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Blogger Perspectives on Digital
   Preservation: Attributes,
 Behaviors, and Preferences

            Carolyn Hank
            School of Information and Library Science
            University of North Carolina at Chapel Hill

            Future of Today’s Legal Scholarship
            Georgetown Law Library
            July 25, 2009
Bloggers



                     %
post several posts a week
Bloggers



                     hours
working on blogs a week
    (Mode = 1 - 2 hours)
Bloggers



                    %
read other blogs daily
core group

 33
                                Web Survey
      223
     completed surveys
                                   46 questions
                                 Active bloggers



                         Snowball Technique


Method…
Bloggers



                    %
have blogged for 3 years or more
Bloggers



                      %                       %
contribute to two or       contribute to two or
more single-author blogs   more collaborative blogs
Identity


56    %
          20%      24     %




 Real name | Both | Pseudonym
Topical Areas

Professional
Technology Personal
Academic News Politics
Hobbies    Entertainment    Family/friend

Religion   Business    Health       Sport
.
Audiences
Customer
           7.40%

Family             27.40%

Myself*                     40.90%

General Public                       54.40%

Friends                              55.80%

Colleagues/Professional Peers             63.70%
Preservation



71 36
blogs should be
                 %
agree that their own
                                      %
                         agree that every
                         blog   should be
preserved                preserved
Hosting
1.60%
1.60% | Other non-commercial server
2.10%
2.10% | Aggregated blogs
 3.60% | Commercial blog provider
 3.60% | Server at school
   7.30% | Social networking site
     13.50% | Server at work
      14.50% | Commercial server
       16.10% | Own server
                  Blog service provider   86%
Composing
Often use


blog editor
Alternative way:
Word processor (desktop and online)
Email composer
Mobile phone/PDA
Desktop plug-in blog editor
Instant messenger
Password


2% require
password to
view ALL                     %
posts
              require password to
              view CERTAIN posts
EDIT Posts



96                 %
edited content after
it was posted
                       Spelling & grammatical errors
                       Rephrasing
                       Updating links
                       Erroneous information
DELETE Posts



39
deleted content
after it was posted
                      %
                          Remove opinions no longer held
                          Remove info no longer correct
                          Erroneous information
DELETE Entire Blog



23
have deleted an
entire blog
                  %
Presentation



84
have changed the
                 %
appearance of their
blogs
Duplication



67 36              %
duplicate some posts
  (18% duplicate all)
                                         %
                        duplicate some comments
                           (12% duplicate all)
Responsibility
100%
                                Blog authors/owners
90%
80%                             IT department
                                Software providers
70%                             Libraries/archives
60%                             Public trust
50%                             Search engine
40%
30%
       Own blog      Blogs in general
                      Blog general
Investment



54
Would not pay to
                 %
preserve their OWN
                     ANNUAL
                     $1 – 200
                     Avg. $36.82
blog
Characteristics

* Unique/innovative content
* Cultural significance of bloggers
* Preservation preference




                 Important
Characteristics

* Number of readers
* Age of blog
* Size of blog




     Unimportant
Selection Criteria
context | representative & significant
content | subject & attribute
style | expression & utility
format | elements (next slide)
audience | readership & preference
author | credentials & affiliations
Selection Criteria
context    Text Photos
content    Video Audio
           Comments
                         Other_multimedia



style      K e y w o r d s
format     L i n k s
           Imported_images
audience   B o o k m a r k s
author     Imported_tags     Feeds
Exclusion Criteria
context | ephemeral & insignificant
content | personal & inappropriate
style | hate speech
format | splog, storage concerns
audience | popularity
author | personal
Impact
                “I would seek back-up
“[S]hout,       files from the sys admin,
plead to        as I have a hard time
my boss         believing that a blog
                would just disappear.”
not to fire        “[D]rink some coffee
me!”               and do other hobby.”
“I have no sense of identity invested in my
Weblog, so I probably wouldn’t do anything,
but simply let it go.”
Conclusions
Findings                                 Future
Bloggers are interested      Selection and appraisal
Save some but not all        Responsibility
New content added            Access scenarios
Old content altered          Versioning
Personal responsibility      Intellectual property
Defining roles of others     Changing roles
THANK YOU

  Acknowledgements…
  Songphan Choemprayong
  Laura Sheble

  Resources…
  http://archivepress.ulcc.ac.uk/

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Perspectives on Digital Preservation of Blogs

  • 1. Blogger Perspectives on Digital Preservation: Attributes, Behaviors, and Preferences Carolyn Hank School of Information and Library Science University of North Carolina at Chapel Hill Future of Today’s Legal Scholarship Georgetown Law Library July 25, 2009
  • 2. Bloggers % post several posts a week
  • 3. Bloggers hours working on blogs a week (Mode = 1 - 2 hours)
  • 4. Bloggers % read other blogs daily
  • 5. core group 33 Web Survey 223 completed surveys 46 questions Active bloggers Snowball Technique Method…
  • 6. Bloggers % have blogged for 3 years or more
  • 7. Bloggers % % contribute to two or contribute to two or more single-author blogs more collaborative blogs
  • 8. Identity 56 % 20% 24 % Real name | Both | Pseudonym
  • 9. Topical Areas Professional Technology Personal Academic News Politics Hobbies Entertainment Family/friend Religion Business Health Sport .
  • 10. Audiences Customer 7.40% Family 27.40% Myself* 40.90% General Public 54.40% Friends 55.80% Colleagues/Professional Peers 63.70%
  • 11. Preservation 71 36 blogs should be % agree that their own % agree that every blog should be preserved preserved
  • 12. Hosting 1.60% 1.60% | Other non-commercial server 2.10% 2.10% | Aggregated blogs 3.60% | Commercial blog provider 3.60% | Server at school 7.30% | Social networking site 13.50% | Server at work 14.50% | Commercial server 16.10% | Own server Blog service provider 86%
  • 13. Composing Often use blog editor Alternative way: Word processor (desktop and online) Email composer Mobile phone/PDA Desktop plug-in blog editor Instant messenger
  • 14. Password 2% require password to view ALL % posts require password to view CERTAIN posts
  • 15. EDIT Posts 96 % edited content after it was posted Spelling & grammatical errors Rephrasing Updating links Erroneous information
  • 16. DELETE Posts 39 deleted content after it was posted % Remove opinions no longer held Remove info no longer correct Erroneous information
  • 17. DELETE Entire Blog 23 have deleted an entire blog %
  • 18. Presentation 84 have changed the % appearance of their blogs
  • 19. Duplication 67 36 % duplicate some posts (18% duplicate all) % duplicate some comments (12% duplicate all)
  • 20. Responsibility 100% Blog authors/owners 90% 80% IT department Software providers 70% Libraries/archives 60% Public trust 50% Search engine 40% 30% Own blog Blogs in general Blog general
  • 21. Investment 54 Would not pay to % preserve their OWN ANNUAL $1 – 200 Avg. $36.82 blog
  • 22. Characteristics * Unique/innovative content * Cultural significance of bloggers * Preservation preference Important
  • 23. Characteristics * Number of readers * Age of blog * Size of blog Unimportant
  • 24. Selection Criteria context | representative & significant content | subject & attribute style | expression & utility format | elements (next slide) audience | readership & preference author | credentials & affiliations
  • 25. Selection Criteria context Text Photos content Video Audio Comments Other_multimedia style K e y w o r d s format L i n k s Imported_images audience B o o k m a r k s author Imported_tags Feeds
  • 26. Exclusion Criteria context | ephemeral & insignificant content | personal & inappropriate style | hate speech format | splog, storage concerns audience | popularity author | personal
  • 27. Impact “I would seek back-up “[S]hout, files from the sys admin, plead to as I have a hard time my boss believing that a blog would just disappear.” not to fire “[D]rink some coffee me!” and do other hobby.” “I have no sense of identity invested in my Weblog, so I probably wouldn’t do anything, but simply let it go.”
  • 28. Conclusions Findings Future Bloggers are interested Selection and appraisal Save some but not all Responsibility New content added Access scenarios Old content altered Versioning Personal responsibility Intellectual property Defining roles of others Changing roles
  • 29. THANK YOU Acknowledgements… Songphan Choemprayong Laura Sheble Resources… http://archivepress.ulcc.ac.uk/