3. what reputation is not: brand
how can I transmit my values?
first of all, are they authentic?
the goal is to align brand and reputation
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
4. What reputation is
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
others' perception about me
how I see myself? brand to transmit→
how do others see me? reputation→
how I think others are seeing me? distorsion?→
5. why we need to worry about it?
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
because we want to sell
because is our presentation card
because reputation is very infectious
Janice Bovancovich
http://www.flickr.com/photos/nightamazon/
6. what affects our reputation?
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
what we say about us
+
our behavior: integrity
what others say about us
7. to manage or to distort?
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
the importance of transparence
to look honestly you
have to be honest
co-he-rence
Jesús Abizanda
http://www.flickr.com/photos/jesusabizanda/
10. digital reputation strategies
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
who are you? sum of attributes→
which are your skills?
does it fit?
what do you want to achieve?
how can you obtain it?
11. internet vs oldternet
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
news spread fast // slow
everyone can publish // only institutions
need to rush // could take some time
13. three steps in drm
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
1. monitor
2. analyze
3. influence
14. internet: who coordinates?
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
community
manager
Casey Serin
http://www.flickr.com/photos/sercasey/
18. …and possible solutions
javier leiva-aguilera
www.javierleiva.info
www.catorze.com
say the truth
do not hide
send your side of the history
publish information about the issue at your site
contact of the record
consult a lawyer*