Morgan Mc Keagney - FOWA Dublin 2009

1. Yet another web app? Or serious business?
Morgan McKeagney, MD iQ Content
Thursday, March 26, 2009

2. 1977: The world is dan le merde.
Thursday, March 26, 2009

3. May 27, 1977: Sex Pistols release first single
Thursday, March 26, 2009

4. Within months, punk is a global
phenomenon
Thursday, March 26, 2009

5. Even Ireland gets in on the act…
The Blades, The Undertones, The Virgin
Prunes, Berlin, DC 9, Sti Little Fingers, The
Atrix, The Facets, Frankie Corpse The
Undertakers, The Boy Scouts, The Vipers, The
Sussed, Victim, The Outcasts, U2 (then called
The Hype), The Radiators From Space, Rudi, The
Boomtown Rats, Rocky De Valera The
Gravediggers, Frankie Corpse The
Undertakers, The Radiators From Space
Thursday, March 26, 2009

6. Liberation, excitement, creative energy
“Here was music that gave you licence
to do it yourself. Punk allowed you to
steal or borrow a guitar and anyone
could form a band. You didn't need to
be as intelligent as Bowie or have a
third level degree. It was liberating.
You could just do it.”
Gavin Friday, Virgin Prunes
Thursday, March 26, 2009

7. What was the equivalent web app
moment?
Thursday, March 26, 2009

8. Creativity, excitement, energy
Thursday, March 26, 2009

9. But a word caution: does your app solve
real problems? Deliver real value?
The backlash has started…
Thursday, March 26, 2009

10. 1979: A tale of two bands
“Until the U2 phenomenon
broke the Blades were
considered to be the Irish band
most likely to go global. This
Dublin trio acquired a massive
hometown reputation in the
early 80s with their dynamic
blend of punk, pop and soul but
somehow failed to make the
vital commercial breakthrough.”
The “better one” didn’t make it….
Thursday, March 26, 2009

11. The “worse one” did, and how.
Thursday, March 26, 2009

12. 30 years 140 million albums later…
Thursday, March 26, 2009

13. Disclaimer: I’m not a U2 fan
Thursday, March 26, 2009

14. From hobby to serious business – a
journey
U2
The Blades, The
Undertones, The
Virgin Prunes,
Stiff Little Fingers.
The Atrix, The
Facets, Frankie
Corpse The
Undertakers, etc.
Thursday, March 26, 2009

15. U2 | Anatomy of success
product, competitiveness, ambition,
Attitude,
work-ethic, record company, team
personalities, Paul McGuinness, money, talent,
luck, evolution, marketing, value, music, drive,
doing it for the punters, togetherness, in for the
long haul, time, longevity, brass necks,
commercial-savvy, ego, lack of ego, local
to global, vision, brand, community, timing...
Thursday, March 26, 2009

16. Lessons for Web app start-ups?
Team: balanced, ego-full and ego-less

Product: real value for real people

Punters: its about them, not you

Commercial focus

Local, then global?

Thursday, March 26, 2009

17. Time to get serious.
2009 – Ireland is dan le merde, again.
Thursday, March 26, 2009

18. Announcing the iQ Prize.
Build a business, not just an app

We want to help

iQ Prize: 10k for best business plan

No strings attached

Details released Friday 20th of March

Winner announced, iQ BootCamp 10th of June

Thursday, March 26, 2009

19. Visit us at iqcontent.com:
 Sign-up for free monthly newsletter: iCubed
 Get useful user experience tips from our blog: iQ Blog
 Watch out for the iQ Bootcamp: User Experience
Conference: Dublin, 9th – 12th June 2009
Thanks for your attention good luck!
Contact Details:
Morgan McKeagney e: morgan@iqcontent.com
Managing Director t: +353 1 817 0768
iQ Content Ltd www.iqcontent.com
Thursday, March 26, 2009