If You Don’t Understand People, You Don’t Understand Design
•
1 like•445 views
The biggest learning to design better solutions is to build a TRUST RELATIONSHIP WITH PEOPLE who are part of the same community and the same culture what is a community? what is culture? is a group of people with commune values and beliefs right? So as Simon Sinek, says: “when we are surrounded by a group of people with commune values and same beliefs, something remarkable happens: trust emerges” DESIGN FOR ME IS UNDERSTANDING CULTURES AND PEOPLE AND CREATING TRUST RELATIONSHIPS
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (13)
Recently uploaded
Recently uploaded (20)
If You Don’t Understand People, You Don’t Understand Design
- 1. If You Don’t Understand People You Don’t Understand Design CATERINA FALLENI, DESIGN GROUP ITALIA #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014
- 2. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 3. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 4. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 5. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 6. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 7. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 8. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 Developing Countries Market - Philanthropy Human Rights Scalability & Diffusion Social Business Pilot ProjectBusiness IP If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 9. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 54% clay 15% water 12% insulating materials 7% plastic 6% colloidal silver 4% organic materials 2% active carbon If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 10. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni I was to naive…
- 11. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 One of the most inspiring talk ever! If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 12. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 TRUST If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 13. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 DESIGN IS CREATING A TRUST RELATIONSHIP WITH PEOPLE KEY LEARNING: If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 14. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 DESIGN IS CREATING A TRUST RELATIONSHIP WITH PEOPLE DESIGN IS UNDERSTANDING CULTURES AND PEOPLE “when we are surrounded by a group of people with commune values and same beliefs, something remarkable happens: trust emerges” Simon Sinek KEY LEARNING: If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 15. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 TRUST CHECKLIST I treat every individual with respect I avoid gossip and rumours I’m honest and patient with friends I’m reliable to my boyfriend I assist with empathy everyone I watch in the eye the people I’m talking with TRUST IS NOT A CHECK LIST If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 16. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 Welcome to the TRUST EXPERIENCE DESIGN I truly believe that our very survival depends on TRUST! If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 17. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 WE HAVE TO TAKE CARE OF PEOPLE VALUES AND BELIEFS TO CREATE TRUST RELATIONSHIPS MY KEY LEARNINGS TO DESIGN BETTER SOLUTIONS WE HAVE TO DIO (no DIY) TO CO-CREATE SOLUTIONS WE HAVE TO OPEN SOURCE OUR FAILURES AND SUCCES TO LEARN AND GROW WE HAVE TO BE WISE AND HONEST DESIGNERS #1 #2 #3 #4 If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 18. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 Design is understanding cultures and people If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 19. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 Design is creating a trust relationship with people If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 20. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 People must be part of the design process If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 21. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 THE COOL POT PROJECT is open If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
- 22. #MFR14 - MAKER FAIRE ROME 2014 TEATRO STUDIO 4TH OCTOBER, 2014 THANKS AND TRUST! If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni