#1 SFA Market Share Winner – Sales Force Automation 2012 100,000+ Companies
Winner – Enterprise Suite CRM 2012 Across Every Market
Magic Quadrant Leader
Groundswell Award
Innovative
Company
Highest ROI Technology of the Year

17. Grow Your Business Along Every Major Metric
+44%
Forecast
Accuracy
+32% +32%
Lead Sales
+25%
Close
Conversion Productivity
+27%
Rate
Sales
Average Percentage Improvements Reported by Customers
Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, Confirmit, Inc.., on
5,500+ customers randomly selected. Response sizes per question vary.

18. Service Everywhere

19. World’s Leading Customer Service App
www.salesforce.com/service
Build Great Customer Connections Through
Outstanding Customer Service

20. Proven Market and Product Leader
Market Leadership Product Leadership Customer Success
Leader Contact Center 34,000+ Companies
Leader Social CRM Market Leader
+36% increase in customer satisfaction
Leader Customer Service
#1 Case Management
#1 Web Support +95% increase in customer satisfaction
Champion Customer Service
+28% increase in customer satisfaction
Management
+200% increase in first call resolution

21. Grow Customer Satisfaction Across Every Major
Metric
+36% +36% +37%
Faster Case
Agent Decrease in Resolution
Support Costs
+28% Productivity
Customer
Retention +34%
Customer
Satisfaction
Average Percentage Improvements Reported by Customers
Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on
5,500+ customers randomly selected. Response sizes per question vary.

22. World’s Only Unified Social Marketing Suite
Turn insights to actions and connections
into Customers for Life™.

23. Proven Leader in Social Marketing
Strong Momentum Market Leadership Customer Success
#1 Forrester Wave
Leader Gartner
55% of Fortune 100 Magic Quadrant
8 of 10 Largest
Advertisers
Thousands of
customers
Engagement & Analytics

24. Success Across All Major Metrics
+94%
Improved Brand
+84% Marketing
+59% +64% Improved
Competitive
Improved Product Intelligence
+42% +44%
Increased R&D
Marketing
Decreased Increased Campaign
Customer Social Sales Effectiveness
Service Costs
Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

25. VP Sales
Share

26. What keeps me up at night…
More pipeline Rep Delivering consistent Driving Forecast
productivity growth Accuracy
Enhance Data Quality Faster On boarding Competitive/ Market Consistent execution
Insight
Improve lead routing/ lead Reducing time to sell Highlighting gaps/
conversion Account insight issues early
Increasing Win Rates
Create Cross Sell and Up Improve coaching and Cross functional
sell Consistent performance feedback alignment
metrics
Improve automation

27. Everything We Do We Look For The Impact
Activities Pipeline Revenue
• # Calls • Pipe Created • Win rates
• # Meetings • Pipe By Product/ Region/ • Closed business Trends
• # Accounts Health Checks Segment • Industry sales
• # Events/ Content • Pipe Progression • Cloud sales
• Lead Conversion

28. Measure Sales Team Performance
Track Trends based on opportunity
flow and closed business
Drill down into key deals
this month and quarter

29. Drive Cross Functional Alignment
Is Marketing Delivering? How is our conversion rate? Why?
Understand lead flow trends and
conversion rates; are we following up
on our leads?

30. Become A Customer Company:
Connect With Your Customers in a Whole New Way
Local
Cloud
Social
Touch

31. Video

32. Getting The Most From Your Trial
Karl Goggin
Sales Engineer
kgoggin@salesforce.com

33. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed
or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned,
or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively
limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report
on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents
and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

34. Where To Find Assistance During Your Trial
1. Check on-demand demo centre
www.salesforce.com
2. Check best practice centre http://success.salesforce.com
3. Check the available Help & Training section for guides
- Search for “Getting Started with Salesforce.com”
4. Utilise the free basic support for all trial users
5. Salesforce for Dummies
6. Ask AE about the Quick Start Program

35. Today’s Trials Demonstration:
1. Use & Measure
2. Make It Your Own
3. Collaborate
4. Extend

36. Demonstration

37. Where To Find Assistance During Your Trial
1. Check on-demand demo centre
www.salesforce.com
2. Check best practice centre http://success.salesforce.com
3. Check the available Help & Training section for guides
- Search for “Getting Started with Salesforce.com”
4. Utilise the free basic support for all trial users
5. Salesforce for Dummies
6. Ask AE about the Quick Start Program

39. Break

40. Improving Business Efficiency
with salesforce.com
Perry Offer
Global CFO
Dialogue Group Ltd

41. About Dialogue Group Ltd
Dialogue Group specialise in delivering mobile messaging and mobile billing solutions for businesses, both large and
small, around the globe. Established in 1994 – a long time in the ever-changing mobile world.
We use our own industry-leading technology to deliver efficient, reliable and secure services. Using either our easy API
tools or online mobile applications, we simply make it work for you. Whether it’s to integrate SMS with SaaS applications,
sending high volumes of messages for text alerts and reminders, or generating revenue through mobile billing, we help
deliver it all.

42. The Past – The Push for CRM
The Present - The Global Business & Financial Force
The Future – Driving business efficiency

43. The Past – The Push for CRM
The Present - The Global Business & Financial Force
The Future – Driving business efficiency