The document discusses how to create a website that attracts web traffic and converts browsers into customers. It emphasizes that copywriting should come before design and development to define goals, audiences and benefits. Key aspects include capturing emotions, using testimonials, writing for scanners, and compelling calls to action describing benefits. Additional elements needed are search engine optimization, visual design reflecting the company, and technology ensuring a user-friendly site. The author offers website copywriting services to help businesses create engaging, persuasive sites.

1. How to Turn Web Browsers into
Buyers
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2. Building Business through Your
Website
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

3. Imagine how wonderful it would be if you didn’t
have to sell you business.
Business simply flowed in from your website.
It can happen.
.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
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4. A hardworking website can work like a
well-oiled, money-making machine.
It attracts a flood of traffic right at when
they’re looking for what you offer.
Then it converts that traffic to paying
customers.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

5. The Three Building Blocks of a
Money-Making Website
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6. First there’s the technology to assure your website
runs smoothly – pages load in a split second, links
sprint to their destinations, and leads are captured
and securely locked down.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

7. Then there’s the pretty stuff – the branding, eye
candy and visual cues.
According to user-experience psychologist and
author Susan Weinschenk the initial decision to
linger on a website is related to the website’s look
and feel.
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8. And finally there’s the website copywriting.
Or, at least, that’s the way many business people
attack the challenge. But it’s an upside down
approach.
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9. The Upside Down Approach
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10. This is what’s upside down. Business people hire
the technicians, the designer and, at a last minute,
they might hire a website copywriter.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
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11. Or maybe they don’t even hire one.
In that case they fill the pages with copy that’s cut
and pasted from a couple of old brochures, or
churned out by whoever has a few free hours to
string words together like sausages.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

12. In the rush to meet the launch deadline the
company’s goals of attracting, engaging and
persuading website visitors are all but forgotten.
You have to admit, it’s a little upside down.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

13. Why Copywriting Should Come First
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14. In a recent study participants were asked which
features of a site earned their trust.
74 percent cited the site's content, not its looks.
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15. That's because after their initial yes/no screening,
which is based on look and feel, visitors read and
explored to assess credibility and relevance.
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16. The Upfront Work of Website
Copywriting
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17. To create copy that revitalizes your
website you have to define your:
Goals;
Audience; and
The benefits you offer.
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18. So think through the answers to these questions
before you write a word:
What are the goals for your website?
Who are your prospects?
How does your product or service improve
your prospect’s life?
And, why are your prospects are better off
buying from you than your competitor?
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
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19. At the end of this process you should be able
to describe your prospects in detail.
It always helps to write personas (or
descriptions) of a few typical prospects.
Then empathize with them and describe their
hopes, dreams and fears.
Imagine how your product or service can
improve their lives.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

20. Five Powerful Tips to Turbo-Charge
Your Website Copywriting
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21. 1. Captivate your prospects by tapping
into their emotions and arousing
their interest.
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22. 2. Pepper your website with
testimonials, guarantees, and case
studies to build trust.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

23. 3. Write for scanners. Include crisp
headlines, snappy sub-heads and
welcome white space.
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www.carolynfrith.com 610-340-0622

24. 4. Include a call to action that tells
your prospects clearly what you
want them to do.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

25. 5. Compel them to inquire or buy by reminding
them of the benefits in the call to action.
For example: “For a website that attracts
visitors and turns browsers into buyers, call
Carolyn Frith Marketing NOW at 610-340-
0622.”
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

26. What Else does a Business-Building
Website Need?
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www.carolynfrith.com 610-340-0622

27. There are three more things you need to do.
1. Search engine optimization to attract visitors.
I’ll cover that in another video.
2. Design for visual appeal that reflects your
company’s image and reinforces your
message.
3. Implement technology that assures a people-
and search-engine-friendly website.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

28. Next Steps: Turning Your Web Browsers
into Buyers
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29. There’s quite a bit of work to do. And if you
haven’t done it before, there’s a lot to learn.
You can take these tips and do it yourself.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622

30. Or if you want help to create an
engaging, persuasive website that’s a magnet for
search engines, check out our website
copywriting services at
http://www.carolynfrith.com/Website_Copywriting.html
For immediate help call NOW at 610-340-0622 or
write cfrith@carolynfrith.com for a FREE 30-
minute consultation.
Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC
www.carolynfrith.com 610-340-0622