More Related Content Similar to Social Media Integration and Audience Activiation (20) More from Casey Knox (12) Social Media Integration and Audience Activiation3. Title of your presentation LOGO
If you
can
handle
this, let’s
move on.
Social media integration and audience activation Casey Knox ©2012
4. Setting the Stage
Social integration across all assets…
is MANDATORY.
Social media integration and audience activation Casey Knox ©2012
5. Setting the Stage• WEBSITES
• BLOGS
• APPLICATIONS
• SOCIAL SITES
• PRESS RELEASES
• EMAILS
• OFFLINE
essentially EVERYWHERE.
cup-o-content
Integrate social media on:
Social media integration and audience activation Casey Knox ©2012
7. Title of your presentation LOGO
If you
can
handle
this, let’s
move on.
Social media integration and audience activation Casey Knox ©2012
8. Proper social integration is instrumental
in achieving social media success…
no EXCEPTION.
Social media integration and audience activation Casey Knox ©2012
9. Setting the Stage
Way more than just share buttons…
Social media integration and audience activation Casey Knox ©2012
14. Setting the Stage
Located directly next to the content to
share…
Social media integration and audience activation Casey Knox ©2012
15. Title of your presentation LOGO
If you
can
handle
this, let’s
move on.
Social media integration and audience activation Casey Knox ©2012
16. Setting the Stage
Three questions to ask:
1. Is the content shareable at various touchpoints?
2. Is the social integration prominently placed?
3. Can my social integration be optimized at the
speed of technology changes?
Social media integration and audience activation Casey Knox ©2012
17. [increased virality potential]
Investing time into social integration
equals…
AUDIENCE ACTIVATION!
Social media integration and audience activation
[increased quality conversions]
Casey Knox ©2012
18. Social media integration and audience activation Casey Knox ©2012
Strike up a conversation.
@CaseyMaeKnox
@AREA203Digital