3. Produce quality
content in real time at Audience
scale Measurement
• Live story contextualizer • 3rd party data from on
• Real-Time Digital Curation & offline providers
• Community Management
• Social Distribution
Publish
4. Access to over
500,000 writers in
any category Engage
Original & Unique
Scalable
Syndicate
5. API enabzled
Inbox optimization
Audience Insight
Expertise
Connect
6. Media Sales Team
Network Buys
Audience Development
Operations and Trafficking
Scale
7. Top 8 ad exchange (Comscore)
Delivers contextually relevant
page and key word level
Monetize campaigns
10. Algorithmically guided media
your target audience is
seeking on the web
Your Writers
Pulse
Audience delivers Our Writers
deep insight into
visitors
19. “Exclusive" Content
Create unique content in many
different categories at scale
By assignment
Licensed Content
Leverage our community
500,000 Writers
of over 500,000 writers
Local-to-global targeting
Curated discussion topics
20. Syndication
Your content syndicated
across our network of sites
Content Curation
Reputation, credibility, and quality
scores for each writer
Automated algorithm control, plus
editorial oversight and attention
Spam filters to prevent undesirable
content
22. One Platform | Smarter Insight | Better Digital Messaging
PulsePoint’s messaging solution, PulseConnect, is
powered by an award-winning technology platform
that helps marketers manage the customer life cycle
through the delivery of personalized, relevant and
timely messaging across email, mobile and social
channels. The platform gives marketers a
comprehensive and actionable understanding of
their customers through unmatched audience data,
reporting and optimization.
23. Delivery across
email, social and
mobile inboxes
Rewarding
Unparalleled Features and
audience Differentiators
measurement &
segmentation
Comprehensive reporting &
web analytics integrations:
Omniture, Google,
Coremetrics
24. Mailing Workflow for automated
quality control
Automated & Personalized
Dynamic Content for delivering
the most relevant messages
Complete Lifecycle Automation
Integrated Partner App
Exchange
25. By increasing
Personalized, relevancy using
Audience
targeted, full consumer
characteristics,
life-cycle behavioral
performance trends
communications targeting, content,
and new target
across email, frequency and
segments.
mobile and social channel
preferences.
Deliver Discover Drive
Revenue
27. PulseAudience,
Audience Measurement
Tool
Direct Sales Team 3rd party data for Direct Sales
Share of buys on our network of sites
Properly identify audience segments
Scale across categorized impressions
Optimize Inventory
Social Publishing for Events
Social Publishing for Events
28. Audience Development
Quality traffic at lower CPM’S
Tested and proven partners
Increased pageviews
Ad Operations Support and
Ad Network Development
Optimized ad network partners
Higher CPM’S
Centralized ad operations
Leverage our expertise and scale
30. The PulsePoint Ad
Exchange & PulseAudience
800M real-time ad
transactions a day on
our high-quality,
highly selective direct
publisher inventory.
Top 3 ad-
supported property
31. Leading brands - from
pharmaceuticals, auto,
finance, CPG and
more
Direct
relationships
with 11,500+
high-quality
publishers
32. Data used for automated
optimization during the
campaign and sources 3rd
party data on and offline.
PulseAudience, our
Audience Insights Platform
helps publishers develop
audience targeted sales
packages and identity
specific users across their
property.
33. AskPrice model helps
Enables publishers to
determine the value of
guarantee CPM
their audience and set
an AskPrice
Provides a higher
CPM and higher
margin.
35. Assigns 40+ Enables a pass
attributes to every along of important
ad call to maximize parameters to
bidder value following bidders
Maintains
Scrubs iFrames 1st look bid
from subsequent visibility
monetization
partners
