1. Introduction to Library
Resources
Catherine Funnell
Liaison Librarian(Law and
Marketing&Enterprise)
http://libguides.mdx.ac.uk/marketing

2. Welcome to Middlesex!
Hello-My name is Catherine Funnell
and I am your Liaison(Subject
Support )
Librarian for this academic year
This is my email address and if you
would like further help please contact
me- c.funnell@mdx.ac.uk

3. Getting Started-UniHub Portal

4. First Place to Start-General Help

5. Logging into My UniHub

6. My Study

7. My Study

8. Access-Databases, Ebooks,Ejournals,Catalogue
and much more!
 The Key Point to remember here is that you MUST
log in to MY UNIHUB to access the subscription
resources available to you-if you do not you won’t
be able to get to them
 If you have trouble logging in to My UniHub or
accessing these resources contact the Web Help
Desk at.......................

9. Let’s Look at the Library Catalogue
First

10. Using the Library Catalogue

11. Results-Choose#3

12. Details and Copies Available

13. Where,What and When

14. Placing a Request

15. Click on Request

16. Click on Logout

17. Your Library Details

18. Library Subject Guides

19. Middlesex Subject Guides
Click on Marketing

20. Marketing Subject Guide

21. My Study for
Databases

22. Definitions
Databases
-Large collections of many journals
containing many more articles
-Different databases cover different subjects
-They all work slightly differently but all
will have a search box

23. Primary Databases Because....
 Business Source Complete-journal articles,trade
magazines,some market research information,
even business/marketing videos
 Key Note-commercial market research
database, extremely useful for coursework,
investigating companies, market sectors,
products

24. Databases
Key Note

25. Key Note-One of your Primary
Databases

26. Key Note!!-Start Searching

27. Business Source Complete

28. Start Searching

29. Definitions
Journals
-Contain articles that discuss current research in very
specific areas. Articles have abstracts-descriptions to tell
you what is in them
-Short, academic “magazines” that come out regularly
-Organised by date, volume and issue number, even when
the journal is online.
-You will use the databases to locate the journal articles on
a particular subject

30. Reference/Citation
 Here is an example of a typical reference you would fine
in one of the databases
Sengupta ,J. & Chan. 2010, “Insincere Flattery Actually
Works: A Dual Attitudes Perspective”, Journal of
Marketing Research,vol.47, no.1, pp.122-133

31. Library Catalogue/Journal Title
Search
TIP
Use the Library Catalogue to do a “Journal
Keyword” search for a particular Journal
Title eg International Journal of Market
Research

32. Web Help Desk

33. Logging in to the Web Help Desk

34. FAQ’s-More Help

35. Finally.................
Don’t hesitate to contact me if you
need help with anything to do with
the library
c.funnell@mdx.ac.uk