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YouTube Marketing - Using
Video to Your Advantage
• Cathy Q is the publisher of the
  free newsletter A-Y-B. Full of
  tips and information on how to
  start and grow your business.
  To sign up for a free
  subscription visit our blog at
  http://a-y-b.com
Youtube Is One Of The
Biggest Marketing Tools
On The Internet.
• People love to watch videos and will
  give preference to a video over a
  text ad. The visual factor is more
  impressive than just straight text.
  The trick to video marketing is to
  make it interesting for your viewers.
  When used correctly video marketing
  can draw a large number of visitors
  to your website. There are a few tips
  to make your promotions more
  successful.
Make Your Channel
Name More Exciting
• The name of your channel
  should be interesting to your
  target audience. This means
  that you should think of the
  name as a heading or title as in
  a sales letter or ad. The channel
  name should catch the reader’s
  attention and compel them to
  see what the video is about.
Use Keywords

• Make sure that you include your
  main keyword in your channel name
  so that it is easy to find in the
  search engines. This will draw a lot
  of free traffic to your channel and
  result in an increased number of
  views. If possible use a H1 tag; this
  is when you format the keyword into
  a subtitle.
Always Remember To Add
Your Site’s URL To The
Video
• There will be a space on the
  side bar to do this. This will
  ensure that those viewers who
  liked the video will know
  exactly where to go for more
  information. You can also put a
  second link to your blog site.
Remember To Carefully
Consider Tags To Your
Video
• Use keywords that have les
  competition. You can also link
  up to popular related videos so
  that you can get your video
  seen on related videos for the
  popular ones in your industry.
Try To Use Custom
Backgrounds For Your
Video.
• This is because you can put your
  website URL on the corner of the
  video. If your video gets embedded
  on a website your URL will still be
  seen. You can make custom
  backgrounds for your video by using
  PowerPoint. Making a custom
  background will add uniqueness to
  your video and make it more
  interesting and attractive to viewers.
Be Aware Of The Trends
In Youtube Videos
• Be aware of the trends in
  YouTube videos, for your
  market. If you make use of
  these in your videos you will get
  more people looking at your
  video.
Always Upload Quality
Videos
• This form of marketing is just like blogging
  you will need to consistently upload videos
  about your products to keep your viewers
  interested. However do not try to use hard
  selling tactics as this will put off viewers
  and you will lose momentum. A better way
  is to try to have informative interesting
  videos that will catch your viewer’s
  interest and encourage them to seek more
  information.
Make The Video Short
And Sweet
• Viewers cannot take long
  videos and will not be able to
  concentrate. Two minutes is
  usually long enough and at the
  maximum five. The viewer will
  be able to look at the video for
  that length of time and be able
  to concentrate on what you are
  saying.
Conclusion

• Cathy Q is the publisher of the
  free newsletter A-Y-B. Full of
  tips and information on how to
  start and grow your business.
  To sign up for a free
  subscription visit our website at
  http://advertise-your-
  business.com

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You tube marketing using video to your advantage

  • 1. YouTube Marketing - Using Video to Your Advantage • Cathy Q is the publisher of the free newsletter A-Y-B. Full of tips and information on how to start and grow your business. To sign up for a free subscription visit our blog at http://a-y-b.com
  • 2. Youtube Is One Of The Biggest Marketing Tools On The Internet. • People love to watch videos and will give preference to a video over a text ad. The visual factor is more impressive than just straight text. The trick to video marketing is to make it interesting for your viewers. When used correctly video marketing can draw a large number of visitors to your website. There are a few tips to make your promotions more successful.
  • 3. Make Your Channel Name More Exciting • The name of your channel should be interesting to your target audience. This means that you should think of the name as a heading or title as in a sales letter or ad. The channel name should catch the reader’s attention and compel them to see what the video is about.
  • 4. Use Keywords • Make sure that you include your main keyword in your channel name so that it is easy to find in the search engines. This will draw a lot of free traffic to your channel and result in an increased number of views. If possible use a H1 tag; this is when you format the keyword into a subtitle.
  • 5. Always Remember To Add Your Site’s URL To The Video • There will be a space on the side bar to do this. This will ensure that those viewers who liked the video will know exactly where to go for more information. You can also put a second link to your blog site.
  • 6. Remember To Carefully Consider Tags To Your Video • Use keywords that have les competition. You can also link up to popular related videos so that you can get your video seen on related videos for the popular ones in your industry.
  • 7. Try To Use Custom Backgrounds For Your Video. • This is because you can put your website URL on the corner of the video. If your video gets embedded on a website your URL will still be seen. You can make custom backgrounds for your video by using PowerPoint. Making a custom background will add uniqueness to your video and make it more interesting and attractive to viewers.
  • 8. Be Aware Of The Trends In Youtube Videos • Be aware of the trends in YouTube videos, for your market. If you make use of these in your videos you will get more people looking at your video.
  • 9. Always Upload Quality Videos • This form of marketing is just like blogging you will need to consistently upload videos about your products to keep your viewers interested. However do not try to use hard selling tactics as this will put off viewers and you will lose momentum. A better way is to try to have informative interesting videos that will catch your viewer’s interest and encourage them to seek more information.
  • 10. Make The Video Short And Sweet • Viewers cannot take long videos and will not be able to concentrate. Two minutes is usually long enough and at the maximum five. The viewer will be able to look at the video for that length of time and be able to concentrate on what you are saying.
  • 11. Conclusion • Cathy Q is the publisher of the free newsletter A-Y-B. Full of tips and information on how to start and grow your business. To sign up for a free subscription visit our website at http://advertise-your- business.com