1. Jul-12
TWITTER
THE BUSINESS CASE
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2. Jul-12
WHY TWITTER?
It’s the world’s
defacto
information &
news network
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3. Jul-12
WHY TWITTER?
1 Billion Tweets
every
3 days
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4. Jul-12
ADD YOUR VOICE
Play a part in
YOU
global
conversations
#2012Olympics
right now!
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5. Jul-12
ADD YOUR VOICE
#RioPlus20 was
seen more than
1 billion times Play a part in these
conversations
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6. Jul-12
THE PROFESSIONAL GRAPH
LinkedIn relates
to interactions
with professional
peers
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7. Jul-12
THE SOCIAL GRAPH
Facebook relates
to interactions
shared with
friends & family
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8. Jul-12
THE INTEREST GRAPH
Twitter relates to
interactions
shared with those
with similar Connect with users who are
interested in specific
interests products, topics & services
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9. Jul-12
INFLUENCE
Engage with key
influencers, amplify
your key initiatives,
become thought
leaders
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10. Jul-12
IT’S ABOUT PEOPLE
A coherent Twitter
strategy will enable
you to engage as a
business…
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11. Jul-12
IT’S ABOUT PEOPLE
…but also as
individuals to other
individuals.
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12. Jul-12
TWITTER IS ABOUT PEOPLE
This helps build
awareness of your
brand, products &
values.
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13. Jul-12
BUILD TWITTER RELATIONSHIPS
And it also fosters
relationships with
peers outside of the
organisation. So join the conversation
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14. Jul-12
WHY JOIN TWITTER?
To get information & news
To have a voice in what’s happening right now
To tap into interest graphs
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15. Jul-12
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business@carveconsulting.com
twitter.com/carveconsulting
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