VisitBritain Social Media Strategy
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Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed by VisitBritain for engaging the world in the UK as a tourist destination. Carve have advised VisitBritain for the past 12 months.
![Programme Overview ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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VisitBritain Social Media Strategy
- 1. VisitBritain & Social Media Justin Reid – Head of Digital and Social Media Paul Harrison – Managing Partner Carve Consulting
- 22. 5 Things We’re Doing Next
- 25. VisitBritain & Social Media Questions
Notas do Editor
- Consumer Habits are changing
- High 80s / low 90s quartile are making their buying decisions based on friends / family / peers / work colleagues Who do you trust? More than agents More than hotels More than marketeers Trust each other upper 80 /90
- High 80s / low 90s quartile are making their buying decisions based on friends / family / peers / work colleagues Who do you trust? More than agents More than hotels More than marketeers Trust each other upper 80 /90
- Fish where the fish are.
- Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
- Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
- Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
- Not about technology or money
- Inspire everyday
- Everyones invited
- Everyones invited