1. AR to Cloud!
Augmented reality: tomorrow's technology, today
in Taiwan – Chung-Hwa AR team Prepared by Neil Sun

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AR to Cloud!
- Executive Summary
- Company Briefing
- The Pioneer, 1st
in Taiwan
- Company Strength
- Future of Company – Junaio ( 魔眼 ) certified developer
- Company Projects, over 100 items
- Patents
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AR to Cloud!
- Executive Summary
- The management Team
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Co-Founder, Mr. Y.K. Lee (Michael) Professor,
•National Cheng Kung University ( 成功大学 ) 人因互动设计博士候选人 .
•Australia National Swimburne University - Digital multimedia design PhD
candidate( 数字媒体设计博士班 ) .
•More than 20 years experience in creative/concept/UI design and research
( 创新概念设计及相关 UI 研究超过 20 年 )
•The Chairman of Digital and game design department in Taiwan Shu Te
University http://en.main.stu.edu.tw/
•The chairman of information communication department in Taiwan Kao Yuan
university http://www.kyu.edu.tw/kyunew3/index3.html
•Public Construction Commission, Executive Yuan 行政院公共工程委员 ( 数字
媒体类 ) http://www.pcc.gov.tw/pccap2/TMPLfronted/ChtIndex.do?site=002
•Motions Examination Committee of Taiwan design center ( 台湾创意设计中心
审查委员 ) http://www.tdc.org.tw/en_index.htm
•Motions Examination Committee of 2011 Taipei World Design Expo 世界设计
大会审查委员 http://www.2011designexpo.com.tw/default.aspx
•个人曾获多项国际创意设计大奖
Co-Founder, Mr. Neil Sun 孫彬丰 .
•Foristel, WiMax/LTE operator in Africa, VP corporate business development
•Amimon, wireless HDMI silicon technology provider, country manager
•Intel, APAC wireless business development manager, Intel Taiwan WiMAX speaker, Intel
days Taiwan speaker
•RFWaves/Envara, Wi-Fi technology silicon solution provider, country manager
•Argoquest VC, TW representative
•RadioShack, buyer

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AR to Cloud!
- Company briefing
- The few ones who really focus only in AR marketing research and business
promotions in Taiwan.
- Had applied more than 30 AR related patents in the past 5 years(1st
in Taiwan)
- In 2006, handheld city AR browser(1st
in Taiwan)
http://www.youtube.com/watch?feature=player_embedded&v=yFPKLW1Hb0M ( 台湾教育部成果 表 者会发 记 )
- In 2006, the 1st
team in Taiwan implementing AR technology into Taiwan
museums( 台湾最早的大型博物 增 境互 展示技 入者馆扩 实 动 术导 )
科学工 博物艺 馆 National Science and Technology Museum http://www.nstm.gov.tw/
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AR to Cloud!
- The pioneer, 1st
in Taiwan
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 整个 文世界华 , 第一本 文印刷品采用 增 境华 扩 实
 全世界第一个将 增 境扩 实 + 纸钞 的 用应
 全世界第一个将 增 境 用到 活 公扩 实 应 竞选 动 关
 全台湾第一支 可以操作 作的手持式实际 运 AR
 全台湾第一个以 AR 主要 的国 研 会为 议题 际 讨
 全台湾第一个将 AR 入到大型博物导 馆
 全台湾第一个以手持式装置 表发 AR 成果
 全台湾第一个将体感内容 入到导 AR
 全台湾第一个手机 AR ( 采用操作系统 wm5)
 全台湾第一个以 辨 方式完成街景视觉 识 AR
 全台湾第一个完成 3D 象辨 的对 识 AR
 全台湾第一个整合 AR 其他裸视 3D 或浮空投影应
用
 全台湾第一个整合 AR 与文化 意商品创
 全台湾第一个将 AR 入游 及 画 的先导 戏 动 产业 驱
 …. 及其他多 第一项

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AR to Cloud!
- The pioneer, 1st
in Taiwan
- Movie ticket for AR
- Heineken Street AR 海尼根「街 式互 境」头 动实
http://www.youtube.com/watch?feature=player_embedded&v=h70SB0lUBv4http://www.youtube.com/watch?feature=player_embedded&v=h70SB0lUBv4
- ING 用台币 1000 元 玩纸钞 扩
http://www.youtube.com/watch?feature=player_embedded&v=jRwLwpUK4ichttp://www.youtube.com/watch?feature=player_embedded&v=jRwLwpUK4ic
- 潮唱片包装风 设计 ARhttphttp://www.youtube.com/watch?feature=player_embedded&v=LNkjQtp_hx8://www.youtube.com/watch?feature=player_embedded&v=LNkjQtp_hx8
- 格林文化 本绘 + 增 境扩 实 http://www.youtube.com/watch?feature=player_embedded&v=bxRJXJRRSTAhttp://www.youtube.com/watch?feature=player_embedded&v=bxRJXJRRSTA
- 候 人用 增 境总统 选 扩 实 http://www.youtube.com/watch?v=wDRl3YTvXpchttp://www.youtube.com/watch?v=wDRl3YTvXpc
The team had successfully developed and launched more than 100 AR related projects in Taiwan. Projects cross many
different industries such as printing, packaging, game, education, advertisement, auto, Insurance, wedding, pc,
museum, show, shop, food, expo, public…
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AR to Cloud!
- Company Strength
- Owned more than 30 AR related patents.
- The only company in Taiwan has completed more than 100 AR related projects
in the past 5 years.
- The company’ name with AR, really focus only on AR.
- Engaged in AR marketing development over 7 years.
- High education level of management team (including one PhD in this team and
two Masters).
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AR to Cloud!
- Future of Company – Junaio certified developer
- Juanio browser dominate in Taiwan market.
- One Junaio browser will work for all Taiwan customers’ AR need.
- Providing a fast and reliable local cloud service for clients who can easily
create and store their contents.
- Providing the best local consulting service related to Junaio AR technology
implementation.
- To Build up a complete eco-system for Junaio download volume growing
rapidly in Taiwan.
- Working with China partners for AR activities by leveraging 魔眼 AR browser
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AR to Cloud!
- Company projects in 5 years, over 100 items
- ** 台湾高铁 , ** 裕隆汽车 , ** 英业达 , ** 英业达 ( 上海 ), ** 中 信高雄展华电 览馆 , ** 台
灣城 ( 南京 ), ** 算机华硕计 , ** 福斯影业 , ** 奥迪汽车 , ** 科学工 博物艺 馆 , ** 海生
馆 , ** 高雄市政府 , ** 台湾故 博物院宫 , ** 台北 算机同 公会计 业 , ** 游 新干戏 线 , **
一梦 代统 时 , ** 新西 奇 果兰 异 , ** 新光三越左 幕展营开 , ** 委会农 , ** 台 中心创设计
, ** 数字内容 会协 , ** 世界 大会设计 , ** 美邦人寿 , ** 智冠 , ** 格林童书 , ** 海尼根啤
酒 , ** ING 投信 , ** 五月天 , ** 玉山管理处 , ** 国家文学馆 , ** 升游乐 戏 , ** 甲尚 , ** 风
潮唱片 , ** 昌 部苏贞 竞选总 , ** PCHOME, ** 生署卫 , ** 新一代 展设计 …等
More projects, please refer to http://www.ch-ar.com.tw/indexp.htm
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AR to Cloud!
- Company Target (in 5 years)
- 注与专 ”一 国级 际 AR 公司 ” 的合作 ,
透 合作过 , 取得好的市 争场竞 优势 .
- 目 成 全台湾第一大的标 为 AR 服专业
公司务 .
- 以策略性 向 第一 先导 为 优 , 快速累积
超过 100 万次的下 及高 率使用量载 频
.
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中华扩增实境团队 B C D E

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www.ch-ar.com.tw/2013
Thank You !