Seo for dummies

SEO for DUMMIES
by Rudy Turinay for Casa do Caminho

Search Engine Optimization
1. Definition of SEO
2. A complete strategy
1. Content is King
1. What kind of content ?
2. How to optimize our content ?
2. Backlinks
1. Definition
2. What is a good quality backlink ?
3. How to get good quality backlinks ?
3. Ninja Linking
1. Definition
2. How to use the Ninja Linking ?

Plan

Definition : Search engine optimization (SEO) is the process
of improving the visibility of a website or a web page in search
engines via the "natural“ or un-paid ("organic" or "algorithmic")
search results. Other forms of Search engine marketing
(SEM) target paid listings.

Definition

How to get on top of the Search Engine Result Pages (SERPs)?
1. Write One-of-a-Kind Content
2. Add brand new content all the time
3. Use keywords
4. Watch out the competition on these keywords/key
phrases
5. Write an accessible website
6. Get good quality backlinks

A complete strategy

 #1 Write One-of-a-Kind Content
There are so many article directories out there on the web that it might be tempting to
simply jump online and copy one of the articles and throw it on your site. Of
course, as long as you publish a link to the author’s web site and give them the
credit they deserve, this is usually acceptable and even encouraged.

However, there are three problems with doing this. First, the major search engines
like Google, Yahoo and Ask.com generally frown upon this type of thing. They
won’t ban your site or anything but they will probably drop that article from their
listings. So, does it really help you?

Now you can overcome the uniqueness problem by rewriting the article but this falls
into a gray area. Most authors don’t really care if you change the content to make it
unique as long as you still give the author credit and link to their web site.
However, some do mind because they have no control if you make the article less
readable.

Third, while it gives your web site content, it doesn’t give your web site authority
and can actually lead to defections. Think about it. If you come across a outstanding
article, you end up trusting the author and click through to their web site.

The best solution to this problem is to just write unique content for your web
site and then allow others to disperse it for you by posting it on the article
directories… be the writer and not the copier.

Write One-of-a-Kind Content

 #2 Add Brand New Content all the Time

Search engines love up-to-date content. So it’s pretty simple, the
more up-to-date content that you post to your web site or blog, the more
often the search engines will visit your site.
While it’s certainly not the only factor that they search engines look at, it
is a major factor. But, even more importantly, your visitors and
subscribers love up-to-date content. Give them what they want and they
will return more often.
Finally, when it comes to creating up-to-date content, each time you
create a up-to-date page for your web site, you have more of an
opportunity to be answering a question that a search engine user is
seeking to have answered.
Webmasters must create 30 content pages for their web site as fast as
possible. Once they reach 30 pages, they should keep building their web site
until they reach at least 100 pages by adding at least one up-to-date content
page to their site each week.


 #3 Use Keywods
This one is pretty simple. By using your keywords in title in your title tag
and the article, both the search engines and your readers know what the
page is about.

Furthermore, most search engines take the user’s search term and
bold all of the search term words that show in the title and
description. Bolding draws the eye’s attention. Get the user’s attention
and they will most likely click on the link.

In addition, search engines can’t read an article and understand what the
article is really about. They have to “run the numbers”. So, if they see
your keyword phrase 2% in the body and then also see it in the title, they
can determine what your article is focused on.


Backlinks are incoming links to a web page. The number of backlinks is
one indication of the popularity or importance of that website or page (for
example, this is used by Google to determine the PageRank of a webpage) . Outside of
SEO, the backlinks of a webpage may be of significant personal, cultural or
semantic interest: they indicate who is paying attention to that page. In
basic link terminology, a backlink is any link received by a web node (web
page, directory, website, or top level domain) from another web node.
Backlinks are also known as incoming links, inbound links, inlinks, and
inward links.
Website 1

Website 2
Website 4 Our
Website

Website 3

Backlinks - Definition

What are the criterias for a good quality backlink ?

 Links from a Related Site

 Link from an Authority Site

 “Do Follow” Links

 Links Anchored with Keyword

 Links from High PR/GR Site

 One Way Links

Backlinks

 Links from a Related Site

The first topic to focus on, is the content.

You have to make sure, the website content and activities are
related to yours.

For example for the Language school in Rio you have to find
websites about :

Language school, How to learn english, Living in Brazil, daily life in
Rio…

Backlinks

 Links from an authority website

The second topic to focus on, is the credibility.

You have to make sure, readers and even other bloggers trust this
website. Best would be if the blogger/webmaster was known
as a leader or has influence on his pairs.

For example if it is a blogger, see if :
- People retweet his blog posts
- He is on top of blog rolls
- Journalists interview him…

Backlinks

 “Do follow” links
“DoFollow links and NoFollow links are code structures embedded into the link that tell
Search Spiders (these “spiders’ crawl the internet when you type in a search and look
for things such as this to pull up as related information) whether or not to count it or
not in the search results. DoFollow links are counted and NoFollow links are not.” Zack,
Turbo Social Media.

This means that when you make a comment on a blog, or a post on a forum and you
leave your website address, and the blog or forum uses “do follow”, spiders will
follow this link to your website. However, keep this in mind, when you make the
comment on the blog :
“Your comment must add value and not be spammy.
NOT comments like, “good post” or “nice job”
If you are looking for a do follow comment you have to work for it a little and make sure you
are writing a comment that is relative to the post and actually adds something to the
conversation”. Dan Keller ezine article.

It is better to build relationships with bloggers rather than jumping blog to blog
spamming whoever you can… not good social media…

Backlinks

 “DoFollow” links (not “NoFollow” links)

How to know if a blog / forum / website has a “do follow” or “no follow”
strategy ?

1. Go to the webpage where you want to get the backlink (blog
posts, forums….)

2. Check out the script by hitting “ctrl” + “u”
3. Then hold “ctrl” + “f” to search
4. Write “nofollow”
5. See if “nofollow” is highlighted green

If means that there is a result, leaving a comment is useless
for the SEO.
But can be usefull to build a relationship with the webmaster

Backlinks


strategy ?

1. Go to the webpage where you want to get the backlink (blog
posts, forums….)

Backlinks


strategy ?

2. Check out the script by hitting “ctrl” + “u”

A
window, like
this one, will
open.

Backlinks


strategy ?

3. Then hold “ctrl” + “f” to search

At the bottom of the window, you will see something
like this (Search/Rechercher/Localizar…)

Backlinks


strategy ?

4. Write “nofollow”

= Search / Localizar

Backlinks


strategy ?

5. See if “nofollow” is highlighted green

Leaving a comment is useless for the SEO.

Backlinks


strategy ?

If it turns « redish »

Then leave a comment.

Backlinks

Definition : Ninja linking is a strategy that is between SEO and
community management. You create backlinks as you build
relationships with bloggers, people on forums…

Ninja link, do NOT spam !

Ninja Linking

Keep in mind, the idea is to HELP the community.

So the first thing is that you need to answer the question an
efficient way.

Second, be honnest.
Say who you are : you are a volunteer and work for an
orphanage, people forum users should not be disturbed by that.

Third do not spam !

Ninja Linking on Forums

How to find an answer about a country you don’t know ?

FORUMS ! People ask questions on famous forums.


Casa do Caminho knows that, here is an answer of Bart
Automatic internlink
generated by LonelyPlanet

This is a non clickable link


How to make a better answer ?

Add a real picture of you Create a backlink with
keywords in the anchor

Automatic internlink
generated by LonelyPlanet

Be honnest


List of Dollow travel forums

Travel Do-Follow Forums
http://forums.travel.com/ – PR4
http://www.thetravelforum.com/
http://www.myspace.com/forums/home#!/forums/s/1016
http://www.tourismzone.com/
http://leavingonajetplane.co.uk/forum/
. Everything-everywhere.com – @ http://forums.everything-everywhere.com/forum.php
2. Aardvark Travel – @ http://www.aardvarktravel.net/chat/
3. Slow Travel – @ http://slowtalk.com/groupee/forums
4. Flyer Talk – @ http://www.flyertalk.com/forum/ (only allowed signature after 90 posts and 90 days!)
5. Travel.com – @ http://forums.travel.com/
6. Destination 360 – @ http://www.destination360.com/forum/
7. Travel Blog – @ http://www.travelblog.org/Forum/1-1/
8. Travellerspoint – @ http://www.travellerspoint.com/forum.cfm
9. Asia Rooms – @ http://community.asiarooms.com/index.html
10. Travel Forum – @ http://www.travelforum.org/
11. Tourist Click – @ http://forums.touristclick.com/
Travel Blog | Free Travel Journal | Online Travel Diary -PR 6, easy to register
Travel Forums - Travellerspoint -PR6


Ninja Linking means getting « backlinks » yourself, the
only way to get a backlink yourself on a blog is to leave a
comment.
(for information about social bookmarking and backlinks in blog posts, please read the guide
about Social Media Optimization)

1.Find a blog related to your activities

2.Read the blog post

3.Leave a good quality comment

4.Don’t forget to add your name and your website in
signature

Ninja Linking on Blogs

1.Tip to find Blogs using dofollow

This search query will show you dofollow blogs related
to your activities

http://www.google.com/search?hl=en&q=keywo
rd+%22Enter+YourName%40YourKeywords+in+
the+Name+field+to+take+advantage.%22&btnG
=Search

Change "keyword" in the search query to the keyword
you want to rank high on  “Rio de Janeiro” /
“Ipanema” / “Language school”…


2. Read the blog post


2. Leave a good quality comment


2. Don’t forget to add your name and your website

Dofollow backlink to http://casadocaminho-languagecentre


More travel dofollow blogs here :
http://followlist.com/linkpage.php?cat=Travel


You should be able to generate thousands of good quality
backlinks

For even better quality backlinks, please read the
presentations about Social Media Optimization

Thank you for reading

Rudy Turinay


Seo for dummies

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