2. 01
GameMechanics inCafe
Game design Framework
MDA Framework
Mechanics
Dynamics
Aesthetics
Game designer
업계
평균
player
Mechanics : Functional elements of the game
Dynamics : Player's interact with mechanics
Aesthetics : Player's emotion in the game
mechanics are more nearer designer than player
3. 02
GameMechanics inCafe
Mechanics
Mechanics factor
Point
Virtual Goods,
items
Leaderboard
Level
Badges
Onboarding
Challenge/Quest
업계
평균
Engagement Loop
These are the elements of the game mechanics
The elements can apply to variety of field
I will apply these elements to the café.
4. 03
GameMechanics inCafe
Cafe
업계
평균
Café is a place where you can buy drinks, simple meals, and
snacks.
Cafés are already using diverse strategy in order to attract
more consumers.
5. 04
GameMechanics inCafe
Representative Mechanics of cafe
Point
Giveaway bonus whenever player achieve their mission.
업계
평균
Most cafes offer coupons to consumers. Consumer
earn certain mileage when they purchase a coffee.
Mileage can be exchanged as free coffee when
required mileage is fulfilled.
6. 05
GameMechanics inCafe
My suggestion 1
New Strategy: Point + High risk high return
High risk high return : Risk is comparably high, but there are better chance to win
much higher profits.
업계
평균
Consumers can volunteer to put their coupons
with 10 points in the glass case. Then, cafe
owner will conduct a lottery.
This will be held once a month.
Nominated owner of the coupon can gain
coffee per points in their coupon. Thus, the
winner could earn free 10 cups of coffee.
This promotion will boost consumers to buy
more coffee. In addition, the coffee owner could
perform economy of scale thus could reduce
the cost of coffee. Consumer also will be much
more interested in this strategy.
7. 06
GameMechanics inCafe
My suggestion 2
Level
Indicates the degree of the growth of the player
Cafe sell the membership card. Membership card record the purchases and consumer increase
the one's level to buy more coffee. The cafe offers a variety of benefits depending on the level.
업계
Silver : Refill drinks for 10% of the original price.
평균
Gold : 10% discount on all drinks
Platinum : Offer size-up to all beverages
These benefits are sufficient to attract consumers. Consumers will visit more frequently in order
to raise their level in the cafe.
