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Public Relations Planning in a Dynamic Marketplace

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Presented at the Illinois Technology Association Marketing Roundtable. Designed for intermediate level PR and marketing people.

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Contemporary Public Relations Developing a Strategic Communications Plan in a Dynamic Marketplace
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ruder Finn Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevant Client Experience
What does public relations mean to you?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Typical Public Relations Program Elements
Developing a Strategic Plan
Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmarking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Arming the Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audit and Align ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing the Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study
Blogger Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tapping the Blogosphere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Map key influencers according to: Level of authority, Receptivity and Audience reach
Influencer Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thought Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0/Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Media Dashboard/Tracking Site Traffic
Crisis Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Social Responsibility (CSR) ,[object Object],[object Object],[object Object]
Our offer to you ,[object Object],[object Object]
Questions?

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Public Relations Planning in a Dynamic Marketplace