1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production – Games
Design
Unit number and title
L3 Unit 4 Creative Media Production Management Project
L3 Unit 3 Research Techniques for the Creative Media Industries
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
Start date 18th
February 2013
Deadline 24th
May 2013
Assessor name
Team
Project Manager: Mandy Panesh
Assignment title Final Major Project: Graphic Novel – Hollow Queen
Name: Cassie Coyne
The purpose of this assignment is for you to:
Unit 4 Creative Media Production Management Project
1 Be able to originate, develop and research an idea for a media product
2 Be able to pitch a proposal for a media product
3 Be able to manage a production process to create a media product
Unit 3 Research Techniques for the Creative Media Industries
1 Understand the nature and purposes of research in the creative media industries
2 Be able to apply a range of research methods and techniques
3 Be able to present results of research
Unit 1 Pre-production Techniques for the Creative Media Industries
1 Understand requirements for a specific media production
2 Be able to prepare pre-production documentation for a specific media production
3 Be able to apply pre-production planning for a specific media production
Scenario
Dark Horse publishers have commissioned me to write and illustrate a graphic novel based on an original concept of
my choice. The genre will be fiction and story will be set in the 1900’s with a surreal, fantastical twist. I will include
real jazz singers in the story that either make an appearance or are more involved in the plot. I have decided the
main character will be a young Ella Fitzgerald ‘Queen of Jazz’, before her rise to fame, when she is struggling to be a
part of the music industry. The target audience would be comic and graphic novel fans, and jazz and blues music fans.
This means that the majority of people who would be interested in my work would probably be wide and varied in
age. Once complete the project will be a readable graphic novel of good quality. It will be hand drawn and then
scanned in so the finished pages can be uploaded online as well.

2. Task 1 – FMP Interview
• FMP interview, I will submit for an interview and be asked questions about the project I have chosen to
complete to establish my understanding of the role pre-production in the media production process,
and the purpose of research in the creative media industries (Deadline: Before Half Term)
Unit 1
P1, M1,
D1
Unit 3
P1, M1,
D1
Task 2 - Viability
• Viability, I will carry out primary and secondary research, including interview or questionnaires and
surfing the internet and collect and study my results. I will define my audience by creating detailed
profiles of specific target markets. I will carry out a study of buyer behaviour and attitude towards
different kinds of graphic novel and comics (hardback, softback, wire binders) I will evaluate current
trends and the most popular graphic novels, and research into advertising. This will include
quantitative research including sales numbers, ratings and views off and online; and also qualitative
research of reviews from professionals linked to the business (artists, cover designers, authors, and
conceptual artists) and fans. My initial research will include primary and secondary types of research,
the primary will be things carried out by myself such as interviews and questionnaires, studies and
observations, phone calls, emails, focus groups and audience panels. My secondary research focused on
the work others have done will include looking online, in books, magazines on websites
Unit 3
P2, M2,
D2
Task 3 – Ideas Generation
• Ideas Gen, I will use the research I’ve collected and a wide variety of ideas for my set scenario by using
brainstorms. I will think over my project and audience I have chosen and explore facts like what is
already out there, what themes I will be following, whether or not my idea is unique. I could carry out
research in the forms of Mood boards and surveys.
Unit 3
P2, M2,
D2
Unit 4
P1, M1,
D1
Task 4 – Idea Development
• I will choose my strongest idea and change it into a clear proposal which I will then pitch to my project
manager. I will show how I am addressing my target audience, how I will deal with any issues or
problems I encounter and afterwards I will be able to refine my idea
Unit 4
P1, M1,
D1
P2, M2,
D2
Unit 3
P3, M3,
D3
Task 5 – Pre-Production Planning
• I will produce a plan for my graphic novel, accounting of the amount of time I have and will produce a
budget
Unit 1
P2, M2,
D2
Unit 4
P3, M3,
D3
Task 6 – Production
• I will carry out my production plan and create a production log to chart my progress, reviewing it
periodically
Unit 1
P3, M3,
D3
Unit 4
P3, M3,
D3
Task 7 – Presentation
• Present my Idea to a focus group or client and receive feedback, then make changes to the finished
product where necessary
Unit 4
P3, M3,
D3
Task 8 – Evaluation
• Write a final evaluation reviewing the entire project and outcome, that will be based on my production
log
Unit 4
P3, M3,
D3

3. This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
L3 Unit 4 Creative Media Production Management Project
P1 originate, develop and research an
idea for a media product working
within appropriate conventions and
with some assistance.
[IE, CT]
M1 originate, develop and research an
idea for a media product showing
some imagination and with only
occasional assistance.
D1 originate, develop and research an
idea for a media product showing
creativity and flair and working
independently to professional
expectations.
P2 pitch a proposal for a media
product with some appropriate use of
subject terminology and with some
assistance.
M2 pitch a proposal for a media
product competently with generally
correct use of subject terminology
and with only occasional assistance.
D2 pitch a proposal for a media
product to a near-professional
standard consistently using subject
terminology correctly and working
independently to professional
expectations.
P3 manage a production process to
create a media product working
within appropriate conventions and
with some assistance.
[SM, TW]
M3 manage a production process
competently to create a media
product to a good technical standard,
showing some imagination and with
only occasional assistance.
D3 manage a production process to
near-professional standards to create
a media product, showing creativity
and flair and working independently
to professional expectations.
L3 Unit 3 Research Techniques for the Creative Media Industries
P1 describe the nature and purposes
of research in the creative media
industries with some appropriate use
of subject terminology.
[IE]
M1 explain the nature and purposes
of research in the creative media
industries with detailed illustrative
examples and with generally correct
use of subject terminology.
D1 comprehensively explain the
nature and purposes of research in
the creative media industries with
elucidated examples and consistently
using subject terminology correctly.
P2 apply research methods and
techniques with some assistance.
[IE]
M2 apply research methods and
techniques competently with only
occasional assistance.
D2 apply research methods and
techniques to near-professional
standards working independently to
professional expectations.
P3 present results of research. M3 present results of research
competently.
D3 present results of research to
near-professional standards.
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
P1 outline requirements and sources
of requirements for a specific media
production.
[IE]
M1 explain in some detail and
competently present requirements
and sources of requirements for a
specific media production.
D1 comprehensively explain and
present to a quality that reflects
near-professional standards fully
detailed requirements and sources of
requirements for a specific media
production.
P2 generate outline preproduction
documentation for a specific media
production with some assistance.
M2 generate competent, carefully
presented and detailed pre-
production documentation for a
specific media production with only
occasional assistance.
D2 generate thorough and
comprehensively detailed pre-
production documentation for a
specific media production, working
independently to professional
expectations.
P3 apply pre-production planning to a
specific media production working
with some assistance.
[TW, SM]
M3 apply pre-production planning to a
specific media production
competently with only occasional
assistance.
D3 apply pre-production planning to a
specific media production to a quality
that reflects near-professional
standards, working independently to
professional expectations.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.