1. The Business of Blogging.
Cassie Boorn & Jessica Gottlieb

2. The Many Ways to Work
with Brands

3. Product Reviews

4. Editorial

5. Press Junkets

6. Sponsored Posts

7. Spokespeople

8. Integrated Campaigns

9. Advertising

10. Myths
• If a brand “doesn’t have budget” they
must not want to work with you
• If you write about a brand for free, you
will never get compensated

11. Creating a Strategy for Your
Blog
• How much money do you want to
make?
• What kind of brands do you want to
work with?
• How do you want to work with them?
• How many brands do you want to
work with?
• How much do you charge?

12. Finding Contacts
• Conferences
• Google
• Twitter

13. Understand who you are talking
to
• PR
• Advertising
• In-house
• Blogger network

14. How Brands Plan Programs
• Create a plan
• Sell it In
• Activate it
• All about incremental money

15. Pitching Brands
• How to

16. What to charge
• Deciding what to charge
• Negotiating a rate

17. Creating a Sponsorship
Deck

18. Why do you need one?
• Show you are professional
• Stay top of mind

19. Title Page

20. Jessica@JessicaGottlieb.com
818.486.9363

22. About Page

23. Jessica Gottlieb is a Los Angeles based award-winning blogger,
writer and speaker. She has been featured on NPR, Forbes, The New
York Times, Dr. Phil and many more national media outlets.
Jessica is a featured panelist on Momversation and a highly sought
after speaker. Jessica has spoken at BlogWorld, the 140 conference,
Girls in Tech, Social Media Club, Bloggy Bootcamp and more.

24. In 2008 Cassie Boorn launched her
personal blog CassieBoorn.com where
she shares glimpses of her daily life and
insights on social media, Philosophy and
any other topics she feels insightful on.
In 2010 Cassie launched a project on
her blog asking women to write letters
to their twenty-something self. This
project landed Cassie on NPR, The New
York Times and a collection of national
and regional media outlets. Cassie
writes a weekly column at She Posts on
the business of blogging.

25. Things to remember
Your Bio:
• Who are you?
• What do you write about?
• What makes you different?
• What makes you special?
Your Image:
• Your image needs to brand ready
• Your image needs to be large
• Your image needs to be professional

26. bio’s
“I lead social innovation at Twitter, Inc. and moonlight as an author,
speaker and globe trotter. I wrote Twitter for Good. I write here about
business, marketing, and being a force for good -- at Twitter and
beyond.” –Claire Diaz Ortiz
“Penelope Trunk founded Brazen Careerist and two other startups. Her
career advice runs in 200 newspapers. She lives on a farm in Wisconsin
and homeschools her sons.” –Penelope Trunk
“I'm a freelance journalist. I'm a Forbes blogger, and I've written for
Newsweek, Details, Harper's Bazaar, Salon, Slate, The Daily Beast,
Variety, The LA Weekly, TheAtlantic.com, Esquire.com, and The San
Francisco Chronicle. In 2008, TIME.com named me one of the best
bloggers of the year. I've appeared on Politically Incorrect, CNN, and
NPR.” –Susannah Breslin

27. Stats

28. Numbers
• Unique visitors
• Page views
• Subscribers
• Bounce rate
• Klout Score
• Twitter
• Facebook
• Youtube
• Google +
• Interesting search results
• Newsletter subscribers
• Facebook groups
• Other outlets you write for

29. Momblog.com: Email Newsletter:
50,000 visits a 20,000 +
month subscribers
Screen shot of monthly
newsletter
Social:
Facebook fans/friends: 5,000+
Twitter Followers: 3,000 +
Google Page Rank: 5
Influence:
Twitter Grader: 100
Klout: 57

30. About Mom Magazine
Twitter
Mommagazine- 100,000 followers
Sarahwriter- 20,000 followers
Ashleywriter-5,000 followers
Monthly Visitors
200,000
Newsletter subscribers
32,000

31. Jessica’s Traffic
JessicaGottlieb.com has more than
a million page views each month.

32. Jessica’s Reach
26,000+ Twitter Followers
1,225 Friends
1,055 YouTube Subscribers
17,000+ Circled on Google+
Featured on…

33. How We Can Work Together
• An outline of how brands can work
with you
• Other brands you have worked with
• Recommendations

34. How can we work together?
Jessica works with brands to create custom sponsorships
that both resonate with Jessica’s audience and allow
the brand to meet their objectives.
Suggested partnerships include but are not limited to:
– Sponsored posts and/or video
– “#Hashtagged” Twitter events
– Launch parties
– Blogger outreach and gatherings
– On site advertising (banner or text ads)
Jessica only works with brands she loves. Here are a few past partners:

35. Blog Conference
Title sponsorship—100k
• Exclusive lunch sponsor
• Cocktail party sponsor
• Newsletter spotlight
• Sidebar advertising on conference website
• Top line branding on conference site and signage
• Gift bag inclusion
• Expo Space
Presenting sponsorship—75k
• Cocktail party sponsor
• Newsletter spotlight
• Sidebar advertising Insert conference images &
• Branding on conference site and signage
• Gift bag inclusion logo
• Expo space
Official sponsorship—30k
• Expo space
• Newsletter spotlight
• Branding on conference site and signage
• Gift bag inclusion
Cocktail party sponsorship—30k
• Cocktail party sponsor
• Gift bag inclusion
• Branding on conference site and signage
Suite sponsor--$15k
• Suite sponsor
• Gift bag inclusion
• Branding on conference site and signage

36. Blog Conference
Ala Carte:
Expo Center Sponsorship--$5k
Swag Bag sponsorship--$500
Insert conference images &
logo

37. Personal Brand
• Freelance Writing
• Speaking
• Content Creation
• Community management

38. Contact Me

39. Contact
Jessica Gottlieb
Jessica@JessicaGottlieb.com
15021 Ventura Blvd
Suite 325
Sherman Oaks, CA
91403
818.486.9363

40. Case Studies
• Objective
• The campaign
• Results

41. Wrap-up Reports
• Objective
• Campaign
• Results
• Key learnings or result

42. Customize Pitches
• Why the brand is a good fit
• The idea
• Goal

43. Case Study: Fiat Road Test
In November of 2011 Jessica was asked to drive a Gucci
Fiat for four days.
In addition to almost 20,000 direct clicks on two related
posts, Jessica’s review is the #1 Google Search for “Gucci
Fiat Review” and in the top 3 results for related searches.
The post lived on Jessica’s home page for five days, which
would account for another 100,000-200,000 page views.
The accompanying YouTube video is the fourth Google
video result for The term “Gucci Fiat”.
Jessica is a online powerhouse with the ability to elevate
your brand .