4. QUESTION 1
Menu:
Commercial:
The menu is placed at the
tables of Olive Garden. The
customers read/look over
the menu to decide weather
to order food/drinks or not
and if so what specifically
to order. All types of people
can go here but mainly
families and people who can
afford the products and
who want to enjoy the
products. Yes, these people
have a shared objective of
going out to eat at Olive
Garden.
The commercial is aired on
television. People watch this
and see what the
commercial has to offer i.e.
deals, sales, etc.. People who
watch television see this
commercial. No, these
people do not have a shared
objective because the
viewers don’t necessarily
want to see or chose to see
the commercial and do not
necessarily end up actually
going to Olive Garden.
Waitress taking order:
The waitress takes the
orders of her customers at
her assigned section of
tables. The customer tells
the waitress what they want
to eat/drink. The
customers come here who
can afford, want the
products, and on some
occasions those who want
that specific waitress. Yes,
these people have a shared
objective because they all
want to sit down and order
something to eat/drink.
5. QUESTION 2
Menu:
Commercial:
The menu allows the
customer to
accomplish an
understanding of what
food is sold at Olive
Garden. This is done
The commercial
accomplishes the goal
to attract viewers to
become customers and
persuade them by their
deals, location, or food
meals. The viewers
watch the commercial
and Olive Garden’s
goal is to persuade
them to come and eat.
by explaining what
they sell, how they
sell it, what meals
are offered and their
prices.
Waitress taking an
order:
By the waitress taking an
order, she’s
accomplishing the
customers needs by
taking their order and
returning with their
correct meals. The
waitress in return may
accomplish a good tip if
she gave them her best
customer service.
6. QUESTION 3
Menu:
Commercial:
The customers use the
menu. The user is
different for the
commercial because the
people who see the
commercial won’t
necessarily go to olive
garden to use the menu
and place an order.
Television viewers
watch the
commercial because
it just so happens to
be on and to decide
if they want to go to
Olive Garden.
Waitress taking
order:
The customers use
the waitress to take
their order.
7. QUESTION 4
Menu:
Commercial:
The menu discusses
the subject of Olive
Gardens food and
meals including
their portions,
prices, and the
names of the
products.
The commercial
discusses the subjects
of sales and deals and
persuasive techniques to
convince the viewer to
go to Olive Garden.
Waitress taking
order:
The customer
discusses with the
waitress what
meals he/she
wants.
8. QUESTION 5
Menu:
The menu establishes
a relationship
between the
customer and
waitress and between
the customer and
chef.
Commercial:
The commercial
establishes a
relationship between
Olive Garden (the
business) and the
customers or future
customers.
Waitress taking
order:
The waitress taking
the order establishes
a relationship
between the waitress
and the customers.
9. QUESTION 6
Menu:
Commercial:
The menu suggests
that the customer
reads it, choses
which meal he/she
wants to order and
understands what
comes with it.
The commercial
suggests that the
viewers listen,
watch, and be
persuaded to eat
at Olive Garden.
Waitress taking
order:
The waitress taking the
order suggests that the
customer has a general
idea of what they want,
will ask questions
about the menu and
will place their order
accordingly while
communicating politely
10. QUESTION 7
Menu:
Commercial:
The language used
in the menu is
Italian. It expresses
deals and is family
friendly. It uses
phrases like entrée,
appetizer, etc..
The language used in
this advertisement is
persuasive and
professional.
Waitress taking
order:
The language
between the waitress
taking the customers
order and the
customers ordering
is formal, polite, and
short and to the
point.
11. QUESTION 8
Menu:
Commercial:
The menu is labeled
as informing because
it is telling the
customer what is sold
at Olive Garden.
The commercial is
persuading because it is
trying to convince its
viewers to go to Olive
Garden.
Waitress taking
order:
The waitress taking
the order is
collecting/serving.
She collects the
order and serves the
order.
12. QUESTION 9
Menu:
Commercial:
Variety, choice,
and price all
shape the menu.
Sale, location,
contact
information, and
advertisement all
shape the
commercial.
Waitress taking
order:
Service and
satisfaction shape
the waitress taking
the order.
13. QUESTION 11
Menu:
Commercial:
The menu allows
its users to choose
from the options
and decide to buy
it or not. It does
not allow the users
to choose
something to
eat/drink that is
not on the menu.
The commercial
allows the viewers
to see the
deals/sales and
decide to go to
Olive Garden to
use them or not.
Waitress taking
order:
The waitress taking
the order allows
the users to tell her
what they want to
eat/drink and ask
questions about the
menu or restaurant.
14. QUESTION 12
Menu:
Commercial:
The menu meets
the customers
needs most while
the waitress’s needs
are less served.
The commercial
serves both the
viewers and Olive
Gardens needs but
Olive Garden
needs are most
met.
Waitress taking
order:
The waitress is most
served because she can
now put the order in
while the customer is
least served because the
have to wait to receive
their food.
15. QUESTION 13
Menu:
Commercial:
The menu lets its
users to order what
they love which
represents
themselves but they
can only choose
from the options of
what Olive Garden
has to offer.
The commercial does
not represent the
viewers at all because
they have no choice
in what they
advertisement says or
looks like or if they
are even interested in
Olive Garden.
Waitress taking
order:
The waitress taking the
order allows the
customer to fully
express what they want.
It does not allow the
waitress to represent
herself because she
represents the
company’s image.
16. QUESTION 14
Menu:
Commercial:
The menu may
show an
inequality by
having a
children's menu
which has less
variety and
smaller
proportions.
The commercial
may show inequality
by only expressing
what Olive Garden
does have, not what
it lacks which could
cause a customer to
have a
misperception of it
has.
Waitress taking
order:
The waitress taking
the order can show
inequality if she
acts differently to a
customer based on
gender, race, or
age.
17. Rhetorical
Menu:
The menu gives
the customer the
choice of what to
buy and the
choice of buying
something or not.
Commercial:
The viewers have
the option of
choosing to go to
Olive Garden or
not and to watch
the commercial or
not.
Waitress
taking order:
The waitress
chooses how to
talk (mood,
attitude, etc..) and
how to write their
orders.
18. Social
Menu:
The menu
communicates
the options of
food/drinks that
the customer can
buy.
Commercial:
The commercial
communicates the
deals/sales going
on currently
through the
television
advertisement
which viewers see.
Waitress
taking order:
The waitress
communicates
with the
customers and
later with the
chef.
