Here's a two pager intro about the our passive audience measure technology

1. Understand What People Do Online
Consumers not only spend more and more time online,
they also do increasingly more important activities. Where
they used to only consume information, they now purchase
goods, transfer money, organize their daily lives or
socialize.
Itʼs therefore crucial for marketers and media planners to
understand what their target group does online!
How does it work?
Wakoopa has developed a tracker application that consumers install on their computer. The tracker is
distributed in a consumer panel. This can be Wakoopa's own panel, the panel of a market research
company, or a more specific customer panel. The tracker collects data about what consumers do online. It
collects data about which articles a consumer has read, which products looked at or purchased, which
search queries entered and also which ads the consumer has been exposed to.
The data is available for analysis in a user-friendly dashboard, the prefect tool for every marketing manager
or media planner to understand their online target group. The dashboard is used to get insights into how
consumers research products they want to purchase, what the effects of an online campaign is, what the
latest search trends are, or how your site compares to that of your main competitors.
It's like Google Analytics on steroids!

2. Our benefits
The methodology is objective, measuring The system is secure. Participants opt in to
actual behavior 24 hours per day, 7 days having their online data recorded, get insight
per week. Take the example of a large into what is tracked, and full control to
travel organization wanting to understand pause, stop or uninstall the tracker. It's
how its customers book a vacation. With anonymous, using only demographics and
Wakoopa they could look beyond the actual background variables, but no personal
transaction and analyze the complete information. There are no cookies involved
journey over 8 weeks, starting with the and data is safely transmitted and stored. All
selection of a destination, including visits to under supervision of bodies like MOA,
various hotel and airline sites, and price Esomar and CBP.
comparison on competing travel sites. And
not ending with the booking but continuing The information is easily accessible.
on to finding out about parking at the airport Marketing managers and media planners get
and attractions at the destination. instant answers from the the easy to use
dashboard, quickly sifting through vast
The data is related to actual people. amounts of real-time data.
Beyond IP addresses, browser versions
and screen resolutions, it gives insights into And the resulting reports are well designed,
demographics including age, sex, and assisting the marketing manager or media
education, as well as much additional planning in effectively communicating the
background information including details insights to management, customers or other
like income, newspaper subscriptions or stakeholders
current energy provider.
Contact us
For more information on how to understand what people do online, please visit our website at
www.wakoopa.com or send an e-mail to info@wakoopa.com.