1. 6 START-UP
TECHNOLOGY
TRENDS THAT 1
ENERGY LAWYER
USED TO CONNECT
WITH CLIENTS...AND
THAT ALL LAWYERS
NEED TO KNOW
@CAROLYNELEFANT

2. The web’s changing
paradigm.
Web 1.0
Web 2.0

3. A SHORT HISTORY OF THE WEB
EYEBALLS, NUMBERS & TRAFFIC

4. THE WEB HAS
TRANSFORMED
FROM A
UNIFORM,
STATIC,
COOKIE-
CUTTER
EXPERIENCE
TO...

5. FROM COOKIE CUTTER TO CUSTOMIZED
CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS

6. 6TRENDS

7. FROM
1. SEARCH TO
DISCOVERY
(PINTEREST)
4. FREEMIUM
2 APP- INNOVATOR’S
5.
IFICATION DILEMMA
(REBRANDIN THE DISRUPTORS
. G OF “NICHE
PRACTICE”
(LEGAL ZOOM)
AFFILIATED BACK TO THE
DISTRIBUTION FUTURE
3. & INTEGRATION
(FB CONECT) 6. POWER OF
CONNECTION
(INSTAGRAM)

8. 1
Search to
.
Discovery

9. THINGS THAT ARE FOUND:
THINGS THAT ARE
COMMON

10. THINGS THAT ARE

11. PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY
USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]

12. WOMEN DISCOVER, MEN SEARCH/FIND
WOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.

13. How to be shared
discovered interests
online:
Great content
ratings

14. DISCOVER BUSINESS CARD IDEAS
HTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/

15. CLIENTS CAN DISCOVER WHAT EXCITES YOU
CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION

16. GREAT CONTENT SPEAKS FOR ITSELF
GREAT CONTENT = GREAT WAY TO BE DISCOVERED

17. Ratings &
Reviews
Clients have an
opportunity to brag
about their great
lawyer

18. 2
app-
.
ification*
*REBRANDING THE NICHE PRACTICE

19. Why do we
Does one thing really well.
Can tailor of suite of
functions.
Easy to develop & use.
Low barriers to entry.
They’re fun-sized!

20. APP’IFIED LEGAL PRACTICES
APPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS

21. 3 affiliate
. redistribution
&
Integration

22. INCREASING INTEGRATION OF
WIN WIN FOR ALL INVOLVED

23. SOLOS CAN CROSS MARKET W/DIFFERENT
AFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES

24. 4 FREEMIU
. M

25. WHY free?*
IT’S A REALITY.
CONSUMERS ARE
ACCUSTOMED TO IT
CAN CREATE NEW
MARKETS
CAN CRUSH
SERVICES THAT
HAVE NOTHING TO
SELL BUT FORMS *NO, NO, NO! THIS ISN’T ABOUT FREE
CONSULTATIONS!! IN FACT, IF YOU GIVE AWAY
ENOUGH FREE, CLIENTS WILL PAY FOR
CONSULTS!

26. But will
they buy
the cow?
Yes!

27. LEGALLY FREE!
FROM BIG LAW TO SMALL & SOLO LAW.

28. 5 Innovator’s
. dilemma:
how start-ups
compete

29. WHAT IS THE Innovator’s
Incumbents can’t guard all their
turf & too costly to defend
marginal business.
Opens the door for newbies (or
“disruptors” to swoop in and
take away undesireable pieces
and turn trash to treasure

30. LEGAL ZOOM & LAWYERS
CLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED

31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMA
EXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY

32. 6
back to the
. future: the
power of
connection

33. Secret of Instagram
Disruptive
Addictive
Nostalgia

34. WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTION
PUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLUGGED IN

35. JUST LIKE THE MAGIC OF THE POWER STRIP

36. TO CONNECT WITH CAROLYN
ONLINE OR OFFLINE:
CAROLYNELEFANT.COM
MYSHINGLE.COM
BLOGS:
MYSHINGLE.COM
NEXTGENERATIONENERGYLAW.COM
RENEWABLESOFFSHORE.COM
TWITTER:
@CAROLYNELEFANT
@NEXTGENERATIONENERGYLAWYER
EMAIL:
CAROLYN.ELEFANT@GMAIL.COM
PHONE: 202-297-6100