Brands engaging with consumers in a personal and cost-effective way.

1. SOCIAL MEDIA
Brands engaging with consumers in a personal
and cost-effective way.
Inspiration, Thoughts & Compiled Stats by: Shelley Carter
copyright © 2012

2. WHAT DO YOU HOPE TO ACCOMPLISH FROM
ENGAGING IN SOCIAL MEDIA?
oCustomer Service
oPR
oSales
oPurchasing
oMarketing
Research, Execution,
& Monitor

3. FACEBOOK
 955 million monthly users
 852 million daily logins (25% log in five times a day
according to Edison Research)
 72% of marketers plan to increase their use of
Facebook marketing in 2012 (according to Social
Media Marketing Industry Report)
 54% of users access Facebook via mobile
(according to Socialbakers)
 More than half of mobile users visit Facebook daily
Interesting Fact: #1.Facebook* | Alexa World ranking: Traffic Rank #2 only topped by Google| Estimated members: over 900 million
It is the best known social network, it is also the second place of the most visited sites in the world according to Alexa. In some countries
(Algeria, Mexico, Indonesia, Argentina, Egypt, Pakistan, Malaysia, Manila, Nigeria, Colombia, Greece and Turkey) Facebook proves to be the most visited
site, surpassing Google, Yahoo and YouTube. Facebook was launched on 2004 but the domain was registered by someone else back in 1997.

4. TWITTER
Twitter for Marketing Today Is all about sharing, listening & research.
Why is Twitter still important to businesses and what’s different?
 Brands need to consider Twitter as an information network instead of a social
network. Being referred to as a “human seismograph,” Twitter is both an inbound
and outbound tool that can give you the information you need to execute
successful business strategies.
At any moment what has our attention. Get Insights, Trends (public conversations)
– platform for shared experiences
– interactive and live
– real time/ fast paced /messages often have a very short life span
What can marketers learn from the statistics available on Twitter?
Twitter provides access to its own API so that people can get statistics they need for
incredible analysis. Here are some current Twitter stats:
 175 million tweets daily
 20% of Americans who use the web also use Twitter
 8% are active every day on Twitter
Interesting Fact: #2.Twitter | Alexa World ranking: 9 | Estimated members: over 490 million. Do you know that the domain twitter.com was recorded over 6
years before the birth of Twitter Inc.?

5. TWITTER API & STATS

6. LINKEDIN
What is LinkedIn best used for?
 Business Development/Marketing/Sales (B2B)
 SEO
 Career Management/Personal Branding/Resumes
 Job Search/Recruiting
 Grow your network/ Keep in Touch
 Organizing & Extending Groups (Share Knowledge
& Member Support)
Interesting Fact: #3.Linkedin | Alexa World ranking: 12 | Estimated members: 175 million
It is the most visited business related social networking website, it’s also in the top 20 most visited website in the world according to Alexa Ranking.
It ranks 12th in the world, and it’s on top10 in several countries (Netherlands,Ireland,India,Denmark,SouthAfrica,Pakistan,Belgium,Israel )

7. PINTEREST
Why Pinterest?
 Pinterest is the third most popular social network in the
U.S. in terms of traffic.
 Pinterest has accumulated 14.9 million users as of July
2012.
 Pinterest is retaining and engaging users as much as 2-
3 times more efficiently than Twitter was at a similar time
in its history.
 Over 80% of pins are repins, demonstrating the
tremendous “virality” at work in the Pinterest community.
 Pinterest accounted for 3.6% of referral traffic as of
January 2012.
 Shoppers referred by Pinterest are 10% more likely to
make a purchase than visitors who arrive from other
social networks, including Facebook and Twitter.
Interesting Fact: #5.Pinterest | Alexa World ranking: 40 | Estimated members: Over 14 million
It is a newer social networking site and growing fast. Although it is a social network with membership based on invitations, Pinterest is the rising star of 2012 and
it is already in the Top20 in USA.

8. INSTAGRAM – ONE TO WATCH
5 ways to grow your presence on Instagram:
#1: Discover how you are pictured as a company - Part of joining any
community is listening first.
#2: Create and promote your account –Instagram doesn’t have brand pages
yet, but they’re not prohibited.
#3: Use Instagram as your default photo app - Since sharing Instagram
photos on Facebook and Twitter is so easy, use Instagram as your camera
app when you take pictures for your brand.
#4: Aggregate your content - Instagram has an API, so any programmer can
easily pull Instagram pictures into other assets to aggregate them and
display them any number of ways.
#5: Host events or promotions for your community – Social Promotions can
be great ways to grow communities or increase brand awareness. Instagram
is no exception. The Tiffany True Love Pictures contest is just one example
of a brand running a promotion on this platform. Running a promotion can be
as simple as asking your fans to use a specific hashtag to have their photos
reviewed.
Interesting Facts: Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version.
And it’s growing faster than ever. Instagram is proving particularly popular among consumer brands, not least because it’s enjoyed the greatest growth rate in
terms of users. The iPhone-only app garnered 100,000 registrations in its first week; by week 10, 1 million users had signed up for the service. At present, the
platform has about 2 million registered (although not necessarily active) users, who upload around 290,000 photos per day - This all according to a recent
August 2012 Social Media Examiner Report.

9. OTHER NOTABLES…
Google+ If you want to improve your search engine optimization - Embracing Google+
should be on your short list of activities.
 Experts continue to debate whether Google+ has the power to last beyond Google’s
previous attempts at entering the social networking realm. It sits at #6
 But one thing is clear: Google+ is making its presence known in Google search
results now
MySpace | Alexa World ranking: 169 | Estimated members: 25 million
It is an aged social network that still ranks well at #10, even if their earnings drops
and News Corp. sold it. Several years ago it was a leader, now it’s dropped out of
top 5 social networking sites.
Like Facebook also generates revenue through advertising, which is easily
optimized thanks to the information that users write themselves. Justin Timberlake
in one of main investors in Myspace
CafeMom | Alexa World ranking: 1197 | Estimated members: not available
It is an ad-supported social networking site which is specifically targeted at mothers
and mothers to be sits at #15. It was founded in 2006 by Andrew Shue and Michael
Sanchez.
Within one year of its launch, CafeMom became the most trafficked website for
women (by page views) on the Internet, according to comScore. CafeMom gets
more than 8 million unique visitors a month, accounting for over 140 million page
views. Based in New York City, the company has about 110 employees. CafeMom
is owned by privately held CMI Marketing.

10. STRATEGY
Content - Plan for what you’re going to talk about.
Promotion - How are you going to continually
increase your fan base?
Engagement - How will you respond and build
community?
Conversion - How will you turn your followers into
customers?

11. TIPS ON CONTENT:
TAP INTO PASSIONS & ENGAGE
 Focus on the unique personality of your community
to determine what type of messaging or content
they’ll respond to with the greatest enthusiasm.
 Try to keep it short
 Make it quick and easy for fans to engage
 Always tell your fans exactly what to do next.
 Give fans privileged content
 Address your fans by name
 Humanize your brand
 Use images

12. PROMOTE YOUR ONLINE COMMUNITIES
Drive Traffic & Encourage Engagement
 Online Advertising (i.e. Promoted Posts, Facebook
Ads, Google Ads)
 Sharing Tools (Social Share Buttons, Recommends Bar or Box, Like Buttons or Box)
 Blogger Engagement (partner with strong voices
that can help spread the word about your brand)
 In-Store POS, Merchandisers
 On Package
 Traditional Media
(Direct
Mail/Print, TV, Billbo
ard, Radio)

13. SOCIAL NETWORKING – SHOULDN’T BE
LIMITED TO JUST ONLINE PLATFORMS
Cost effective guerrilla marketing techniques - Take
your message to the streets & engage.
 Event Marketing
 Active Brand Ambassador Teams
 Sampling

14. ‘WHAT IS THE PURPOSE OF SOCIAL MEDIA?’
 Branding
 Make people feel good about the brand, gain
trust, credibility, connection and let them share what
they think.
 Sales
 Tell the world why your brand is different and
connect/engage with your customers in a human way.
 Make them want to purchase your products/services
because of how you are positioned.

15. GET INSPIRED BY
THE WORK OF
OTHERS… BUT IN
THE END, SOCIAL
MEDIA IS YOURS TO
DEFINE.