The document discusses APIs and how they can be used to add value and content to products and services. It notes that building your own API allows others to use it and that APIs can reduce costs while giving access to outside expertise. Rummble is introduced as a service that builds a personal trust network to provide personalized search results by learning who users trust for different topics. It emphasizes that the majority of traffic for APIs should go through documentation, support, and communities to listen and respond to users.

1. Andrew J Scott Founder/CEO, Rummble API’s

6. application programming interface

7. Using other peoples APIs to add value to your product or service Build your own API for other people to use…

8. mashups

9. doing more with less

13. Your website JSON RSS XML Their “REST API” Someone else's website

16. 37 APIs!

21. Rummble builds you a personal trust network, and learns who you trust for what things 76% 32% 50% 71% 84% trusted

22. N o searching with Rummble: just instant, personalised, results

24. More content

26. Increase stickiness

31. Using other peoples APIs to add value to your product or service Build your own API for other people to use…

35. Open Social Friend Connect

37. Rummble API Launch Announcement Beta signup for developers, open now http:// rummble.mashery.com Going live 1 st July 2008

38. Thank you! a [email_address] Personal Blog urbanhorizon.wordpress.com List of APIs http://tinyurl.com/2fhd9u