1. cassandre
pyle
GRAPHIC DESIGN leigh
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portfolio in book mode.
2. Famous for
“ Everyone will be
15MIN ”
- Andy Warhol
Brochure | Book Design
Poster Design
Logos | Identity
Web Design | Interactive Design
To Do
Designer Statement
. Pursue various design opportunities
I am a problem solver, a go-getter, a creative
. Adopt an eco-friendly lifestyle
energy. I can bring the mumble jumble ideas in my head to life.
Company Branding
. Build up my own Mid-Century
My design process relates to the song “Consequence of Sound”
Modern furniture collection
by Regina Spektor. I’m inspired by nature, fashion, and music.
Motion Graphics | Animation
. Travel and photograph the world
I admire the designers in my day-to-day life, furniture designers,
Charles and Ray Eames, and fashion designer Marc Jacobs and
Packaging Design
Zac Posen. I enjoy watching my Netflix movies, listening to
upcoming musical artists, taking a gazillion pictures with my
To See
digital camera, and looking up artsy things on the internet.
Typography | Typeface Exploration
. Rome, Greece, and Ireland
I am a designer!
. see musical artists: Rilo Kiley &
Regina Spektor
. New York Fashion Week
Stationery Systems
Printmaking (relief & silkscreen)
Digital Photography (Request Examples)
Freelance (Request Examples)
3. Fall 2006 Summer 2008
Fall 2007
. 3.5 month internship at infuz, St.
. fundamentals in interactive multimedia design
. art & design intro to graphics
Louis, MO
. visual communication design studio
. visual communication computing 1
. design history 1800 - present
Fall 2008 / / Spring 2009
Spring 2008
Spring 2006 Spring 2007
. packaging design and poster design
. relief printmaking
. art & design fundamental drawing . visual communications design studio . visual communication professional practice
. web design for visual communication design
. art & design fundamental 2-D design . art history since 1400 . printmaking | silk-screen
. visual communications design
. art & design fundamental 3-D design . visual communication computing 2 . the history of photography
studio with emphasis on book design
4. wash
wear carry
so e wear & wash
Product Identity &
1 of 12
Packaging Designs
Title:
Product Identity & Packaging
Project Description:
For this packaging problem, SOLE shoes asked for a design that
was as “green” as their product. The solution was a multi-purpose
folding tote that would house the shoes at point-of -purchase.
Since washing your shoes extends the life of the shoes, the tote
also serves as a container in which to wash the shoes.
The tote conserves the use of plastic bags that are used to carry
items home after purchase by providing the consumer with a
handle for carrying. The tote may also be used as a hanging
storage container for your closet, perfect for small spaces.
Following the idea of simplicity, the SOLE icon and logo were
designed to be as minimal as possible. The shape of the icon
was created based on the curves suggested in leaves and water
droplets. This particular typeface was chosen because the type
characteristics are minimal and sleek. Circular icons were
created to even further the understanding of the product with
simple imagery. The colors of the logo and icons mimic the colors
of the ground we walk on and the environment that surrounds us.
School | Company | Organization:
Purdue University (Spring 2009)
5. out L
lau h
l nc O ch
n
lau
ut 2
l o
O2L
2 of 12
LAUNCH
OUT 2
out 2 launch
identity project
Title:
Identity for Out 2 Launch
Project Description:
This identity was for an emerging company that helps individuals
launch their new products onto the shelves. After several rounds of
sketching and refinement, a final logo design was developed.
An icon was incorporated into the logo that can also be used, as
it’s own identity. The colors and design were chosen based on
™ the idea that this company is fresh and professional.
School | Company | Organization:
Out 2 Launch (Summer 2008)
6. &
ECO JOURNAL stationery system
company identity
e
Title:
Letter Combination & Logo Creation
Project Description:
This project combines two assigned letters into one graphic
element. I was assigned the letters J & E and began to explore
3 of 12
ECO JOURNAL ways to combine the letters. The combination kept the integrity of
the new modern living magazine the letters in mind in order to ensure clarity. The end result is an
elegant symbol. After the symbol was developed it was integrated
into a company branding project that later stood for “Eco Journal”,
an environmentally friendly magazine that was created for this
project. An alternative logo was option was created to explore
all the different directions a company identity can go to produce
different responses to the brand.
ECO JOURNAL
School | Company | Organization:
Purdue University (Fall 2007)
the new modern living magazine
ee
e
7. &
ECO JOURNAL stationery system
company identity
4 of 12
Title:
Stationery System & Company Identity
Project Description:
This project was an intensive exploration of a company identity
and stationery system. The company was created as a tool to
explore a company’s collateral material. This project enabled me
to understand the importance of a company’s identity that
enhances the brand. A portfolio was created to display the
developement process of the identity and possible collateral
materials, such as a web site and re-usable shopping tote.
School | Company | Organization:
Purdue University (Fall 2007)
8. COLOR
theories
5 of 12
Title:
Color Theory- An Exploration with Theories of Color
& Book Design
Project Description:
This project was an intensive study of color theories. The 24-page
book examines theories from various color theorists including
Kobayashi, Birrens, and Albers. The book itself was made with
personal exploration of materials and book making processes.
view all 24 pages by clicking on the image
School | Company | Organization:
Purdue University (Fall 2007)
9. BELGIO
6 of 12
Title:
Belgio Typeface Exploration
Project Description:
This project was assigned in hopes to complete an Old Roman
woodcut typeface that had missing woodcut letters upon
discovery. The result was a completed alphabet with letters
(k n l x y) included. In designing the missing letters, I had to keep
the original characteristics and style in mind to make the letters
appear as if they were part of the original collection. This project
fueled my passion for typography.
School | Company | Organization:
Purdue University (Fall 2007)
10. POSTER DESIGN
acid rain . text messaging . destinations
7 of 12
Title:
Collection of Posters
Project Description:
The top two posters are social issue posters that were designed
to highlight a specific social issue that I felt needed more
attention. The first poster displays the negative effects of obsessive
text messaging and how it is transforming our written and spoken
language. The second poster demonstrates the negative effects
24in X 36 in
of acid rain on our environment. Both social issue posters raise
awareness and are calls for change.
24in X 36 in
City of P
alms
FORT MYERS The bottom two posters were designed simply to understand
how graphic elements can be displayed in poster format.
Florid a These posters utilize full color printing as well as black and
white printing.
School | Company | Organization:
Escape to the beaches of Fort
IN FORT WAYNE INDIANA
Myers, located on the Gulf of Mexico
DRIVE STRAIGHT INTO THE DRIVEWAY
in Southwest Florida. Here white sand
TURN RIGHT AT STOP SIGN
Purdue University (2007-2008)
beaches stretch as far as you can see
TURN LEFT AT FIRST LEFT
VEER LEFT INTO PERRY LAKES ESTATES and the shore is lined with exotic
TURN RIGHT ONTO AUBURN ROAD seashells.The city has an atmosphere
EXIT AT EXIT 166
that is a little quieter and a little less
MERGE ONTO HIGHWAY 69 NORTH
hurried. You’ll enjoy ever moment you
y
TURN THE MUSIC UP LOAD
DRIVE FOREVER AND EVER spend walking the beaches, swimming
PASS LOTS, AND LOTS OF COWS in the sparkling waters and wandering
DRIVE EAST ON STATE RD 26 the rustic beach towns.
LEAVE THE VPA
FROM WEST LAFAYETTE INDIANA
Fort Myers Beach has a reputation for
youthful energytop-notch beaches,
,
and family affordability great family
.A
beach, L ynn Hall Memorial Park at
Fort Myers Beach is also a favoite
among teenagers and young people.
The centerpiece of the park, Fort
Myers Beach Pier , is lled with
shermen and local wildlife. The
pelicans especially enjoy the pier, and
every post seems to have its
12 in X 14 in
32 in X 40 in prerequisite occupant perched on top.
The proximity of the beach to shops
and restaurants gives it added appeal.
11. PROGRESSIVE
CC
TYPOGRAPHY
C
o
o
CC C
flash animation
C
oC
o
8 of 12
o
o
C
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Title:
Progressive Typography Flash Animation
Project Description:
This project was developed and inspired by Froeble’s Animated
o o Logic. Froeble coined the terms “ground” and “beauty forms” that
are used to create this typographic representation of his model.
C
C
This progressive typographic animation is based on a 2-D grid
o
C
C
structure. Typographic arrangements evolve from one arrangement
C CC
to another with elegant and methodical movements.
o The animation pays attention to the composition and the way
each letter moves through the space. Other important elements of
the animation are the use of speed, the use of symbols, tweens,
layers, as well as creating an animation that uses color theories to
C
oo o
portray a message. A rhythm is created with color, speed,
C
o
cc
ccoc C
and sequencing.
c
View mini animation file of portfolio CD
C
Request CD by e-mail
o
School | Company | Organization:
C
Purdue University (Fall 2007)
12. BANNER
WEB flash
Title:
Web Advertisement for Purdue Convocations
Project Description:
This project allowed me to create an animation sequence for a
real organization- BJM Danse of Montreal. Purdue Convocations
9 of 12
at Purdue employed the graphic design students to design a web
ad for an upcoming event and the best design was then chosen
to be placed on their web site. This project also provided me with
the opportunity to explore storyboarding and the basic workings
of Adobe Flash.
11.8 Seconds, 12 fps, 36KB
School | Company | Organization:
Purdue University (Fall 2007)
13. Yomato
DRUMMERS
of Japan
flash animation
10 of 12
Title:
Yomato Flash Animation
Project Description:
This project was my representation of Yomato-Taiko Drummers of
Japan. This animation sequence uses the music of the drums as
a guide for movement as well as graphic elements. The elements
chosen were meant to represent drum sticks that hit the tops of the
circular shaped drums. The colors were carefully chosen based
on the lighting design that was present at the performance.
View mini animation file on portfolio CD
Request CD by e-mail
School | Company | Organization:
Purdue University (Fall 2007)
14. URBAN OUTFITTERS
Website Re-Design
CLICK TO
YOUR ACCOUNT SIGN OUT ORDER STATUS WISH LIST HELP
VIEW CART
CLICK TO
YOUR ACCOUNT SIGN OUT ORDER STATUS WISH LIST HELP
VIEW CART
11 of 12 FURNISH &
APPAREL APPAREL
Title:
ENTERTAIN
SHOES SHOES
ACCESSORIES ACCESSORIES
Men’s Apparel
Web Site Re-design for Urban Outfitters
What’s New
Graphic Tees
Layers
FURNISH &
APPAREL APPAREL Shirts / Polos
Sweaters / Cardigans
ENTERTAIN
SHOES SHOES Coats / Jackets
Blazers / Vests
ACCESSORIES ACCESSORIES Jeans / Pants
Shorts / Swim
Sale
Men’s Shoes
Project Description:
What’s New
All Shoes
Sneakers
Casual
Boots
This re-design project was an experimental project that taught me
Slippers / Sandals
Shop By Brand
Sale
Men’s Accessories
the many facets of good and bad website design and layout.
What’s New
Bags / Wallets
Hats / Scarves / Ties
Belts / Watches
Gloves / Scarves / Hats
Sunglasses
The site development started with market research and a site map
Sale
for the planning purposes. The end result is a web site which
OUR BLOG
OUR CATALOG
FIND OUT WHAT’S NEW
GET THEM IN THE MAIL
portrays the atmosphere of the store and the personality of the
LISTEN TO OUR PLAYLIST
OR VIEW THEM ONLINE
AND MORE
2008 URBAN OUTFITTERS DIRECT. ALL RIGHTS RESERVED. PRIVATE POLICY. TERMS OF USE
company. The re-design places high value on simple functionality
CLICK TO
for all levels of internet consumers.The images used were the
YOUR ACCOUNT SIGN OUT ORDER STATUS WISH LIST HELP
VIEW CART
images present on the web site during the Spring 2008 season.
FURNISH &
APPAREL APPAREL
ENTERTAIN
SHOES SHOES
ACCESSORIES ACCESSORIES
Men’s Apparel View 20 per page 1 2 3 4 5 6 ... ( of 12)
Home Men’s Shoes Sneakers
What’s New
Graphic Tees
School | Company | Organization:
Layers
Shirts / Polos
Sweaters / Cardigans
Coats / Jackets
Blazers / Vests
Jeans / Pants
Purdue University (Spring 2008)
Shorts / Swim
Sale
Men’s Shoes
What’s New
NIKE DUNK HIGH CONVERSE PREMIERE
ASICS ULTIMATE TIGER CONVERSE ALLSTAR OX
All Shoes
PREMIUM ALL STAR SUNFADED
Sneakers
$100.00 $60.00
$75.00 $42.00
Low
Mid & High
Slip Ons
Casual
Boots
Slippers / Sandals
Shop By Brand
Sale
Men’s Accessories
What’s New
Bags / Wallets
Hats / Scarves / Ties PUMA BASKET VANS SKATE MID
CREATIVE RECREATION NIKE DUNK LOW CL
Belts / Watches
CESARIO
Gloves / Scarves / Hats
$39.99 (SALE) $55.00
$95.00 $80.00
Sunglasses
Sale
OUR BLOG
OUR CATALOG
FIND OUT WHAT’S NEW
GET THEM IN THE MAIL
LISTEN TO OUR PLAYLIST
OR VIEW THEM ONLINE
AND MORE
2008 URBAN OUTFITTERS DIRECT. ALL RIGHTS RESERVED. PRIVATE POLICY. TERMS OF USE
HOME PAGE
CLICK TO
YOUR ACCOUNT SIGN OUT ORDER STATUS WISH LIST HELP
VIEW CART
FURNISH &
APPAREL APPAREL
ENTERTAIN
SHOES SHOES
ACCESSORIES ACCESSORIES
Men’s Apparel
VIEW CART WOMENS MENS APARTMENT
Home Men’s Shoes Sneakers
SALE
What’s New
Graphic Tees
NIKE DUNK HIGH PREMIUM
Layers
$100.00
Shirts / Polos
Sweaters / Cardigans
Premium Nike Dunk hi-top with brown leather
Coats / Jackets
uppers and 3M reflective coated orange blaze
Blazers / Vests
Jeans / Pants toe strip and printed olive heel strip. Padded at
Shorts / Swim
the ankle and finished with a classic white
Sale
midsole and metallic Swoosh; contrast laces and
Men’s Shoes lining; textured rubber sole. Imported. Spot
What’s New clean.
FURNISH & All Shoes
APPAREL SHOES
Sneakers * Fits true to size
Low * Leather, rubber, EVA
ENTERTAIN Mid & High
Slip Ons
Casual
Boots
select color quantity size
Slippers / Sandals
Shop By Brand
Sale
Men’s Accessories
FURNITURE
COATS &
What’s New
Bags / Wallets
SNEAKERS
Hats / Scarves / Ties
Belts / Watches
JACKETS Gloves / Scarves / Hats
Sunglasses
Sale
OUR BLOG
OUR CATALOG
FIND OUT WHAT’S NEW
GET THEM IN THE MAIL
LISTEN TO OUR PLAYLIST
OR VIEW THEM ONLINE
AND MORE
2008 URBAN OUTFITTERS DIRECT. ALL RIGHTS RESERVED. PRIVATE POLICY. TERMS OF USE
15. keyword search
PURINA
TIDY CATS MULTIPLE STRENGTH for your cast of characters.
logo
Learn Play!
TIDY CATS Website Re-Design
Our Products Litter Selector Tidy Cats Life Cast of Characters Cats in Action Play Time
footer navigation
12 of 12
Title:
keyword search
3
Web Site Re-design for Tidy Cats
MULTIPLE STRENGTHfor your cast of characters
STRENGH for your cast of characters
PURINA
TIDY CATS
logo
Project Description:
Products
As an intern at Infuz, I was launched into the web site design for
Scooping
Selector
Tidy Cats. I was able to see most of the design process with this
Conventional
Silica
project from brainstorming, building wire frames and site maps,
FAQ
Litter Systems
Accessories
to building out site comps. This site effectively displays Tidy Cats
theories about an abundant lifestyle, and is user-friendly. The site
also becomes an interactive experience as the user can
customize their litter selection and learn which products are best
Learn footer navigation
Play!
for their lifestyle. The user can also come to tidycats.com to look
footer navigation
up informative articles and even send and e-card to their friends.
I also had the opportunity to participate in client presentations
that allowed me to experience client-design firm relationships.
This project made me fall in love with the interactive web design
keyword search
3
world and all that it has to offer.
MULTIPLE STRENGTH for your cast of characters
PURINA
TIDY CATS Tidy Cats Clay
Tidy Cats Scoop
Tidy Cats Crystals
logo
Visit tidycats.com
Products
School / Company / Organization:
Selector
Scoop Products Tidy Cats Clay Tidy Cats Scoop Tidy Cats Scoop
1 Clay Products
Infuz (Intern Summer 2008)
FAQ
footer navigation
Crystal Products footer navigation
Breeze Products
You may also enjoy
Learn Play!
16. Contact : e-mail: casspyle@gmail.com
phone: 260.403.5325
108 South River Road, West Lafayette, IN 47906
1826 Vanderbilt Drive, Fort Wayne, IN 46845
CONTACT
Objective : To constantly gain knowledge of the ever-changing world of graphic and interactive design
and to eventually guide a design team as design decisions are made.
Design Intern (May 2008 - August 2008)
Experience :
BLOG www.adesignmafia.com
Infuz, Saint Louis, Missouri
Responsible for executing the design direction in web, interactive design and creative branding
Worked directly with clients and design team on a day to day basis
Able to take direction and provide creative solutions in brain-storming sessions
Worked collaboratively to design and implement a brand website re-design
Maintained vital organizational and planning tools for company and client
Provided unique design solutions while developing Web 2.0 interfaces
Created brand identity for a new emerging company
Freelance Projects
Composed a newsletter for Designing Women of Chicago, Illinois (Summer 2007)
Designed a billboard for Crazy Mascots of Fort Wayne, Indiana (Summer 2007)
Designed an invitation for US Network golf outting (Spring 2008)
Executed a collaborative website re-design for The International Group of Accounting
Firms Worldwide (Fall 2008)
Designed logo identity for Sage Yoga and Pilates Studio in West Lafayette, Indiana (Fall 2008)
Highlighted Student Projects, Purdue University
Obtained knowledge of website layout and functionality while researching and implimenting a mock
re-design of Urban Outfitter’s consumer website (Fall 2007)
Gained valuable knowlege of page layout for multiple page print documents while designing a 24-page
booklet featuring intense studies of color theory (Spring 2007)
Enhanced my knowledge of identity packages and stationery systems by designing a logo for a mock
company and developing a duo stationery system (Fall 2007)
Aquired knowledge of package design by designing and producing a soft good product that doubles as
a re-usable and environmentally-friendly package (Spring 2009)
Purdue University, West Lafayette, Indiana
Education :
Bachelors of Fine Arts in Visual Communications Design with 3.67 GPA, Dean’s List
Personal Information : Six years personal exploration and study of digital photography
Maintains “A Design Mafia”, a blog for all creative fields and a source of inspiration
Inspired by Mid-Century modern design, nature, music, and the fashion industry
Constantly searching for opportunities to design and build my own furniture pieces
Understanding of printmaking processes such as silkscreen and relief printing
Evironmentally conscious and participates in energy saving techniques
Weaknesses: Eames furniture, Reeses peanut butter cups, television series
Pro Skills Relevent Skills
Technical Skills :
Photoshop Flash cross platform capabilities
Illustrator Dreamweaver
InDesign digital photography
Microsoft Office
References : Upon Request
cassandre pyle
leigh
GRAPHIC DESIGN
interactive & web design
17. Consequence of Sound
by: Regina Spektor
My rhyme ain't good just yet,
My brain and tongue just met,
And they ain't friends, so far,
My words don't travel far,
They tangle in my hair,
And tend to go nowhere,
They grow right back inside,
Right past my brain and eyes
Into my stomach juice
Where they don't serve much use,
No healthy calories,
Nutrition values.
And I absorb back in
The words right through my skin
They sit there festering inside my bowels
The consonants and vowels
The consequence of sounds
..)