Presentation at the 2012 Yahoo! Merchant Summit detailing the strategy and tactics involved with marketing on Pinterest.

1. Connecting with Customers to Drive Revenue
Wednesday, August 8, 2012
@caseycarey
#YMS2012

2. “
Pinterest lets you organize and share all
the beautiful things you find on the web.
“
People use pinboards to plan their
weddings, decorate their homes, and
organize their favorite recipes.

3. Pinterverse
20.5MM 1 in 4
85% female purchased an item they browsed*
25-54 years old Buy Browse
Home, Garden, & Pool/Spa
middle class 18%
45%
58% visit 1+ times/week Clothing & Apparel 39%
44%
Art, Art Supplies, & Hobbies 22%
42%
Flowers, Food, Drinks, & 10%
Gifts 39%
Health & Beauty 14%
37%
Jewelry, Handbags & 23%
Accessories 36%
Footwear 11%
18%
*Bizrate Insights Image Sharing 2012

4. Pinterest
4

5. 1. Is your brand Pinteresting? – consider target market, brand image,
product categories, available resources (time, images, etc.)
2. See what has been pinned from your site
pinterest.com/source/mywebsite.com
3. Decide who you are on Pinterest – think themes/stories, not products
4. Add the Pinterest “Follow” icon to your site, consider adding “Pin It”
icons to your product pages
5. Start by creating 3-6 pinboards incrementally over time
6. Share other’s content – re-pin to your boards to complete your story
7. Use quality images and keep the content fresh
8. Enjoy the referral traffic (more than Twitter and Facebook combined!)

6. Pinvana
 Be Pinworthy  Pinboards are the front-door
› Use high quality images (192 to 600px › Use a keyword-rich name
wide and up to 5000px tall) › Use a compelling cover image
› Use a filename with keywords (chrome-
cobra-wool-hoodie-black.jpg)
 Make Sharing Easy: Pin-It Widget
› Select best image
› Pin from an original permalink source
› Add suggested comment
› If you upload an image, add a link to the
appropriate content  Get Social
› Include analytics tracking in links as › Follow, like, comment, and re-pin
appropriate
› Integrate with Facebook
› Add a keyword-rich description, limit to
about 200 characters  Follow the Rules
› Add price if appropriate › Image rights to use
› Also pin videos › No promotions or spamming followers

13. ccarey@monsooncommerce.com
caseykcarey
caseycarey