Getting mobile type right or textual healing
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Julie Strawson's presentation from Future of Mobile
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Getting mobile type right or textual healing
- 1. Getting mobile type right or… textual healing Julie Strawson Future of Mobile Nov 14 2007, London
- 2. Has your text got style?
- 4. In the PC world Scalable fonts bring style, colour and variety
- 7. The mobile world • Our font choices… normal, bold and large
- 8. The mobile world • We have normal italic, bold italic & large italic
- 9. Future of mobile text • Imagine if we could move the desktop world into the mobile world…
- 11. About Monotype Imaging We’re a leading global provider of text imaging solutions – We enable text that connects!
- 12. Global customers & partners World Class Customers and Partners Across All Sectors
- 14. Global expertise We employ 200+ people worldwide and have offices close to customers and partners
- 15. How do you measure text performance? Text Performs When… – It overcomes barriers in language or technology – It makes products more useful and more powerful – It makes markets easier to penetrate – It makes brands more memorable – It makes user experiences truly enhanced – It makes manufacturing easier to scale – It makes engineering costs lower and more widely leveraged
- 16. Displaying scalable fonts on mobile • Significant challenges – Legibility and consistency across displays – Text layout (height restriction) – Memory footprint – Clear display of East Asian characters (CJK) – Support for multiple languages simultaneously
- 17. Monotype Imaging in the mobile environment
- 18. Helping to build global standards
- 19. Monotype Imaging mobile solution You need to … • ensure clarity and readability at any size • broaden choice of typefaces • reflect brands through fonts • serve global markets ® ESQ Mobile fonts • Latin-based • Japanese • Devanagari • Many more
- 20. A closer look: scalability • Bitmaps not required • One font per typeface design
- 21. A closer look: on-screen text fidelity • Characters need to fit in a defined space • Not all TrueType fonts work well in mobile ® Fonts in a Box technology keeps scaled text sized to fit within an em square ™
- 22. A closer look: intricately shaped East Asian text • East Asian text needs to remain clear • At small sizes, intricate shapes can blur SmartHint technology keeps East Asian text scaled to small sizes clear and readable ™
- 23. A closer look: layout of complex scripts Complex scripts are unique WorldType Layout Engine handles layout requirements of multiple languages ®
- 24. Monotype Imaging’s ESQ Mobile Fonts ® A collection of optimised fonts for mobile • height-restricted: all characters fit within the em square
- 25. The right fonts can… The right fonts can…
- 26. make user interfaces more readable… before after
- 27. Reflect your audience… before after
- 28. lend personality to UIs… before after
- 29. evoke emotion…
- 34. Resources • White Paper Bringing Typography to Mobile in Symbian OS http://developer.symbian.com/main/downloads/paper s/monotype/Symbian_WP_screen.pdf • SDK / evaluation or just like to talk more about text? jl.strawson@monotypeimaging.co.uk www.monotypeimaging.com • Typefaces illustrated by Sebastian Lester – excerpts from ‘Moving Type’ http://uk.youtube.com/watch?v=nOiNG2TCe XQ